@incollection{, 45A4BF518D79F3750F1C4FFB1694AB0B , author={{MinwirAl-Shammari} and {University of Bahrain}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1481321 } @incollection{b0, , title={{Some New Thoughts on Conceptualizing Perceived Service Quality: a Hierarchical Approach}} , author={{ MBrady } and { JCroninJr }} , journal={{Journal of Marketing}} 65 3 , year={2001} } @book{b1, , title={{Strategic Management and Marketing in the Service Sector: Helsingfors: Swedishschool of Economics and Business Administration}} , author={{ CGronroos }} , year={1982} }