@incollection{, 29E988170361A73998E4D757C8BF244D , author={{Dr. ShamsherSingh} and {Dr. Naveen JSirohi} and {Ms. KumkumChaudhary} and {BCIPS, GGSIP University, New Delhi, India}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1471931 } @incollection{b0, , title={{}} , journal={{American Customer Satisfaction Index}} , year={2014} } @incollection{b1, , title={{Seizing the initiative}} , author={{ Anonymous }} , journal={{Life Insurance International}} , year={2004. April} } @incollection{b2, , title={{An empirical assessment of the SERVQUAL scale}} , author={{ EBabakus } and { GWBoller }} , journal={{Journal of Business Research}} 24 3 , year={1992} } @book{b3, , title={{Empirical examination of a direct measure of perceived service quality using SERVQUAL items}} , author={{ EBabakus } and { DLPedrick } and { MInhofe }} , year={1993} , address={TN} Memphis State University , note={unpublished manuscript} } @incollection{b4, , title={{Quality, Satisfaction and Behavioral Intentions}} , author={{ DBaker } and { JCrompton }} , journal={{International Journal of Economics and Finance}} 2 4 , year={2000} , note={Annals of Tourism Research.} } @incollection{b5, , title={{Measuring Life Insurance Service Quality: An Empirical Assessment of SERVQUAL Instrument}} , author={{ NBala } and { HSSandhu } and { NNagpal }} , journal={{International Business Research}} 4 4 , year={2011} } @incollection{b6, , title={{Insurance sector dynamics: towards transformation into learning organization}} , author={{ GBarkur } and { KV MVarambally } and { LL RRodrigues }} , booktitle={{The Learning Organization}} , year={2007} 14 } @incollection{b7, , title={{Relationship marketing of services-Growing interest, emerging perspectives}} , author={{ LLBerry }} , journal={{Journal of the Academy of Marketing Science}} 23 , year={1995} , note={Fall} } @incollection{b8, , title={{Service Quality of Life Insurance Companies}} , author={{ VKBishnoi } and { MBishnoi }} , journal={{BVIMR Management Edge}} 6 1 , year={2013} } @incollection{b9, , title={{A Dynamic Process Model of Service Quality: From Expectations to Behavioural Intentions}} , author={{ WBoulding } and { AKarla } and { RStaelin } and { VAZeithaml }} , journal={{Journal of Marketing Research}} 30 1 , year={1993} } @incollection{b10, , title={{Measuring service quality in the car service industry: building and testing an instrument}} , author={{ MBouman } and { TVan Der Wiele }} , journal={{International Journal of Service Industry Management}} 3 4 , year={1992} } @book{b11, , author={{ RDBuzzell } and { BTGale }} , title={{The PIMS Principles: Linking Strategy to Performance}} New York , publisher={Free Press} , year={1997} } @incollection{b12, , title={{Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions}} , author={{ JMCarman }} , journal={{Journal of Retailing}} 66 , year={1990} } @incollection{b13, , title={{Service Quality Perceptions of Life Insurance Policyholders in Northern India: Pre-privatization vs. Postprivatization}} , author={{ SChawla } and { FSingh }} , journal={{The ICFAI University Journal of Marketing Management}} 4 , year={2008} } @incollection{b14, , title={{Information Technology enabled Service Quality Model for Life Insurance Services}} , author={{ PSChoudhuri }} , journal={{International Journal of Management}} 5 , year={2014} } @incollection{b15, , title={{Building a Competitive Advantage for Service Firms}} , author={{ KFClow } and { DWVorhies }} , journal={{Journal of Services Marketing}} 7 1 , year={1993} } @incollection{b16, , title={{Users' Perceptions of Library Service Quality: A LibQUAL+? Qualitative Study}} , author={{ CCook } and { FHeath }} , journal={{Library Trends}} 49 4 , year={2001} } @incollection{b17, , title={{Key ethical issues facing the property and casualty insurance: References Références Referencias has a decade made a difference?