@incollection{, 9415A638F4FBD51AB768DE2EA78B3113 , author={{AliAsad} and {Muhammad FayyazKhokhar}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}146915 } @incollection{b0, , title={{Gap analysis of green hotel marketing}} , author={{ SWChan } and { E }} , journal={{Emerald: International Journal Of Contemporary Hospitality Management}} , year={2013} } @incollection{b1, , title={{The Link Between Purchasing Decisions and Measure of Environmental conciuosness}} , author={{ DH }} , journal={{European Journal of Marketing}} , year={2013} } @incollection{b2, , title={{Effect of Green Marketing on Consumer Purchase Behavior}} , journal={{Qscience Connect}} , year={2013} } @incollection{b3, , title={{Gap Analaysis Of Green Hotel Marketing}} , booktitle={{Emerald: Inyernational Journal Of Contemprory Hospitality Management}} , year={2013} } @incollection{b4, , title={{Counsumer evaluation of recycled products}} , author={{ AS } and { M }} , journal={{Psychology and Marketing}} , year={1995} } @incollection{b5, , title={{The value of brand equity}} , author={{ DAasker }} , journal={{journal of Business Strategy}} , year={1992} } @incollection{b6, , title={{The Link Between Green Purchasing Decisions And Measures Of Environmental consciousness}} , author={{ BSchlegemich } and { B }} , journal={{European Journal Of Marketing}} , year={1996} } @incollection{b7, , title={{Personality Variables And Environmental Attitudes As Predictors Of Ecologically Responsible Consumption Patterns}} , author={{ IBalderjahn }} , journal={{Journal Business Research}} , year={1988} } @book{b8, , title={{Consumer concern knowledge belief and attituted towards renewable energy an application of the reasoned action theory}} , author={{ H.-KBang }} , year={2000} } @incollection{b9, , title={{Ecolabels programs: a stakeholder consumer}} , author={{ C } and { DS }} , journal={{An International Journal}} , year={2004} } @book{b10, , title={{Green Advertising And The Recutant consumer}} , author={{ Z&Carlson }} , year={1995} , publisher={Jouranal of Advertising} } @incollection{b11, , title={{Green Product Consumer Buyer Behavior}} , author={{ BZChaipoopirutanna }} , journal={{Journal of Business Research}} , year={2011} } @incollection{b12, , title={{Gap analysis of green hotal marketing}} , author={{ ESChan }} , booktitle={{Interational Contemprory Hospitality Management}} , year={2013} } @incollection{b13, , title={{Gap analysis of green hotel marketing}} , author={{ ESChan }} , journal={{Emerald: International Journal of Contemporary Hositality Management}} , year={2013} } @incollection{b14, , title={{Attitude towards the Environment and Green Products: Consumers Perspective}} , author={{ TBChen } and { LTChai }} , journal={{Management and Science Engineering}} 4 , year={2010} } @incollection{b15, , title={{Environmental Information versus environment attitudes}} , author={{ MCohen }} , journal={{Journal of Environmental Education}} , year={1973} } @incollection{b16, , title={{Green Marketing Strategies: An Examination Of Stakeholder And The Opportunities They Present}} , author={{ JSCronin }} , journal={{Journal of Acadmey of Marketing Science}} , year={2011} } @book{b17, , title={{Effect Of Green Marketing On Consumer Purchasing Behavior}} , author={{ NDelafrooz }} , year={2014} , publisher={Qscience Connect} } @incollection{b18, , title={{Can socio-demographics still play a role in profiling green consumers. 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