@incollection{,
	
					
					
					2B57F081FF252DFC169C6E0B82AA7E22
				,
	author={{Jorge Enrique GarcsCano} and {Varias}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1452335
}

@book{b0,
	
	
		,
	title={{AMA Definition of Marketing}}
		
		
	

}

@incollection{b1,
	
	
		,
	title={{Marketing as an Organized Behavioral System of Exchange}}
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	author={{
			RPBagozzi
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		,
	journal={{Journal of Marketing}}
		
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	year={1974}
		
	

}

@incollection{b2,
	
	
		,
	title={{Marketing as Exchange}}
		,
	author={{
			RPBagozzi
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		,
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			39
			
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	year={1975A}
		
	

}

@incollection{b3,
	
	
		,
	title={{Social Exchange in Marketing}}
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	author={{
			RPBagozzi
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		,
	journal={{Journal of the Academy of Marketing Science}}
		
			3
			
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	year={1975B}
		
	

}

@incollection{b4,
	
	
		,
	title={{Is All Social Exchange In Marketing? A Reply}}
		,
	author={{
			RPBagozzi
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		,
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			5
			
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	year={1977}
		
	

}

@incollection{b5,
	
	
		,
	title={{Marketing as Exchange: A Theory of Transactions in the Marketplace}}
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	author={{
			RPBagozzi
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		,
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			21
			
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	year={1978}
		
	

}

@incollection{b6,
	
	
		,
	title={{Toward A Formal Theory of Marketing Exchanges}}
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	author={{
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		,
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				,
	editor={
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	year={1979}
			
		
	

}

@incollection{b7,
	
	
		,
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	author={{
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		,
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	year={1986}
		
	

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@incollection{b8,
	
	
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@incollection{b9,
	
	
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@book{b10,
	
	
		,
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	year={2000}
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	publisher={The Free Press}
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	year={1990}
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	publisher={The Free Press}
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	address={New York}
		
	

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@incollection{b12,
	
	
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	author={{
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@incollection{b13,
	
	
		,
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@incollection{b14,
	
	
		,
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@incollection{b15,
	
	
		,
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@book{b16,
	
	
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	year={1996}
		
		
			University of Pennsylvania
		
	

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@book{b17,
	
	
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	year={1999}
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	publisher={The Free Press}
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	address={New York}
		
	

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	author={{
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@book{b19,
	
	
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	author={{
			GSDay
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	year={2000B}
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	address={Bogotá; Norma}
		
	

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@book{b20,
	
	
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	year={2002}
			
		
	
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	note={Report Summary}

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@incollection{b21,
	
	
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@incollection{b22,
	
	
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@incollection{b23,
	
	
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	address={Nueva York}
		
	

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	year={1992}
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			Universidad Nacional de Colombia
		
	

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@incollection{b26,
	
	
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	title={{El Papel de la Investigación de Mercados}}
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	author={{
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	year={1993. 1993}
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	note={Junio de}

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@book{b27,
	
	
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	year={1994-1995}
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	address={Bogotá}
		
		
			Universidad Konrad Lorenz
		
	

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	title={{El Marketing: un paradigma balbuceando, en un capitalismo mutando?.Expo-academia}}
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	author={{
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	editor={
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	year={2003, 2005, 2006. oct. 14 de 2003. 2005. 2006}
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	note={Politécnico Gran-colombiano}

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	title={{Barranquilla-Colombia: INPSICON. Accesible por Internet en: www.inpsicon.com/elconsumidor/archivos/Maryres. pdf. Publicado por Revista Vox Populi}}
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	author={{
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	year={Oct.10-12 de 2007. Octubre, 2009}
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			Universidad Santiago de Cali ; Universidad San Martín
		
	

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@book{b31,
	
	
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	title={{Reflexiones sobre el marketing y la ciencia. Ponencia, 1er. Congreso de Psicología del Consumidor, octubre 10-11 de}}
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	address={Barranquilla-Colombia}
		
		
			U. del Norte
		
	

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	title={{Desarrollo de un modelo de medición de la orientación al mercado con real foco en el consumidor, y pilotaje en el sector asegurador colombiano. Posgrado Psicología del Consumidor Konrad Lorenz, Tesis Laureada elaborada para la obtención del Título de Magister en Psicología del Consumidor, diciembre de}}
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	year={2010. 2010}
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	author={{
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	year={2012B}
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	address={La Habana-Cuba}
		
