@incollection{, 0A53A23F1B8B1BDEE24F4BA27F170FFC , author={{Anyadighibe} and {Anyadighibe} and {UNIVERSITY OF CALABAR}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1461720 } @incollection{b0, , title={{Virgin's headache}} , author={{ DAdugu-Ani }} , journal={{Nigeria New World}} 12 14 , year={2007. May} } @book{b1, , author={{ BAAgbonifoh } and { OEOgwo } and { DANnolim } and { AD. &nkamnebe }} , title={{Marketing in Nigeria: concepts, principles & decisions}} Aba , publisher={Afritower limited} , year={2006} , note={2nd edition} } @book{b2, , title={{Distribution and logistics management calabar: Eddynool publishers Nigeria 4. Euromonitor international (2014) Retailing in Nigeria}} , author={{ ETEbitu }} , year={2003} } @incollection{b3, , title={{Reflections of George Fok (from plenary session presentation at the 2001 macro marketing conference}} , author={{ GFish }} , booktitle={{Jounral of macromaketing}} , year={2001} 2 } @incollection{b4, , title={{Macromarketing as a multi dimensional concept}} , author={{ SHunts }} , journal={{Journal of macromarketing}} 1 1 , year={1981} } @book{b5, , title={{Telecommunications reform in Nigeria: the marketing challenged}} , author={{ AAIjewere } and { EC&gbandi }} , year={2002} } @incollection{b6, , title={{Analysis of our transportation in Nigeria}} , author={{ SILadan }} , journal={{Africa Journal Online: Accessed from}} , year={2012} } @book{b7, , title={{The network penetration effects of telecommunication privatization and communication}} , author={{ RMcnay }} , year={2001} 58 standard University Stanford } @book{b8, , title={{The statistical facts on economics and social development}} , year={2005. June} , address={NBb} National Bureau of Statistics } @book{b9, , title={{Is marketing what the text-books say? New definitions of macro and micro marketing in macromarketing: distributive processes from a societal perspective}} , author={{ WNickels } and { RHill }} , editor={C.C.ed.} , year={1978} , address={Boulder} University of Collorado, Business Research Division } @incollection{b10, , title={{}} , journal={{Nigeria Communication Commission}} , year={2013} } @book{b11, , title={{Marketing in Nigeria's development. Festchrift in honour of Professor Julius Onuora Onah}} , author={{ OEOgwo } and { ADNkamnebe }} , year={2009} , address={Anambra: Rex Charles & Patrick Ltd} } @book{b12, , title={{The fortune at the bottom of the pyramid: Eradicating poverty through profits}} , author={{ CKPrahalad }} , year={2005} , publisher={Wharton School Publishers} , address={Upper Saddle River, New Jersey} } @book{b13, , title={{Aviation contribute $10 billion to gross domestic product (GDP) of Nigeria and others}} , author={{ WShadare }} , year={2004} } @book{b14, , title={{Marketing terms: definitions, explanation and/ or aspects. West Long Branch}} , author={{ IShapiro SMC publishers }} , year={1973} , address={New Jersey} } @book{b15, , author={{ CJShultz }} , title={{Macromarketing. Cincipnati: South-Wester publishers}} Cincinnati, OH } @book{b16, , title={{Macromarketing analysis of aggregate performance: issues and insights in 1975 combined proceedings}} , author={{ THSpratlen }} , editor={E. Mazze} , year={1975} , publisher={American Marketing Association} , address={Chicago} }