@incollection{, A89D5E73100C5A44E38B18FF295ED96D , author={{MuhammadIbrahim} and {AsmaSaleem} and {MuhammadIbrahim} and {Bahauddin Zakriya University University Multan, Sub- Campus Layyah, Pakistan}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1512127 } @book{b0, , title={{Measuring brand equity across products and markets.California management review}} , author={{ DAAaker }} , year={1996} 38 103 } @book{b1, , title={{The relationship between customer satisfaction and service quality: a study of three service sectors in Umeå (Doctoral dissertation}} , author={{ JMAgbor }} , year={2011} , address={Umeå University} } @incollection{b2, , title={{Pursuing the value-conscious consumer: store brands versus national brand promotions}} , author={{ KLAilawadi } and { SANeslin } and { KGedenk }} , journal={{Journal of Marketing}} 65 1 , year={2001} } @incollection{b3, , title={{Friendship Isn't Dead: The Strengthening of Loose Ties}} , author={{ DArmano }} , journal={{Logic+ Emotion}} , year={2009. 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