@incollection{,
	
					
					
					F415B9B414920225341506CDD2108656
				,
	author={{ZahraAhmadi} and {Tehran Science and Reearch Branch, Islamic Azad University,Tehran,Iran.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1533546
}

@book{b0,
	
	
		,
	author={{
			JAnderson
		} and {
			J&narus
		}}
		
		,
	title={{Business Marketing: Understand What Customers Value}}
				
			,
	year={1998}
		
	

}

@incollection{b1,
	
	
		,
	title={{}}
	
	
		,
	journal={{Harvard Bussiness Review}}
		
			76
			
		
	

}

@incollection{b2,
	
	
		,
	title={{The Role of Corporate Brand Image in the Selection of New subcontractors}}
		,
	author={{
			ABlomback
		} and {
			B&axelsson
		}}
		
	
	
		,
	journal={{Journal of Business & Industrial Marketing}}
		
			22
			6
			
			,
	year={2007}
		
	

}

@book{b3,
	
	
		,
	author={{
			Chan-Olmsted
		} and {
			MSylvia
		}}
		
		,
	title={{Competitive Stratrgy for Media Firms: Strategic and Brand Management in Changing Media Markets}}
				London
		
			,
	publisher={Lawrence Erlbaum Associates}
			,
	year={2006}
		
	

}

@book{b4,
	
	
		,
	author={{
			DarrenColman
		} and {
			LeslieDe Chernatony
		} and {
			GeorgeChristodoulides
		}}
		
		
		,
	title={{B2B. service brand identity: Scale development and validation Industrial Marketing Management}}
				
			,
	year={2011}
			40
			
		
	

}

@book{b5,
	
	
		,
	title={{The reasons for the success of the world's top brands}}
		,
	author={{
			PDrgi
		}}
		
			,
	year={2012}
			,
	publisher={Marketing Publications}
			,
	address={Tehran}
		
	

}

@book{b6,
	
	
		,
	title={{Marketing of petrol in Indiatransformation of an undifferentiated low involvement commodity into high involvement brands Innovative Marketing}}
		,
	author={{
			ADugar
		}}
		
			,
	year={2007}
			3
			
		
	

}

@book{b7,
	
	
		,
	title={{Personal Versus Nonpersonal Sources of Brand to-Business Market A Dissertation Submitted to: The H}}
		,
	author={{
			JWFraser
		}}
		
			,
	year={2003}
			,
	publisher={Wayne Huizenga School of Business and Enterpreneurs}
		
	

}

@incollection{b8,
	
	
		,
	title={{The effect of brand values on the relationship performance of B2B markets}}
		,
	author={{
			MHaqiqi-Nasab
		} and {
			HRYazdani
		} and {
			AMoradi
		}}
		
		
	
	
		,
	journal={{Commercial Management Outlook}}
		
			8
			
			,
	year={2011}
		
	

}

@book{b9,
	
	
		,
	title={{The innovative approach to meet the challenges of the oil industry. Management and human resources in the oil industry}}
		,
	author={{
			MHashemian-Esfahani
		} and {
			MZareie
		} and {
			HMashhadi-Farahani
		} and {
			VJaleh-Karimi
		}}
		
		
		
		
			,
	year={2008}
			2
		
	

}

@incollection{b10,
	
	
		,
	title={{The study of the influence of brand equity on consumer response}}
		,
	author={{
			SMHosseini
		} and {
			SAAbolfazli
		}}
		
	
	
		,
	journal={{Commercial Management Outlook}}
		
			32
			,
	year={2009}
		
	

}

@book{b11,
	
	
		,
	title={{Marketing and market management}}
		,
	author={{
			KKamali
		} and {
			MDadkhah
		}}
		
		
			,
	year={2002}
			,
	publisher={Shahre-ashub}
			,
	address={Tehran}
		
	

}

@book{b12,
	
	
		,
	title={{Strategic brand management: building, measuring, and managing brand equity}}
		,
	author={{
			KevinKeller
		} and {
			Lan
		}}
		
		
			,
	year={2008}
		
	
	,
	note={3rd ed}

}

@book{b13,
	
	
		,
	title={{Strategic Brand Management}}
		,
	author={{
			KLKeller
		}}
		,
	editor={A. Bathayi. Tehran: Siteh}
		
			,
	year={2012}
		
	

