@incollection{, BA796046564055B26C079694D43F5003 , author={{Prof. EdelLemus} and {Carlos Albizu University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}151110 } @incollection{b0, , title={{Greatest places to dine in Bangkok}} , booktitle={{Bangkok best restaurants}} , year={2014. 2014. December 17. 2014} } @incollection{b1, , title={{Local irrigation management institutions mediate changes driven by external policy and market pressures in Nepal and Thailand}} , author={{ RCBastakoti } and { GPShivakoti } and { LLebel }} 10.1007/s00267-010-9544-9 , journal={{Environmental Management}} 46 3 , year={2010} } @book{b2, , title={{Winning the race of reaching: 3billion Asian consumers}} , author={{ BloombergBusinessweek }} , year={2014} } @incollection{b3, , title={{Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers}} , author={{ YCai } and { RShannon }} , journal={{Australasian Marketing Journal}} 20 1 , year={2012} } @incollection{b4, , title={{Library. The world factbook}} , journal={{Central Intelligence Agency}} , year={2013. December 17. 2014} East and southeast Asia: Thailand. } @book{b5, , title={{2014 country commercial guide for U.S. companies}} , year={2014} Doing Business in Thailand. } @book{b6, , title={{A theory of human need}} , author={{ LDoyal } and { IGough }} , year={1991} , publisher={Macmillan} , address={London} } @incollection{b7, , title={{Impacts of the national economic and social development plan on Songkhla Lake basin development Thailand}} , author={{ NDoungsuwan } and { CRatanachai } and { PSomgpongchaiyakul } and { PSangganjanavanich }} , journal={{International Business & Economics Research Journal (Online)}} 12 8 , year={2013} } @book{b8, , author={{ WGriffin } and { RPustay } and { WM }} , title={{International business}} Boston , publisher={Pearson} , year={2015} , note={th ed.} } @incollection{b9, , title={{Basic needs and wealth as independent determinants of happiness: An illustration from Thailand}} , author={{ MGuillen-Royo } and { JVelazco } and { LCamfield }} 10.1007/s11205-011-9941-3 , journal={{Social Indicators Research}} 110 2 , year={2013} } @book{b10, , author={{ MKotabe } and { KHelsen }} , title={{Global marketing management}} New Jersey , publisher={John Wiley & Sons, Inc} , year={2008} , note={4th ed.} } @book{b11, , title={{Small business management: Launching and growing entrepreneurial ventures}} , author={{ GLongenecker } and { JPalich } and { E } and { LPetty } and { W } and { LHoy } and { F }} , year={2012} , publisher={South-Western Cengage Learning} , address={Mason, OH} } @book{b12, , title={{H-1966. The Thai Peasant Personality}} , author={{ Phillips }} , publisher={University of California Press} , address={Berkeley. CA} } @book{b13, , title={{Behind the smile: reading cultural values in Thai advertising. Unpublished Doctoral dissertation}} , author={{ CPunyapiroje }} , year={2002} , address={Knoxville} University of Tennessee } @incollection{b14, , title={{Retrieved from www.bacco-bkk.com 16. Thailand: Fiscal policy office announces Thailand's economic outlook projection}} , journal={{Asia News Monitor}} , year={2014. 2013 and 2014. 2013. October 01} , note={The Italian tradition in the hands of experts} } @book{b15, , title={{Seminar speaker urges welfare society for Thailand}} , author={{ Thailand }} , year={2010. October 15} , publisher={Asia News Monitor} } @book{b16, , title={{Thailand food & drink report -Q3 2014}} , year={2014} , publisher={Business Monitor International} , address={London} } @incollection{b17, , title={{Thailand's long-term economic outlook}} , journal={{The Economist Intelligence Unit}} , year={2014. December 17. 2014} } @incollection{b18, , title={{The Economist Intelligence Unit}} , booktitle={{articleid=108221 9492&Country=Thailand&topic=Business&subtopi c=Business+environment&subsubtopic=Rankings +overview 22}} , year={2014. December 17. 2014. 2014. December 17. 2014. 2014. December 17. 2014} , note={Doing business 2015: Going beyond efficiency. Economy profile 2015 -Thailand.. 12th ed.} } @book{b19, , title={{Thailand's chance to build on bonds}} , author={{ FYoon } and { BDavies }} , year={2012} }