}} , author={{ RWCooper } and { GLFrank }} , journal={{Journal}} 54 2 , year={2001} } @incollection{b18, , title={{SERVPERF versus SERVQUAL, reconciling performance-based and perceptions-minus-expectations measurement of service quality}} , author={{ JJCronin } and { SATaylor }} , journal={{Journal of Marketing}} 58 , year={1994. January} } @incollection{b19, , title={{Measuring Service Quality: A Reexamination and Extension}} , author={{ JJCroninJr } and { SATaylor }} , journal={{Journal of Marketing}} 56 3 , year={1992} } @incollection{b20, , title={{Life Insurance Agents as Financial Planners: A Matter of Role Consensus}} , author={{ LACrosby } and { DCowles }} , journal={{Journal of Professional Services Marketing}} 1 , year={1986} } @incollection{b21, , title={{Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry}} , author={{ LACrosby } and { NStephens }} , journal={{Journal of Marketing Research}} 24 , year={1987. November} } @incollection{b22, , title={{Consumer as a Competitive Weapon}} , author={{ PDawkins } and { FReichheld }} , journal={{Directors and Boards}} 14 , year={1990} } @book{b23, , title={{Department of Financial Services}} , address={New York State} } @incollection{b24, , title={{Consumer Evaluation and Competitive Advantage in Financial Services: a Research Agenda}} , author={{ JDevlin }} , journal={{European Journal of Marketing}} 35 , year={2001} } @book{b25, , title={{Persistency in UK longterm insurance: Customer satisfaction and service quality}} , author={{ SDiacon } and { CO'brien }} , year={2002} , address={Nottingham} CRIS Discussion Papers, III, University of Nottingham } @incollection{b26, , title={{Forging relationships with services: The antecedents that have an impact on behaviourial outcomes in the life insurance industry}} , author={{ SDurvasula } and { SLysonski } and { SMehta } and { BPeng Tang }} , journal={{Journal of Financial Services Marketing}} 8 4 , year={2004} } @incollection{b27, , title={{The Quality of Insurance Intermediary Services -Empirical Evidence from Germany}} , author={{ MEckardt } and { SRDoppner }} , journal={{The Journal of Risk and Insurance}} 77 3 , year={2010} } @incollection{b28, , title={{Service quality in Cretan accommodations: marketing strategies for the UK holiday market}} , author={{ YEkinci } and { PProkopaki } and { CCobanoglu }} , journal={{International Journal of Hospitality Management}} 22 1 , year={2003} } @incollection{b29, , title={{Quality improvement in the Greek and Kenyan insurance industries}} , author={{ TEvangelos } and { MSimmy } and { RKGraham }} , journal={{archives of economic history}} 16 2 , year={2004} } @incollection{b30, , title={{Measuring the perceived quality of professional business services}} , author={{ KDFreeman } and { JDart }} , journal={{Journal of Professional Services Marketing}} 9 1 , year={1993} } @incollection{b31, , title={{RIMS plans to have third quality}} , author={{ SFriedman }} , journal={{National Underwriter}} 18 , year={2001a. 2002} } @incollection{b32, , title={{RIMS launches quality process}} , author={{ SFriedman }} , journal={{National Underwriter}} 19 , year={2001b} } @incollection{b33, , title={{HISTOQUAL: the development of a historic houses assessment scale}} , author={{ IFrochot } and { HHughes }} , journal={{Tourism Management}} 21 2 , year={2000} } @incollection{b34, , title={{Customer expectations and perceptions of service quality in apparel retailing}} , author={{ KBGagliano } and { JHathcote }} , journal={{Journal of Services Marketing}} 8 1 , year={1994} } @incollection{b35, , title={{A pilot study on the service quality of insurance companies}} , author={{ HGayathri } and { MCVinaya } and { KLakshmisha }} , journal={{Journal of Services Research}} 5 2 , year={2005} } @incollection{b36, , title={{Customer satisfaction with service quality in the life insurance industry in India}} , author={{ PGoswami }} , journal={{ICFAI Journal of Services Marketing}} 