@incollection{,
	
					
					
					C0ADFBF9D857FCF6FC9B96CB7940B36E
				,
	author={{Agnes Ng MayPhing} and {Dr. RashadYazdanifard} and {HELP College of Arts and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1475764
}

@incollection{b0,
	
	
		,
	title={{Celebrity advertisement: Key to marketing success}}
		,
	author={{
			PKAbdussalam
		}}
		
	
	
		,
	journal={{Indian Journal of Commerce and Management Studies}}
		
			5
			1
			
			,
	year={2014}
		
	

}

@incollection{b1,
	
	
		,
	title={{Effect of word of mouth on consumer buying behavior}}
		,
	author={{
			SAslam
		} and {
			EJadoon
		} and {
			KZaman
		} and {
			SGondal
		}}
		
		
		
		
	
	
		,
	journal={{Mediterranean Journal of Social Sciences}}
		
			2
			3
			
			,
	year={2011}
		
	

}

@incollection{b2,
	
	
		,
	title={{The effects of the social structure of digital networks on viral marketing performance}}
		,
	author={{
			MBampo
		} and {
			MTEwing
		} and {
			DRMather
		} and {
			DStewart
		} and {
			MWallace
		}}
		
		
		
		
	
	
		,
	journal={{Information Systems Research}}
		
			19
			3
			
			,
	year={2008}
		
	

}

@incollection{b3,
	
	
		,
	title={{The word-of-mouth phenomenon in the social media era}}
		,
	author={{
			ABarreto
		}}
		10.2501/IJMR-2014-043
	
	
		,
	journal={{International Journal of Market Research}}
		
			56
			5
			
			,
	year={2014}
		
	

}

@incollection{b4,
	
	
		,
	title={{What makes online content viral?}}
		,
	author={{
			JBerger
		} and {
			KMilkman
		}}
		
		10.1509/jmr.10.0353
	
	
		,
	journal={{Journal of Marketing Research (JMR)}}
		
			49
			2
			
			,
	year={2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{The mechanisms of the influence of viral marketing in social media}}
		,
	author={{
			IDCora
		} and {
			VTomita
		} and {
			DStuparu
		} and {
			MStanciu
		}}
		
		
		
		
	
	
		,
	journal={{Economics, Management and Financial Markets}}
		
			5
			3
			
			,
	year={2010}
		
	

}

@incollection{b6,
	
	
		,
	title={{Revitalizing Lead Creation (Part 2): Better Placement, Better Timing and Better Coverage}}
		,
	author={{
			SDiorio
		}}
		
	
	
		,
	journal={{MarketingProfs}}
		
			,
	year={2004. June 8. October 23. 2014}
		
	

}

@incollection{b7,
	
	
		,
	title={{The dynamics of online word-of-mouth and product sales -an empirical investigation of the movie industry}}
		,
	author={{
			WDuan
		} and {
			BGu
		} and {
			BWAndrew
		}}
		
		
		10.1016/j.jretai.2008.04.005
		
	
	
		,
	journal={{Journal of Retailing}}
		
			84
			2
			
			,
	year={2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{Social networks as marketing tools}}
		,
	author={{
			NErragcha
		} and {
			RRomdhane
		}}
		
		
	
	
		,
	journal={{Journal of Internet Banking and Commerce}}
		
			19
			1
			
			,
	year={2014}
		
	

}

@incollection{b9,
	
	
		,
	title={{Viral marketing}}
		,
	author={{
			SGîrboveanu
		} and {
			SPuiu
		}}
		
	
	
		,
	journal={{Annals of the University Of Petrosani Economics}}
		
			8
			1
			
			,
	year={2008}
		
	

}

@incollection{b10,
	
	
		,
	title={{The rise of right-time marketing}}
		,
	author={{
			DGoldstein
		} and {
			YLee
		}}
		
		
	
	
		,
	journal={{Journal of Database Marketing & Customer Strategy Management}}
		
			12
			3
			
			,
	year={2005}
		
	

}

@incollection{b11,
	
	
		,
	title={{Social media and youtube as an attractive marketing tool}}
		,
	author={{
			SLHyun
		}}
		
	
	
		,
	journal={{Journal of American Business Review, Cambridge}}
		
			1
			2
			
			,
	year={2013}
		
	

}

@incollection{b12,
	
	
		,
	title={{Why celebrity sells: A dual entertainment path model of brand endorsement}}
		,
	author={{
			KHung
		}}
		10.1080/00913367.2013.838720
	
	
		,
	journal={{Journal of Advertising}}
		
			43
			2
			
			,
	year={2014}
		
	

}

@incollection{b13,
	
	
		,
	title={{Following celebrities' tweets about brands: The impact of twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities}}
		,
	author={{
			SJin
		} and {
			JPhua
		}}
		
		10.1080/00913367.2013.827606
	
	
		,
	journal={{Journal of Advertising}}
		
			43
			2
			
			,
	year={2014}
		
	

}

@incollection{b14,
	
	
		,
	title={{Viral marketing tecniques within online social network}}
		,
	author={{
			NKalpaklioglu
		} and {
			NToros
		}}
		
	
	
		,
	journal={{Journal of Yasar University}}
		
			6
			24
			
			,
	year={2011}
		
	

}

@incollection{b15,
	
	
		,
	title={{Celebrity endorsements and beyond: New avenues for celebrity branding}}
		,
	author={{
			AKeel
		} and {
			RNataraajan
		}}
		
