@incollection{, 7C623A4501EDAE2E8932271417644C9C , author={{C. M.Sashi} and {Florida Atlantic University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}15219 } @incollection{b0, , title={{How Fast Do Students Forget What They Learn in Consumer Behavior? A Longitudinal Study}} , author={{ DRBacon } and { KAStewart }} , journal={{Journal of Marketing Education}} 28 , year={2006. December} } @incollection{b1, , title={{Challenges and Prospects Facing Doctoral Education in Marketing}} , author={{ WOBearden } and { PSEllen } and { RDNetemeyer }} , journal={{Marketing Education Review}} 10 Spring , year={2000} } @incollection{b2, , title={{The Importance of Course Design on Classroom Performance of Marketing Students}} , author={{ GSBlack } and { CLDaughtrey } and { JSLewis }} , journal={{Marketing Education Review}} 24 , year={2014} } @incollection{b3, , title={{Rethinking the UK System of Doctoral Training in Marketing}} , author={{ DBurton }} , journal={{Journal of Marketing Management}} 19 7-8 , year={2003} } @book{b4, , title={{Marketing Models in Education: Students as Customers, Products, or Partners. Marketing Education Review}} , author={{ DEClayson } and { DAHaley }} , year={2005} 15 } @incollection{b5, , title={{Confessions of a Reflective Practitioner: Meeting the Challenges of Marketing's Destruction}} , author={{ ACCunningham }} , journal={{European Journal of Marketing}} 33 7/8 , year={1999} } @incollection{b6, , title={{Uniting Active and Deep Learning to Teach Problem-Solving Skills}} , author={{ NDiamond } and { SKKoernig } and { ZIqbal }} , journal={{Journal of Marketing Education}} 30 , year={2008. May} } @incollection{b7, , title={{Establishing the Scope of Marketing Practice: Insights from Practitioners}} , author={{ SDibb } and { CSimoes } and { RWensley }} , journal={{European Journal of Marketing}} 48 1/2 , year={2014} } @incollection{b8, , title={{The Future of Marketing Education: A Practitioner's Perspective}} , author={{ DFinch } and { JNadeau } and { O'Norm } and { Reilly }} , journal={{Journal of Marketing Education}} 35 , year={2013. April} } @book{b9, , title={{A Paradigm for the Selection, Use, and Development of Experiential Learning Activities in Marketing Education}} , author={{ NTFrontczak }} , year={1998} } @incollection{b10, , title={{}} , journal={{Marketing Education Review}} 8 } @incollection{b11, , title={{Strategic Teaching for Active Learning}} , author={{ TGraeff } and { R }} , journal={{Marketing Education Review}} 20 , year={2010} } @incollection{b12, , title={{The Journal of Marketing Education: Past, Present, and Future}} , author={{ DMGray } and { JWPeltier } and { JASchibrowsky }} , journal={{Journal of Marketing Education}} 34 , year={2012. December} } @book{b13, , author={{ THughes } and { ATapp } and { RHughes }} , title={{Achieving Effective Academic/Practitioner}} , year={2008} } @incollection{b14, , title={{Knowledge Exchange in Marketing}} , journal={{Journal of Marketing Management}} 24 1-2 } @incollection{b15, , title={{Navigating the Active Learning Swamp: Creating an Inviting Environment for Learning}} , author={{ MCJohnson } and { JCMalinowski }} , journal={{Journal of College Science Teaching}} , year={2001. November} } @book{b16, , title={{Experiential Learning}} , author={{ DAKolb }} , year={1984} , publisher={Prentice Hall} , address={Englewood Cliffs, NJ} } @book{b17, , title={{Principles of Marketing}} , author={{ PKotler } and { GArmstrong }} , year={2014} , publisher={Pearson} , address={Upper Saddle River, NJ} } @incollection{b18, , title={{Examination of a Discontinuous Innovation Adoption in an MBA Marketing Curriculum: A Partnership Perspective}} , author={{ TLi } and { BAGreenberg }} , journal={{Review