5 1 , year={2007} } @book{b37, , title={{Service Management and Marketing}} , author={{ CGronroos }} , year={1990} , address={Lexington Books, Lexington, MA} } @incollection{b38, , title={{A service-oriented approach to marketing of services}} , author={{ CGronroos }} , journal={{European Journal of Marketing}} 12 8 , year={1982} } @book{b39, , title={{Multivariate Data Analysis}} , author={{ JFHairJr } and { REAnderson } and { RLTatham } and { WCBlack }} , year={1998} , publisher={Prentice Hall} , address={Upper Saddle River, NJ} , note={5th Edition} } @incollection{b40, , title={{The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study}} , author={{ RHallowell }} , journal={{International Journal of Service Industry Management}} 7 4 , year={1996} } @incollection{b41, , title={{Understanding the behaviour of financial services consumers: a research agenda}} , author={{ THarrison }} , journal={{Journal of Financial Service Marketing}} 8 1 , year={2003} } @incollection{b42, , title={{Measuring service quality and its relationship to future consumer behavior}} , author={{ DEHeadley } and { SJMiller }} , journal={{Insurance Regulatory and Development Authority}} 13 4 , year={1993. 2014. 2014} , note={Journal of Health Care Marketing} } @incollection{b43, , title={{Measuring service quality in the hotel industry: evidence from Northern Cyprus}} , author={{ OMKaratepe } and { TAvci }} , journal={{Anatolia: An International Journal of Tourism and Hospitality Research}} 13 1 , year={2002} } @incollection{b44, , title={{ECOSERV: ecotourists quality expectations}} , author={{ MKhan }} , journal={{Annals of Tourism Research}} 30 1 , year={2003} } @incollection{b45, , title={{The applicability of SERVQUAL in crossnational measurements of health-care quality}} , author={{ WEKilbourne } and { JADuffy } and { MDuffy } and { GGiarchi }} , journal={{Journal Of Services Marketing}} 18 6 , year={2004} } @incollection{b46, , title={{Agents/policy owners split on service}} , author={{ CKing }} , journal={{National Underwriter}} 7 , year={1992. October} } @incollection{b47, , title={{LODGSERV, a service quality index for the lodging industry}} , author={{ BKnutson } and { PStevens } and { CWullaert } and { FYokoyoma }} , journal={{Hospitality Research Journal}} 14 2 , year={1990} } @incollection{b48, , title={{Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology}} , author={{ MSKrishnan } and { VenkatramRamaswamy } and { MaryCMeyer } and { PaulDamien }} , journal={{Management Science}} 45 9 , year={1999} } @book{b49, , title={{}} , author={{ RKrishnaveni } and { DDivya Prava }} , year={2004} } @incollection{b50, , title={{Measuring Service Quality in Banking Sector}} , journal={{Prajnan: Jr. of Social and Management Sciences}} 23 1 } @incollection{b51, , title={{SERVQUAL: a tool for measuring patients opinions of hospital service quality in Hong Kong}} , author={{ SS KLam }} , journal={{Total Quality Management}} 8 4 , year={1997} } @book{b52, , title={{Service quality: a study of quality dimensions}} , author={{ JLehtinen } and { ULehtinen }} , year={1982} , address={Helsinki} , note={Unpublished working paper, Service Management Institute} } @book{b53, , title={{The interactive approach to service quality and management}} , author={{ MRLeste } and { WVittorio }} , year={1997} } @book{b54, , title={{Deuxième Congres International Franco-Quebecois de Génie Industriel}} , year={1997} , address={ALBI} } @incollection{b55, , title={{Service quality: an international companion of bank customers' expectations and reception}} , author={{ BRLewis }} , journal={{Journal of Marketing Management}} 7 , year={1991} } @book{b56, , title={{Life Insurance Products and Consumer Information}} , author={{ MichaelPLynch } and { Robert } and { Mackay }} , year={1985} , address={Washington DC} US Government Printing Office , note={FTC Staff Report} } @incollection{b57, , title={{Cultural