		10.1002/mar.20555
	
	
		,
	journal={{Psychology & Marketing}}
		
			29
			9
			
			,
	year={2012}
		
	

}

@book{b16,
	
	
		,
	title={{The social revolution of place marketing: The growing power of users in social media campaigns}}
		,
	author={{
			EKetter
		} and {
			EAvraham
		}}
		
		10.1057/pb.2012.20
		
		
			,
	year={2012}
			,
	publisher={Place Branding and Public Diplomacy}
			8
			
		
	

}

@book{b17,
	
	
		,
	title={{}}
		,
	author={{
			MCKiernan
		} and {
			SVucic
		} and {
			BCCheah
		} and {
			MRTurner
		} and {
			AEisen
		} and {
			OHardiman
		} and {
			MCZoing
		}}
		
		
		
		
		
		
		
			,
	year={2011}
		
	

}

@incollection{b18,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Amyotrophic lateral sclerosis. The Lancet}}
		
			377
			9769
			
		
	

}

@incollection{b19,
	
	
		,
	title={{Social media as a future marketing tool in India: An overview}}
		,
	author={{
			PKuhikar
		}}
		
	
	
		,
	journal={{PRIMA}}
		
			3
			2
			
			,
	year={2013}
		
	

}

@incollection{b20,
	
	
		,
	title={{Increasing the ROI of social media marketing}}
		,
	author={{
			VKumar
		} and {
			RMirchandani
		}}
		
		
	
	
		,
	journal={{MIT Sloan Management Review}}
		
			54
			1
			
			,
	year={2012}
		
	

}

@incollection{b21,
	
	
		,
	title={{The norm-activating power of celebrity: The dynamics of success and influence}}
		,
	author={{
			SLindenberg
		} and {
			JFJoly
		} and {
			DAStapel
		}}
		
		
		doi:10.1177/ 0190272511398208
	
	
		,
	journal={{Social Psychology Quarterly}}
		
			74
			1
			
			,
	year={2011}
		
	

}

@incollection{b22,
	
	
		,
	title={{Marketing via social media: A case study}}
		,
	author={{
			LLuo
		} and {
			YWang
		} and {
			LHan
		}}
		
		
		10.1108/LHT-12-2012-0141
		
	
	
		,
	journal={{Library Hi Tech}}
		
			31
			3
			
			,
	year={2013}
		
	

}

@incollection{b23,
	
	
		,
	title={{The secret to viral success}}
		,
	author={{
			MMcneal
		}}
	
	
		,
	journal={{Marketing Research}}
		
			24
			4
			
			,
	year={2012}
		
	

}

@incollection{b24,
	
	
		,
	title={{Social media: Marketing public relations' new best friend}}
		,
	author={{
			IPapasolomou
		} and {
			YMelanthiou
		}}
		
		10.1080/10496491.2012.696458
	
	
		,
	journal={{Journal of Promotion Management}}
		
			18
			3
			
			,
	year={2012}
		
	

}

@incollection{b25,
	
	
		,
	title={{Social media's emerging importance in market research}}
		,
	author={{
			APatino
		} and {
			DAPitta
		} and {
			RQuinones
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			29
			3
			
			,
	year={2012}
		
	

}

@incollection{b26,
	
	
		,
	title={{Social media marketing tools}}
		,
	author={{
			DSmedescu
		}}
	
	
		,
	journal={{Romanian Journal of Marketing}}
		
			4
			
			,
	year={2013}
		
	

}

@incollection{b27,
	
	
		,
	title={{The ice bucket challenge: The public sector should get ready to promptly promote the sustained development of a system of medical care for and research into rare diseases}}
		,
	author={{
			PSong
		}}
	
	
		,
	journal={{Intractable & Rare Diseases Research}}
		
			3
			3
			
			,
	year={2014}
		
	

}

@incollection{b28,
	
	
		,
	title={{Media, celebrities, and fans: An examination of adolescents' media usage and involvement with entertainment celebrities}}
		,
	author={{
			CCStella
		} and {
			LPYip
		}}
		
		
	
	
		,
	journal={{Journalism and Mass Communication Quarterly}}
		
			86
			1
			
			,
	year={2009}
		
	

}

@book{b29,
	
	
		
		,
	title={{Facebook Newsroom. Retrieved October 13}}
				
			,
	year={2014. August 18. 2014}
		
	
	,
	note={The Ice Bucket Challenge on Facebook}

}

@book{b30,
	
	
		,
	title={{Marketing communication on social networks -solution in the times of crisis. Marketing (0354-3471}}
		,
	author={{
			DTom?e
		} and {
			BSnoj
		}}
		
		
			,
	year={2014}
			45
			
		
	

}

@book{b31,
	
	
		
		,
	title={{The ALS Association}}
				
			,
	year={October 11. 2014}
		
		
			What is ALS
		
	

}

@incollection{b32,
	
	
		,
	title={{Amyotrophic Lateral Sclerosis}}
		,
	author={{
			LWijesekera
		} and {
			PLeigh
		}}
		
		
	
	
		,
	journal={{Orphanet Journal of Rare Diseases}}
		
			4
			3
			
			,
	year={2009}
		
	

}

@incollection{b33,
	
	
		,
	title={{Seeding viral content: The role of message and network factors}}
		,
	author={{
			LYuping
		}}
		doi:10.2501/ JAR-52-4-465-478
	
	
		,
	journal={{Journal of Advertising Research}}
		
			52
			4
			
			,
	year={2012}
		
	

}