of Business}} 29 Spring , year={2009} } @incollection{b19, , title={{Research Expectations at Business Schools: Responding to Changing Business Education Pressures}} , author={{ ZLMartinez } and { BToyne } and { RAMenger }} , journal={{Journal of Marketing Management}} 16 7 , year={2000} } @book{b20, , title={{Promoting Active Learning: Strategies for the College Classroom}} , author={{ CMeyers } and { TBJones }} , year={1993} , publisher={Jossey-Bass} , address={San Francisco} } @book{b21, , title={{IKEA's Iconic Meatball Drawn Into Horse-Meat Scandal}} , author={{ AMolin } and { JDStoll }} , year={2013} } @incollection{b22, , title={{Active Learning: What is it and Why Should I Use it?}} , author={{ SWMorgan } and { LMartin } and { BJHoward } and { PHMihalek }} , booktitle={{Developments in Business Simulations and Experiential Learning}} , year={2005} 32 } @book{b23, , title={{Old Ketchup Packet Heads for Trash}} , author={{ SNassauer }} , year={2011} } @book{b24, , title={{com/article/SB100014240531119041946045765786 91502178606.html?KEYWORDS=old+ketchup+pa cket+heads+for+trash}} } @incollection{b25, , title={{The Views of Marketing Faculty on the Major Controversies in Collegiate Business Education Reform}} , author={{ JAPearce } and { Ii } and { PGBonner }} , journal={{Journal of Marketing Management}} 16 7 , year={2000} } @incollection{b26, , title={{Does Active Learning Work? A Review of the Research}} , author={{ MPrince }} , journal={{Journal of Engineering Education}} 93 , year={2004. July} } @incollection{b27, , title={{Guest Editorial: Is Marketing Academia Losing its Way}} , author={{ DJReibstein } and { GDay } and { JWind }} , journal={{Journal of Marketing}} 73 , year={2009. July} } @book{b28, , title={{ABC of Action Learning}} , author={{ RWRevans }} , year={2011} , publisher={Gower} , address={Farnham} } @incollection{b29, , title={{The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension with the Bidding for Buyers Game}} , author={{ BA VSchee }} , journal={{Journal of Marketing Education}} 34 3 , year={2012} } @incollection{b30, , title={{A Professional School Approach to Marketing Education}} , author={{ JASchibrowsky } and { JWPeltier } and { TEBoyt }} , journal={{Journal of Marketing Education}} 24 , year={2002. April} } @incollection{b31, , title={{Knowledge and Skill Requirements for Marketing Jobs in the 21 st Century}} , author={{ RPSchlee } and { KRHarich }} , journal={{Journal of Marketing Education}} 32 , year={2010. December} } @incollection{b32, , title={{Student Engagement and Marketing Classes}} , author={{ SATaylor } and { GLHunter } and { HMelton } and { SAGoodwin }} , journal={{Journal of Marketing Education}} 33 , year={2011. February} } @incollection{b33, , title={{Critically Divided? How Marketing Educators Perceive Undergraduate Programmes in the UK}} , author={{ ATregear } and { SDobson } and { MBrennan } and { SKuznesof }} , journal={{European Journal of Marketing}} 44 1/2 , year={2010} } @incollection{b34, , title={{Experiential Learning: Impact of Two Instructional Methods on Student-Instructor Interaction, Student Critical Thinking, and Student Course Evaluations}} , author={{ RWheeler }} , journal={{Journal for Advancement of Marketing Education}} 12 Summer , year={2008} } @incollection{b35, , title={{It Takes One to Know One: A Class Exercise in Mental Models}} , author={{ TWilson }} , journal={{Marketing Education Review}} 24 Spring , year={2014} } @book{b36, , title={{}} , author={{ MRYoung } and { EMCaudill } and { JWMurphy }} , year={2008} } @incollection{b37, , title={{}} , journal={{Evaluating Experiential Learning Activities. Journal for Advancement of Marketing Education}} 13 , publisher={Winter} }