@incollection{,
	
					
					
					96B4CC836EBB51F6649D1F5ED6035B01
				,
	author={{V.Anojan} and {University of Jaffna}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1521133
}

@incollection{b0,
	
	
		,
	title={{Stated preference techniques and consumer decision making: New challenges to old assumptions}}
		,
	author={{
			JAbley
		}}
	
	
		,
	journal={{Report School of Management}}
		
			,
	year={2000}
		
	
	,
	note={Working Papers; 2/00}

}

@incollection{b1,
	
	
		,
	title={{Influence of Packaging in Brand Selection with Respect to Bar Chocolate}}
		,
	author={{
			CAnandan
		} and {
			ADeepa
		}}
		
	
	
		,
	journal={{Indian Management}}
		
			1
			1
			,
	year={2004}
		
	

}

@book{b2,
	
	
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	author={{
			WFArens
		}}
		,
	title={{Contemporary Advertising}}
				India
		
			,
	publisher={Pearson Education Inc}
			,
	year={2002}
		
	
	,
	note={8th ed.}

}

@book{b3,
	
	
		,
	title={{Marketing: An Introduction}}
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	author={{
			GArmstrong
		} and {
			PKotler
		}}
		
		
			,
	year={2000}
			,
	publisher={Prentice-Hall International Editions}
			,
	address={USA}
		
	
	,
	note={10th ed.}

}

@book{b4,
	
	
		,
	author={{
			WBearden
		} and {
			TNIngram
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			RWLa Forge
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		,
	title={{Marketing: Principles & Perspectives}}
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	publisher={Irwin McGraw-Hill}
			,
	year={1998}
		
	
	,
	note={2nd ed.}

}

@book{b5,
	
	
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	title={{Advertising and Promotion: An Integrated Marketing Communications Perspective}}
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	author={{
			GEBelch
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			MABelch
		}}
		
		
			,
	year={1998}
			,
	publisher={Irwin/-McGraw-Hill}
			,
	address={New York}
		
	
	,
	note={4th ed.}

}

@book{b6,
	
	
		,
	title={{Advertising and Promotion: An Integrated Marketing Communications Perspective}}
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	author={{
			GEBelch
		} and {
			MABelch
		}}
		
		
			,
	year={2005}
			,
	publisher={Irwin/McGraw-Hill}
			,
	address={New York}
		
	
	,
	note={5th ed.}

}

@book{b7,
	
	
		,
	title={{Advertising Principles: Choice}}
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	author={{
			VBergh
		} and {
			GBruce
		} and {
			HKatz
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		IL: NTC
		
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	year={1999}
			,
	publisher={Contemporary Publishing Group}
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	address={Challenge, Change, Lincolnwood, And}
		
	
	,
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}

@book{b8,
	
	
		,
	title={{Marketing Research}}
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	author={{
			GBeri
		}}
		
	
	,
	note={Third Edition}

}

@incollection{b9,
	
	
		,
	title={{Consumer perceptions of foods processed by innovative and emerging technologies: a conjoint 11}}
		,
	author={{
			AVCardello
		} and {
			HGSchutz
		} and {
			LLLesher ; Carlsson
		} and {
			F
		} and {
			PMartinsson
		}}
		
		
		
		
	
	
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	journal={{Journal of Environmental Economics and Management}}
		
			41
			2
			
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	year={2007. 2001}
		
	
	,
	note={Do Hypothetical and Actual Marginal Willingness to Pay Differ in Choice Experiments?}

}

@incollection{b10,
	
	
		,
	title={{Commercial Use of Conjoint Analysis: A Survey}}
		,
	author={{
			PCattin
		} and {
			DWittink
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	journal={{The Journal of Marketing}}
		
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}

@book{b11,
	
	
		,
	title={{The influence of packaging of fruit juices on consumers preferences}}
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	author={{
			ACichon
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			MUcherek
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	year={1999}
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}

@book{b12,
	
	
		,
	title={{Integrated Advertising & Marketing Communication}}
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	author={{
			KEClow
		} and {
			RBack
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			,
	year={2002}
			,
	publisher={Prentice-Hall}
			,
	address={India}
		
	
	,
	note={2nd ed.}

}

@incollection{b13,
	
	
		,
	title={{}}
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	author={{
			CooperDonald
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			RShindler Pamela
		} and {
			S
		}}
		
		
	
	
		,
	journal={{Business Research Methods" Tata McGraw-Hill Edition Eighth}}
		
	

}

@incollection{b14,
	
	
		,
	title={{}}
		,
	author={{
			CooperDonald
		} and {
			RShindler Pamela
		} and {
			S
		}}
		
