@incollection{,
	
					
					
					74F1B12F9E6A464050E89AF73A560F6D
				,
	author={{Gadi DungPaul} and {Department of Business Administration and Management, Plateau State Polytechnic Barkin Ladi}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1523138
}

@incollection{b0,
	
	
		,
	title={{Consumer evaluations of sales promotion: the effect on brand choice}}
		,
	author={{
			AlvarezAlvarez
		} and {
			BVásquez Caesiellus
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			R
		}}
		
		
	
	
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			39
			
			,
	year={2010}
		
	

}

@incollection{b1,
	
	
		,
	title={{The relationship between sale promotions, duration of receiving rewards and customer preference: a case study on financial products}}
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	author={{
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	year={2010}
		
	

}

@book{b2,
	
	
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@incollection{b4,
	
	
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	title={{A Benefit Congruency Framework of Sales Promotion Effectiveness}}
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	author={{
			PChandon
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			BWansink
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}

@incollection{b5,
	
	
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	title={{Do shoppers like electronic coupons?}}
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			84
			
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}

@incollection{b6,
	
	
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	title={{Understanding consumer reactions to premium-based promotional offers}}
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			IJacob
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	journal={{European Journal of Marketing}}
		
			36
			
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	year={2002}
		
	

}

@incollection{b7,
	
	
		,
	title={{An experimental investigation of factors affecting consumers' perceptions of sales promotions}}
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			VLanderville
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			37
			
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}

@incollection{b8,
	
	
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	title={{The persistence of marketing effects on sales}}
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}

@incollection{b9,
	
	
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	title={{Classifying digital products}}
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}

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	year={1991}
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@incollection{b11,
	
	
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	title={{Digital Content Marketing: A Literature Synthesis}}
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	author={{
			NKoiso-Kanttila
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		,
	journal={{Journal of Marketing Management}}
		
			20
			
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		,
	title={{Principles of marketing}}
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	year={2011}
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@incollection{b13,
	
	
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	title={{Product form bundling: Implications for marketing digital products}}
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			2
			
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}

@incollection{b14,
	
	
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	title={{A model of consumer response to two retail sales promotion techniques}}
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			FPons
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}

@incollection{b15,
	
	
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	title={{Internet versus brick-and-mortar retailers: An investigation into intangibility and its consequences}}
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}

@incollection{b16,
	
	
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	title={{The effect of nonmonetary sales promotion on consumer preferences: the contingent role of product category}}
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	author={{
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	journal={{The Journal of American Academy of Business}}
		
			8
			2
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	year={2006}
		
	

}

@incollection{b17,
	
	
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	title={{An experimental examination of deal proneness across sales promotion types: a consumer segmentation perspective}}
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	author={{
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@incollection{b18,
	
	
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	title={{Getting the most out of advertising and promotions}}
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	year={2006}
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	publisher={Pearson Education Limited}
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@incollection{b21,
	
	
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	title={{Factors influencing the types of products and services purchased over the Internet}}
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	author={{
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			10
			2
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	year={2006}
		
	

}

@book{b22,
	
	
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	title={{Point-of-sales promotions and bying stimulation in retail stores}}
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	year={2008}
		
	

}

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			RPercy
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@incollection{b25,
	
	
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	title={{Understanding digital content marketing}}
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	author={{
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	journal={{Journal of marketing management}}
		
			24
			
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}

@incollection{b26,
	
	
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	title={{Experimental evidence on the negative effect of product features and sales promotions on brand choice}}
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@incollection{b27,
	
	
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	title={{Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles}}
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	author={{
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			MSchäfer
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			WMaass
		}}
		
		
	
	
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			6
			
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	year={2004}
		
	

}

@incollection{b28,
	
	
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	title={{The changing digital content landscape: an evaluation of e-business model development in European online news and music}}
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	author={{
			PSwartman
		} and {
			CKrueger
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			KDer Beek
		}}
		
		
	
	
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	journal={{Internet research}}
		
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	year={2006}
		
	

}