@incollection{,
	
					
					
					F6E62B17C8127815B08DFCACDCE38940
				,
	author={{E.Thangasamy} and {Dr. GautamPatikar} and {NAGALAND UNIVERSITY, LUMAMI - 798 627, INDIA}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1453741
}

@incollection{b0,
	
	
		,
	title={{A woman's place: An Analysis of the Roles portrayed by women in Magazine Advertisements}}
		,
	author={{
			AliceECourtney
		} and {
			WSarah
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			8
			1
			
			,
	year={1971. Feb.1971}
		
	

}

@incollection{b1,
	
	
		,
	title={{Dimensions of Marital Roles in Consumer Decision Making}}
		,
	author={{
			HarryDavis
		} and {
			L
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			VII
			2
			
			,
	year={1970. May 1970}
		
	

}

@incollection{b2,
	
	
		,
	title={{Feminine Role and Family Purchasing Decisions}}
		,
	author={{
			CJames
		}}
	
	
		,
	journal={{International Journal of Management and Social Sciences Research}}
		
			1
			3
			
			,
	year={2012. December, 2012}
		
	

}

@book{b3,
	
	
		,
	title={{A comparison of Housewife Decision making in Two Social Classes}}
		,
	author={{
			JosephNFry
		} and {
			HFredrick
		} and {
			Siller
		}}
		
		
		
			,
	year={1970. Aug.1970}
			VII
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Consumer Decision making and Self-confidence}}
		,
	author={{
			AJeffrey
		} and {
			Barach
		}}
		
	
	
		,
	journal={{Indian Journal of Marketing}}
		
			2
			3
			18
			,
	year={Sept.1971}
		
	

}