@incollection{, D67E6732C241588E6F0AA82A184CB5AB , author={{SohailYounus} and {University of Sargodha Mandi Baha Uddin Campus}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}152913 } @incollection{b0, , title={{Malay culture and consumer decision-making styles: an investigation on religious and ethnic dimensions}} , author={{ AbdulRazak } and { KKamarulzaman } and { K }} , journal={{Jurnal Kemanusiaan Bil}} 11 , year={2009} } @incollection{b1, , title={{The nation as brand}} , author={{ SAnholt }} , journal={{Across the Board}} 37 10 , year={2000} } @incollection{b2, , title={{The digital consumer valuable partner for product development and production}} , author={{ MFAnn }} , journal={{Cloth. Textiles Res. J}} 26 2 , year={2008} } @book{b3, , title={{Retail reckoning, Business Week Online}} , author={{ RBerner } and { GKhermouch } and { APascual }} , year={2001} } @book{b4, , author={{ RDBlackwell } and { PWMiniard } and { JFEngel }} , title={{Consumer Behavior}} Orlando, FL , publisher={The Dryden Press} , year={2001} } @incollection{b5, , title={{Factors predicting the effectiveness of celebrity endorsement advertisements}} , author={{ HSDavid } and { ABenedikte }} , journal={{Eur. J. Mark}} 38 11/12 , year={2004} } @book{b6, , title={{Role of packaging in marketing product and organization}} , author={{ KMDileep }} , year={2006} } @incollection{b7, , title={{A Framework of Product Styling Platform Approach: styling as intangible modules}} , author={{ RykFung } and { SpyChong } and { YWang }} , journal={{Concurr. Eng}} 12 2 , year={2004} } @incollection{b8, , title={{Experience use History as a segmentation tool to examine golf travelers' satisfaction, perceived value and repurchased intention}} , author={{ FPJames }} , journal={{J. Vacat. Mark}} 8 4 , year={2002} } @incollection{b9, , title={{Building customer-based brand equity: creating brand resonance requires carefully sequenced brand-building efforts}} , author={{ KLKeller }} , journal={{Marketing Management}} 10 2 , year={2001} } @book{b10, , title={{The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia}} , author={{ AMadahi } and { ISukati }} , year={2012} , note={International Business Research} } @incollection{b11, , title={{Social Comparison and Informal Group Influence}} , author={{ PGMoschis }} , journal={{Journal of Marketing Research}} 13 3 , year={1976} } @incollection{b12, , title={{The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount}} , author={{ LNNah-Hong }} , journal={{J. Int. Manage. Stud}} 2 , year={2007} } @incollection{b13, , title={{Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing}} , author={{ APayne } and { SHolt }} , journal={{Br. J. Manage}} 12 2 , year={2001} } @incollection{b14, , title={{The moderating effect of prior knowledge on cue utilization in product evaluations}} , author={{ ARRao } and { KBMonroe }} , journal={{J. Consum. Res}} 15 , year={1988} } @book{b15, , title={{Customer Response Capability in a Sense-And-Respond Era The role of}} , author={{ JSatish } and { KPeter }} , year={2004} } @incollection{b16, , title={{Analysis of the factors affecting customers' purchase intention: The mediating role of perceived value}} , author={{ RShafiq } and { IRaza } and { MZia Ur Rehman }} , journal={{African Journal of Business Management}} 5 26 , year={2011} } @incollection{b17, , title={{The relationships among perceived quality, perceived risk and perceived product value}} , author={{ BSnoj } and { PAKorda } and { DMumel }} , journal={{Journal of Product & Brand Management}} 13 , year={2004} } @incollection{b18, , title={{Prices, Product information, and purchase intention: An empirical study}} , author={{ CTung-Zong } and { RWAlbert }} , journal={{J. Acad. Mark. Sci}} 22 1 , year={1994} } @incollection{b19, , title={{Group Influence & Brand Choice Congruence}} , author={{ EBWitt } and { DGBruce }} , journal={{Journal of Marketing Research}} 9 4 , year={1972} } @incollection{b20, , title={{Informal social group influence on consumer brand choice}} , author={{ ETWitt }} , journal={{Journal of Marketing Research}} 6 4 , year={1969} }