}

@incollection{b14,
	
	
		,
	title={{Industrial Brand}}
		,
	author={{
			PP WKotler
		}}
	
	
		,
	journal={{Management. Translated by K. Heydarzadeh. Tehran: Siteh}}
		
			,
	year={2006}
		
	

}

@book{b15,
	
	
		,
	title={{}}
		,
	author={{
			PKotler
		} and {
			WPfoertsch
		}}
		
		
			,
	year={2006}
			,
	publisher={Springer}
		
		
			B2B Brand. Management. Germany
		
	

}

@incollection{b16,
	
	
		,
	title={{An Application of Keller's Brand Equity Model in a B2B Context. Qualitative Market Research}}
		,
	author={{
			Kerri-Ann &Kuhn
		} and {
			FrankAlpert
		} and {
			Pope
		} and {
			KNigel
		} and {
			Li
		}}
		
		
		
		
	
	
		,
	journal={{An International Journal}}
		
			11
			1
			
			,
	year={2008}
		
	

}

@book{b17,
	
	
		,
	title={{Identity, Brand and organization Logo: Reviewing the development of the brand of Iran's oil industry in comparison with two oil companies. Management and human resources of the oil industry}}
		,
	author={{
			MRMehdi -Zadeh
		}}
		
			,
	year={2012}
			3
		
	

}

@book{b18,
	
	
		,
	title={{The Strategies and techniques of brand promotion Tehran}}
		,
	author={{
			MMohammadian
		} and {
			MHRonaghi
		}}
		
		
			,
	year={2011}
			,
	publisher={Mehrban Publications}
		
	

}

@book{b19,
	
	
		,
	title={{Iran's Free Zone in energy, feasibility and impact}}
		,
	author={{
			GhadimiNobakht
		}}
		
			,
	year={2008}
			,
	publisher={Office of expanding output}
			,
	address={Tehran}
		
		
			Islamic Azad University, Research Deputy
		
	

}

@incollection{b20,
	
	
		,
	title={{The role of the senior managers in the implementation of Iran's Oil Industry Perspective}}
		,
	author={{
			ZQayyumi
		} and {
			AMobini-Dehkordi
		} and {
			MA
		}}
		
		
	
	
		,
	journal={{Iranian Journal of Energy. Issue}}
		
			14
			2
			,
	year={2011}
		
	

}

@incollection{b21,
	
	
		,
	title={{The assessment of the effect of a brand on industrial customer's loyalty}}
		,
	author={{
			SRSeyyed-Javadeyn
		} and {
			AAmini
		} and {
			ZAmini
		}}
		
		
	
	
		,
	journal={{Commercial Management Outlook}}
		
			36
			
			,
	year={2010}
		
	

}

@incollection{b22,
	
	
		,
	title={{Brand -Naming Industerial Products}}
		,
	author={{
			DShiply
		} and {
			PHoward
		}}
		
	
	
		,
	journal={{Industerial Marketing Management}}
		
			22
			
			,
	year={1993}
		
	

}

@book{b23,
	
	
		,
	title={{enterprise Marketing Management}}
		,
	author={{
			DSutton
		} and {
			TKlein
		}}
		
		
			,
	year={2003}
			,
	publisher={John Wiley & Sons, Inc Publishing}
			,
	address={New Jersey}
		
	

}

@book{b24,
	
	
		,
	title={{Trademarks in Asia}}
		,
	author={{
			PTemporal
		}}
		,
	editor={M. I. Goharian}
		
			,
	year={2003}
			,
	publisher={Amir-kabir}
			,
	address={Tehran}
		
	

}

@book{b25,
	
	
		,
	title={{Oil and Gas Rights}}
		,
	author={{
			AHShiravi
		}}
		
			,
	year={2014}
			,
	publisher={Mizan Publication}
			,
	address={Tehran}
		
	

}

@book{b26,
	
	
		,
	title={{Strategic management, principles and practices}}
		,
	author={{
			AAThompson
		} and {
			JAGamble
		}}
		
		,
	editor={M. A. and H. Nikumaram. Tehran: Moballeghan}
		
			,
	year={2013}
		
	
	,
	note={Second Edition}

}

@book{b27,
	
	
		,
	title={{formation: Brand actors and the. Corporate brand strategy situational context for a business}}
		,
	author={{
			AdamVallaster Christine
		} and {
			Lindgreen
		}}
		
		
			,
	year={2011}
		
	

}