@incollection{, CB7FCD00511B594D0FC29BE428D9D4DA , author={{Rudaina OthmanYousif} and {Al-Zarqa private University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}147110 } @incollection{b0, , title={{The impact of strategic planning in customer satisfaction according to the philosophy of total quality management -a field study in the General Company for Chemical Industries-Ahl al-Bayt University}} , author={{ AbbasHussein Jawad } and { Sahar AbbasHussein }} , journal={{Karbala. Iraq}} , year={2006} } @book{b1, , title={{study focused on Customer satisfaction as a mediator on the relationship between service quality and customer loyalty: A case study in Babylon Bank}} , author={{ Al-Khafaji } and { Hakm Jabouri }} , year={2012} Najaf branch/ Kufa University / Faculty of Management and Economics } @book{b2, , title={{quantitative methods in marketing .dar almanahige for publication and distribution}} , author={{ AlSamydai Mahmood } and { Yousif Rudaina Othman }} , year={2006} P206 , address={Amman. Jordan} } @book{b3, , title={{behavior of consumer .dar Almentahj for publication and Altozaa}} , author={{ AlSamydai } and { MahmoodJasim } and { Yousif Rudaina Othman }} , year={2008. 2008} , publisher={Muezzin Mohammed Saleh, Principles of Marketing, House of Culture for Publishing and Distribution} 235 , address={Amman, Jordan} } @book{b4, , title={{the gap between the perceptions and expectations for measuring the quality of services provided by the Quds Open University students from the point where g magazine Palestinian Educational open after all, the second volume, the fourth issue}} , author={{ ZiadBarakat }} , year={2010} P118 } @book{b5, , title={{Quality of services and their impact on customer satisfaction. Ministry of Higher Education and Scientific Research Faculty of Economic Sciences and Science MANAGERIAL and Commercial Sciences MANAGERIAL Science Department}} , year={2007} , note={Marketing. Master Thesis} , note={Buanan Noured Al-dine} } @book{b6, , title={{Measuring the quality of services provided by Jawwal Co. from the viewpoint of customers in the provinces of Gaza Strip . Al-Azhar University -Gaza 8.Deanship of Graduate Studies and Research, Faculty of Economics and Administrative Sciences Programme of Master of Business Administration}} , author={{ AloulIyad Fathi }} , year={2011} P2 } @book{b7, , title={{to measure customer satisfaction with the quality of Islamic banking services (field study on the Syrian International Islamic Bank) Damascus University Journal of Science economic and legal}} , author={{ KhaledSaleh } and { Aboud }} , year={2012} 28 , note={second number. P 551} } @incollection{b8, , title={{Defining Consumer Satisfaction}} , author={{ JoanLGiese } and { JosephACote }} , journal={{Academy of Marketing Science Review}} 1 , year={2002. 2000} } @book{b9, , title={{Muhannad and Hesham the definition of each of (Oh, 2000, Bolton and Drew 1991) determine the concept of Customer satisfaction is a post-purchase evaluation of a service offering and (Fornell, 1992) Indicates that the Creating customer satisfaction is a defensive strategy and tbehavioral objective for defense is customer loyalty}} } @book{b10, , title={{Customer satisfaction. Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University. pdf}} , author={{ MMuhannad } and { HeshamAbdallat } and { El -Sayed }} , year={2014} } @book{b11, , title={{University Center Colonel Mohand Ackley Aoulihaj Albuerhmessage Masters degree p1-155 Institute of Economic Sciences, commerce and science Altser}} , author={{ ObieadSalima }} , year={2012} , address={Republic of Algeria} , note={Marketing of banking services and its impact Satisfaction Zubon.zarh Higher Education and Research Scientific} } @book{b12, , title={{Obstacles marketing banking service and its impact on customer satisfaction with commercial banks in Kuwait}} , author={{ ROliver }} , editor={Routledge, 14. Osama Mohammed Hamoud Al-Otaibi} , year={1999. 2005} , address={New York} Kuwait University. Kuwaitp-Center for Global Systems Services Research , note={Master Thesis} , note={Consumer Value: A Framework for Analysis and Research} } @incollection{b13, , title={{A conceptual model of service quality and its implications for future research}} , author={{ AParasuraman } and { VAZeithaml } and { LLBerry }} , journal={{J. Market}} 49 , year={1985} } @incollection{b14, , title={{Shadi profit-Sharif (2009) The impact of the marketing mix on customer satisfaction "A field study on the commercial banks in the West Bank in Palestine}} , author={{ SamirAhmad } and { AbuZneid }} , booktitle={{Issue I}} XIII } @incollection{b15, , title={{Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction}} , author={{ RobertAWestbrook } and { DMichael } and { Reilly }} , booktitle={{Advances in Consumer Research 10}} , editor={ PRichard AliceMBagozzi Tybout } Ann Arbor, MI , publisher={Association for Consumer Research} , year={1983} } @book{b16, , title={{A An Overview of Customer Satisfaction Models Interim Director of Research. Policy Planning & External Affairs Division Chancellor's Office, California Community Colleges}} , author={{ WillardHom } and { MB }} , year={2000} , note={RP Group Proceedings} }