@incollection{, FD82B2A9C69D8A43A10A8B2B29B00E8B , author={{BechirFridhi} and {Universit Tunis El-Manar}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1521743 }