		
	
	
		,
	journal={{Business Research Methods" Tata McGraw-Hill Edition Eighth}}
		
	

}

@incollection{b15,
	
	
		,
	title={{Vegetables and fruit: barriers and opportunities for greater consumption}}
		,
	author={{
			DNCox
		} and {
			ASAnderson
		} and {
			SMckellar
		} and {
			JReynolds
		} and {
			ME JLean
		} and {
			DJMela
		}}
		
		
		
		
		
	
	
		,
	journal={{Nutrition & Food Science}}
		
			96
			5
			
			,
	year={1996}
		
	

}

@incollection{b16,
	
	
		,
	title={{The virtual consumer}}
		,
	author={{
			EDahan
		} and {
			JRHauser
		}}
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			19
			5
			
			,
	year={2002}
		
	

}

@incollection{b17,
	
	
		,
	title={{The predictive power of Internet-based-product concept testing using visual depiction and animation}}
		,
	author={{
			EDahan
		} and {
			VSrinivasan
		}}
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			17
			2
			
			,
	year={2000}
		
	

}

@incollection{b18,
	
	
		,
	title={{The effect of packaging on the perception of minimally processed products}}
		,
	author={{
			MIDantas
		} and {
			VPMinim
		} and {
			RDeliza
		} and {
			RPuschman
		}}
		
		
		
	
	
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	journal={{Journal of International Food & Agribusiness Marketing}}
		
			16
			2
			
			,
	year={2004}
		
	

}

@incollection{b19,
	
	
		,
	title={{Do Data Characteristics Change According to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales}}
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	author={{
			JDawes
		}}
	
	
		,
	journal={{International Journal of Market Research}}
		
			50
			1
			
			,
	year={2008}
		
	

}

@incollection{b20,
	
	
		,
	title={{An investigation using the repertory grid and focus group methods of the package features affecting consumer perception of fruit juice}}
		,
	author={{
			RDeliza
		} and {
			HJ HMac Fie
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			DHedderley
		}}
		
		
	
	
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	journal={{Brazilian Journal of Food Technology}}
		
			2
			
			,
	year={1999}
		
	

}

@book{b21,
	
	
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	title={{Consumer behavior. By Palagrave. Great Britain}}
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	author={{
			JDesmond
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	year={2003}
			
		
	

}

@incollection{b22,
	
	
		,
	title={{Bottled water versus Tap water: understanding consumers' preferences}}
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	author={{
			MFDoria
		}}
	
	
		,
	journal={{Journal of Water and Health}}
		
			
			,
	year={2006}
		
	

}

@book{b23,
	
	
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	author={{
			AField
		}}
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	title={{Discovering Statistics Using SPSS}}
				London
		
			,
	year={2000}
			
		
		
			University of Sussex
		
	
	,
	note={reprint}

}

@incollection{b24,
	
	
		,
	title={{Market development of bottled waters}}
		,
	author={{
			DFinlayson
		}}
	
	
		,
	booktitle={{Technology of bottled water}}
				,
	editor={
			DSenior
			NDege
		}
		UK
		
			,
	publisher={Blackwell Publishing}
			,
	year={2005}
		
	
	,
	note={2nd ed.}

}

@incollection{b25,
	
	
		,
	title={{Market development of bottled waters}}
		,
	author={{
			DFinlayson
		}}
	
	
		,
	booktitle={{Technology of bottled water}}
				,
	editor={
			DSenior
			NDege
		}
		UK
		
			,
	publisher={Blackwell Publishing}
			,
	year={2005}
		
	
	,
	note={2nd ed.}

}

@book{b26,
	
	
		,
	title={{Proving Performance through Statistical Thinking}}
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	author={{
			CBGalen
		}}
		
			,
	year={2000}
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	publisher={ASQ Quality Press}
			
			,
	address={United States of America}
		
	

}

@book{b27,
	
	
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	title={{Permission Marketing Turning Strangers into Friends and Friends into Customers}}
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	author={{
			SGodin
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	year={1999}
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	publisher={Simon and Schuster}
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	address={New York}
		
	
	,
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}

@book{b28,
	
	
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	title={{Questionnnaire desige-How to plan, structure and write survey material for effective market researches}}
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	author={{
			BIan
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	year={2004}
			
			,
	address={London & Sterling, VA}
		
	

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@book{b29,
	
	
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	title={{Marketing Management: Analysis, Planning, Implementation and Control}}
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	author={{
			PKotler
		}}
		