		
			Ministerio de Educación Superior
		
	

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	title={{En equilibrio no hay crisis: crítica a los supuestos neoclásicos}}
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	author={{
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		,
	journal={{Revista Finanzas y Política Económica}}
		
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	author={{
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	title={{Dirección de Marketing: fundamentos y software de aplicaciones}}
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@incollection{b37,
	
	
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	title={{Innovative Marketing Strategies and Organization Structures for Services Firms}}
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	author={{
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	year={1983. 1991}
			
		
	

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@incollection{b38,
	
	
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	author={{
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@book{b39,
	
	
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@incollection{b42,
	
	
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	note={Research Report}

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	author={{
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@book{b45,
	
	
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	year={1991}
		
	

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@incollection{b46,
	
	
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	title={{}}
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@incollection{b47,
	
	
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@incollection{b48,
	
	
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	year={1977}
			
		
		
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@incollection{b49,
	
	
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	title={{A General Paradigm of Marketing}}
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@incollection{b50,
	
	
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	address={Homewood-Illinois}
		
	

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	year={1991}
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	address={Cincinnati}
		
	

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@incollection{b53,
	
	
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	title={{El Marketing según Kotler}}
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	year={2001}
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	title={{Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know}}
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	year={2003}
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	publisher={John Wiley & Sons, Inc}
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	title={{Preguntas más frecuentes sobre marketing}}
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	year={2005}
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	publisher={Granica}
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	author={{
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	year={2002}
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	address={Barcelona}
		
	

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	year={1867. 2000}
		
	
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	note={El Capital. Crítica de la Economía Política Clásica. México: Fondo de Cultura Económica}

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@incollection{b67,
	
	
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	title={{The Volume III, on the global process of the capitalist production, it was writer in 1884, corrected and published by F. Engels in 1894. And the Volume IV, on the history of the theories of the appreciation, it was written between January of 1862 and July of 1863, manuscripts that would never pass to the preparation stage and they would be picked up at last, organized and published separated as a work}}
	
	
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@book{b68,
	
	
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	title={{Estrategia Competitiva. Técnicas para el Análisis de los Sectores Industriales y de la Competencia}}
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	year={1982}
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	publisher={Madrid: CECSA}
		
	

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	year={1990}
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	publisher={Madrid: CECSA}
		
	

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		}}
		
	
	
		,
	booktitle={{1ª. versión en inglés publicada en}}
		
			,
	year={1990. 1980}
			,
	publisher={McGraw-Hill}
		
	

}

@book{b73,
	
	
		,
	title={{Ensayos de economía poskeynesiana. México: F}}
		,
	author={{
			JRobinson
		}}
		
			,
	year={1959}
			,
	publisher={de Cultura Económica}
		
	

}

@book{b74,
	
	
		,
	title={{La Teoría L: Manual de Antigerencia}}
		,
	author={{
			JPSallenave
		}}
		
			,
	year={1995}
			3
			,
	address={Bogotá; Mundo}
		
	

}

@book{b75,
	
	
		,
	author={{
			WJStanton
		}}
		,
	title={{Fundamentals of Marketing}}
				USA
		
			,
	publisher={McGraw-Hill}
			,
	year={1964}
		
	

}

@incollection{b76,
	
	
		,
	title={{Top Management's Concerns About Marketing Issues for the 1980's}}
		,
	author={{
			FEWebsterJr
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			45
			
			,
	year={1981}
		
	

}

@incollection{b77,
	
	
		,
	title={{The Rediscovery of the Marketing Concept}}
		,
	author={{
			FEWebsterJr
		}}
	
	
		,
	journal={{Business Horizons}}
		
			31
			
			,
	year={1988}
		
	

}

@incollection{b78,
	
	
		,
	title={{The Changing Role of Marketing in the Corporation}}
		,
	author={{
			FEWebsterJr
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			56
			
			,
	year={1992}
		
	

}

@book{b79,
	
	
		,
	title={{Market-Driven Management: Using the new marketing concept to create a customer-oriented company}}
		,
	author={{
			FEWebsterJr
		}}
		
			,
	year={1994}
			,
	publisher={John Wiley & Sons, Inc}
			,
	address={New York}
		
	

}