Influences on GIQUAL: An Empirical Study in Insurance Sector}} , author={{ TMeharajan } and { TVanniarajan }} , journal={{Global Management Review}} 5 , year={2011} } @incollection{b58, , title={{MSS, MSA and zone of tolerance as measures of service quality: A Study of the Life Insurance Industry}} , author={{ SCMehta } and { ALobo }} , booktitle={{Second International Services Marketing Conference}} , year={2002} University of Queensland } @incollection{b59, , title={{Analysing service quality in the hospitality industry}} , author={{ AW OMei } and { AMDean } and { CJWhite }} , journal={{Managing Service Quality}} 9 2 , year={1999} } @incollection{b60, , title={{Developing and Testing a Hierarchical Model of Customer Perceived Service Quality for Life Insurance Services}} , author={{ SMittal } and { RGera } and { SRSinghvi }} , journal={{Asia-Pacific Journal of Management Research and Innovation}} 9 , year={2013} } @incollection{b61, , title={{Diagnosing the zone of tolerance for hotel services}} , author={{ HNadiri } and { KHussain }} , journal={{Managing Service Quality}} 15 3 , year={2005} } @incollection{b62, , title={{E-S-QUAL: a multiple-item scale for assessing electronic service quality}} , author={{ JNunnaly } and { AParasuraman } and { VZeithaml } and { AMalhotra }} , journal={{Journal of Service Research}} 64 3 , year={1978. 2005} , publisher={McGraw-Hill} , note={Psychometric theory} } @incollection{b63, , title={{Refinement and reassessment of the SERVQUAL scale}} , author={{ AParasuraman } and { LLBerry } and { VAZeithaml }} , journal={{Journal of Retailing}} 67 4 , year={1991} } @incollection{b64, , title={{A conceptual model of service quality and its implications for further research}} , author={{ AParasuraman } and { VAZeithaml } and { LLBerry }} , journal={{Journal of Marketing}} 48 , year={1985} } @incollection{b65, , title={{Multipleitem scale for measuring consumer perceptions of service quality}} , author={{ AParasuraman } and { VAZeithaml } and { LLBerry }} , journal={{Journal of Retailing}} 64 1 , year={1988} } @incollection{b66, , title={{Development of a multidimensional scale for measuring the perceived value of a service}} , author={{ JFPetrick }} , journal={{Journal of Leisure Research}} 34 2 , year={2002} } @incollection{b67, , title={{Outside interests: Making the move from lip service to real service}} , author={{ SPointek }} , journal={{National Underwriter}} 44 34 , year={1992} } @incollection{b68, , title={{Zero defections: quality comes to services}} , author={{ FFReichheld } and { WESasser }} , journal={{Harvard Business Review}} , year={1990. Sept.-Oct.} } @incollection{b69, , title={{Service Quality Atrributes and Choice Behaviour}} , author={{ MDRichard } and { AWAllaway }} , journal={{Journal of Services Marketing}} 7 10 , year={1993} } @incollection{b70, , title={{Provider and customer expectations of successful simulation projects}} , author={{ SRobinson } and { MPidd }} , journal={{Journal of the Operational Research Society}} 49 3 , year={1998} } @incollection{b71, , title={{A Marketing Approach for Consumer Retention}} , author={{ LRosenberg } and { JCzepiel }} , journal={{Journal of Consumer Marketing}} 1 , year={1983} } @incollection{b72, , title={{Customer satisfaction, customer retention and market share}} , author={{ RTRust } and { AJZahorik }} , journal={{Journal of Retailing}} 69 2 , year={1993} } @incollection{b73, , title={{Antecedents of Service Quality in Insurance Industry}} , author={{ AMSaad } and { RZYusoff } and { RIslam }} , booktitle={{Advances in Natural and Applied Sciences}} , year={2014} 8 } @incollection{b74, , title={{Customers' Perception towards Service Quality of Life Insurance Corporation of India -A Factor Analytic Approach}} , author={{ HSSandhu } and { NBala }} , journal={{International Journal of Business and Social Science}} 2 18 , year={2011} } @book{b75, , title={{Management