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	year={1997}
			,
	publisher={Prentice-Hall International Editions}
			,
	address={USA}
		
	
	,
	note={9th ed.}

}

@incollection{b30,
	
	
		,
	title={{Marketing Management, and Millennium Edition}}
		,
	author={{
			PKotler
		}}
	
	
		,
	booktitle={{University of Phoenix)}}
				United States of America
		
			,
	year={2002}
			
		
	

}

@book{b31,
	
	
		,
	author={{
			PKotler
		} and {
			GArmstrong
		} and {
			VWong
		} and {
			JSaunders
		}}
		
		
		
		,
	title={{Principles of Marketing}}
				
			,
	publisher={Pearson Education Limited}
			,
	year={2008}
		
	
	,
	note={5th Ed}

}

@book{b32,
	
	
		,
	author={{
			PKotler
		} and {
			GArmstrong
		} and {
			VWong
		} and {
			JSaunders
		}}
		
		
		
		,
	title={{Principles of Marketing}}
				
			,
	publisher={Pearson Education Limited}
			,
	year={2008}
		
	
	,
	note={5th ed.}

}

@book{b33,
	
	
		,
	title={{Household demand for improved water services in Ho Chi Minh City: A comparison of contingent valuation and choice modeling estimates}}
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	author={{
			PKNam
		} and {
			TV HSon
		}}
		
		
			,
	year={2004}
			,
	address={Ho Chi Minh City}
		
		
			University of Economics
		
	

}

@book{b34,
	
	
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	title={{Advertising}}
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	author={{
			CTO'guinn
		} and {
			CTAllen
		} and {
			RJSemenik
		}}
		
		
		
			,
	year={2000}
			,
	publisher={South-Western College Publishing}
			,
	address={Cincinnati, OH}
		
	
	,
	note={2nd ed.}

}

@book{b35,
	
	
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	author={{
			JPallant
		}}
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	title={{SPSS Survival Manual}}
				England
		
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	publisher={Open University Press}
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	year={2007}
		
	
	,
	note={3rd ed.}

}

@incollection{b36,
	
	
		,
	title={{Consumption Pattern and Brand Preference for Soft Drinks: An Empirical Approach}}
		,
	author={{
			JSParmar
		} and {
			KumarDinesh
		}}
		
	
	
		,
	journal={{Gyan, Journal of Management and Technology}}
		
			2
			1
			,
	year={2006}
		
	

}

@incollection{b37,
	
	
		,
	title={{Changing Pace of Consumerism in Soft Drinks Market: A Case Study}}
		,
	author={{
			JSParmar
		} and {
			KumarSuresh
		}}
		
	
	
		,
	journal={{Apeejay Journal of Management and Technology}}
		
			1
			1
			,
	year={2006}
		
	

}

@book{b38,
	
	
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	author={{
			RProctor
		} and {
			MAStone
		}}
		
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	title={{Marketing Research}}
				Phymouth, Great Britain
		
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	publisher={Macdonald and Evans Ltd}
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	year={1982}
		
	
	,
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@book{b39,
	
	
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	author={{
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			GKBhattacharyya
		}}
		
		,
	title={{Statistics: Principles and Methods}}
				
			,
	year={2006}
		
		
			United States of America: University of Wisconsin at Madison
		
	

}

@book{b40,
	
	
		,
	title={{Consumer Behavior}}
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	author={{
			SchiffmanLeon
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			G. & Kaunk LeslieLazar
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	publisher={Pearson Education}
		
	
	,
	note={Eighth Edition}

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@book{b41,
	
	
		,
	title={{Consumer Behavior}}
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	author={{
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			G. & Kaunk LeslieLazar
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	publisher={Pearson Education}
		
	
	,
	note={Eighth Edition}

}

@book{b42,
	
	
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	title={{Consumer behavior. A European Perspective}}
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	author={{
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	year={2006}
			
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	address={England}
		
	
	,
	note={Third edition}

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@book{b43,
	
	
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	title={{Dictionary of Marketing Terms, Barron's Educational Series}}
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	year={1994}
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@book{b44,
	
	
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			JBurnett
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			,
	year={1998}
			,
	publisher={Prentice-Hall}
			,
	address={Upper Saddle River}
		
	
	,
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@book{b45,
	
	
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	author={{
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	title={{Business Research Methods, South Westen Cengage Learning}}
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@book{b46,
	
	
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	title={{Marketing}}
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			,
	year={1999}
			,
	publisher={South-Western College Publishing}
			,
	address={Cincinnati, OH}
		
	
	,
	note={6th ed.}

}