@incollection{,
	
					
					
					E3FDFB07BD2D9A8D4BEEC108FB9345B3
				,
	author={{Mba FokwaArsAne} and {Kayou TayouClmenc} and {Ndeumen AngAleChislaine} and {University of Dschang}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}147720
}

@book{b0,
	
	
		,
	title={{Consumer behaviora srisktaking}}
		,
	author={{
			RABauer
		}}
		,
	editor={R.S. Hancock Ed}
		
			,
	year={1960}
		
	

}

@book{b1,
	
	
		,
	title={{«Vers une meilleure compréhension de la relation entre l'intangibilité des services et le risque perçu: impact de la connaissanceetdeetde l'utilisation}}
		,
	author={{
			FBielen
		} and {
			CSempels
		}}
		
		
			,
	year={2006}
			
		
	
	,
	note={Revue française du marketingn : 206, 1/5}

}

@incollection{b2,
	
	
		,
	author={{
			PHBloch
		} and {
			RFBush
		} and {
			LCampbell
		}}
		
		
	
	
		,
	booktitle={{Consumer Accomplices inproduct counterfeiting}}
				
			,
	year={1993}
			10
			
		
	

}

@incollection{b3,
	
	
		,
	title={{Exploring consumer' sevaluation sofcounterfeits: theroleof country of originan dethnocentrism}}
		,
	author={{
			GChakraborthy
		} and {
			ATAllred
		} and {
			Bristolt
		}}
		
		
	
	
		,
	journal={{Advancesin Consumer Research}}
		
			23
			
			,
	year={1996. 1996}
		
	

}

@incollection{b4,
	
	
		,
	title={{«Intention de poursuivre la contrefaçon: Rôle de l'attitude légal et les trai ts déterminants du produit}}
		,
	author={{
			VCordell
		} and {
			Wontgdatan
		} and {
			RLKies
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			35
			41
			
			,
	year={1996}
		
	

}

@incollection{b5,
	
	
		,
	title={{«A Procedure for Measuring and Estimating Consumer Preferen cesunder Uncertainty}}
		,
	author={{
			ISCurrim
		} and {
			RK
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			20
			
			,
	year={1983. August}
		
	

}

@incollection{b6,
	
	
		,
	author={{
			D'astousa
		} and {
			Gargouri Ezzedine
		}}
		
	
	
		,
	booktitle={{Consumere valuation sofbran dimitations}}
				
			,
	year={2001}
			35
			
		
	

}

@incollection{b7,
	
	
		,
	title={{A model of perceived risk and intended risk-handling activities}}
		,
	author={{
			GRDowling
		} and {
			RStaelin
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			21
			1
			
			,
	year={1994}
		
	

}

@incollection{b8,
	
	
		,
	author={{
			HGGrasmick
		} and {
			GJBryjak
		}}
		
	
	
		,
	booktitle={{Social forces}}
				
			,
	publisher={American Marketing Association}
			,
	year={1986. June. March}
			64
			
		
	

}

@incollection{b9,
	
	
		,
	title={{Thee thi cs of counter feiting in the fashion industry: quality, credence and profitissues}}
		,
	author={{
			BHilton
		} and {
			CJChoi
		} and {
			Chens
		}}
		
		
	
	
		,
	booktitle={{The component sofperceivedrisk}}
				,
	editor={
			MVenkatesan
		}
		Chicago
		
			,
	year={2004. 1972}
			55
			
		
	
	,
	note={Journal of Business Ethics}

}

@book{b10,
	
	
		,
	author={{
			FHKnight
		}}
		,
	title={{Risk, Uncertainty, and Profit}}
				
			,
	publisher={Chicago University Press}
			,
	year={1921}
		
	

}

@incollection{b11,
	
	
		,
	title={{«A la recherché des origines du risqué perçu à l'égard de l'achat d'un produit», les troisièmes journées normandes de la consommation}}
		,
	author={{
			SMallet
		}}
	
	
		,
	journal={{colloque société et consommation}}
		
			,
	year={2004}
		
	
	,
	note={11 et 12 Mars}

}

@book{b12,
	
	
		,
	author={{
			JO' Shaughenessy
		}}
		,
	title={{Why people Buy}}
				
			,
	publisher={Oxford University Press}
			,
	year={1987}
		
	

}

@book{b13,
	
	
		,
	title={{The effectof demographic factor sonattitude stoward software piracy}}
		,
	author={{
			LSolomons
		} and {
			JABrien
		} and {
			RDejoie
		} and {
			GFowler
		} and {
			DParadice
		}}
		
		
		
		
		
			,
	year={1991}
		
	

}

@incollection{b14,
	
	
		,
	title={{Consumerran kingperceive drisk: conceptuali sationan dmodels}}
		,
	author={{
			Roselieust
		}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			35
			1
			
			,
	year={1971}
		
	

}

@book{b15,
	
	
		,
	author={{
			PVolle
		}}
		,
	title={{Leconcept derisqueperçuenpsy chologiedu consommateur: antécédents etstatutthéorique» Recher cheet Applicationsen Marketing}}
				
			,
	year={1995}
			10
			11995
		
	

}

@book{b16,
	
	
		,
	title={{Ethicali ssueson information Systems}}
		
			,
	address={Boyd & Fraser, Boston}
		
	

}

@incollection{b17,
	
	
		,
	author={{
			CHWee
		} and {
			.-JTans
		} and {
			.-HCheokk
		}}
		
		
	
	
		,
	booktitle={{Les déterminants des faux prix dans l'intention de poursuivre les produits contrefaits}}
				
			,
	year={1995}
			12
			
		
	

}

@incollection{b18,
	
	
		,
	title={{« The Risk Construct, Risk-Taking Behavior}}
		,
	author={{
			JFYates
		} and {
			ERStone
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			
			,
	year={1992}
		
	

}