of service operations}} , author={{ WESasser } and { RPOlsen } and { DDWyckoff }} , year={1978} , publisher={Allyn and Bacon} , address={Boston, MA} } @incollection{b76, , title={{The erosion of service quality}} , author={{ WSherden }} , journal={{Best's Review}} 88 5 22 , year={1987} } @incollection{b77, , title={{Measuring the customer perceived service quality for life insurance services: an empirical investigation}} , author={{ MasoodHSiddiqui } and { VKhand } and { TGSharma }} , journal={{International Business Research}} , year={2010} } @incollection{b78, , title={{Special report: Nichols: we've forgotten the consumer}} , author={{ TSlattery }} , journal={{National Underwriter}} 48 11 , year={1989. November} } @incollection{b79, , title={{Determinants of service quality and satisfaction in the auto casualty claims process}} , author={{ MRStafford } and { TFStafford } and { BPWells }} , journal={{Journal of Services Marketing}} 12 , year={1998} } @incollection{b80, , title={{DINESERV: a tool for measuring service quality in restaurants}} , author={{ PStevens } and { BKnutson } and { MPatton }} , journal={{Cornell Hotel and Restaurant Administration Quarterly}} 36 2 , year={1995} } @incollection{b81, , title={{Assessing the use of regression analysis in examining service recovery in the insurance industry: relating service quality, customer satisfaction and customer trust}} , author={{ SATaylor }} , journal={{Journal of Insurance Issues}} 24 1 , year={2001} } @incollection{b82, , title={{Uniform assessment of the benefits of service learning, the development, evaluation, and implementation of the SELEB scale}} , author={{ MFToncar } and { JSReid } and { DJBurns } and { CEAnderson } and { HPNguyen }} , journal={{Journal of Marketing Theory and Practice}} 14 3 , year={2006} } @book{b83, , title={{Quality service (quality everything!)}} , author={{ DToran }} , year={1993} 12 , note={LIMRA'S Market Facts} } @book{b84, , title={{Path analysis of perceived service quality, satisfaction and loyalty in Greek insurance. Managing Service Quality}} , author={{ ETsoukatos } and { GKRand }} , year={2006} 16 } @incollection{b85, , title={{The nature and determinants of customer expectations of service}} , author={{ ValerieAZeithaml } and { LonardLBerry } and { AParasuraman }} , journal={{Journal-of-the-Academy-of-Marketing-Science. Winter}} , year={1993} } @book{b86, , title={{v21n1}} } @incollection{b87, , title={{An exploratory study of a multi-expectation framework for services}} , author={{ JWalker } and { JBaker }} , journal={{Journal of Services Marketing}} 14 5 , year={2000} } @incollection{b88, , title={{Service quality in the insurance industry: Consumer perceptions versus regulatory perceptions}} , author={{ BPWells } and { MRStafford }} , journal={{Journal of Insurance Regulation}} 13 , year={1995} } @incollection{b89, , title={{Business-to-business selling determinants of quality}} , author={{ KWWestbrook } and { RMPeterson }} , journal={{Industrial Marketing Management}} 27 1 , year={1998} } @incollection{b90, , title={{Developing a scale to measure the perceived quality of internet shopping sites (SITEQUAL)}} , author={{ BYoo } and { NDonthu }} , journal={{Quarterly Journal of Electronic Commerce}} 2 1 , year={2001} } @book{b91, , title={{Services Marketing: Integrating Customer Focus Across the Firm}} , author={{ VAZeithaml } and { MJBitner }} , year={2000} , publisher={McGraw-Hill} , address={New York, NY} } @incollection{b92, , title={{The nature and determinants of customer expectations of service}} , author={{ VAZeithaml } and { LLBerry } and { AParasuraman }} , journal={{Journal of the Academy of Marketing Science}} 21 1 , year={1993} } @book{b93, , title={{Delivering Quality Service}} , author={{ ValerieAZeithaml } and { AParasuraman } and { LeonardLBerry }} , year={1990} , publisher={The Free Press} , address={New York, N.Y} }