@incollection{,
	
					
					
					40CA936D121888F9E086EF5036A4E9C3
				,
	author={{Edar S.Anana} and {Edar S.Anana} and {Universidade Federal de Pelotas}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1422734
}

@book{b0,
	
	
		,
	title={{}}
		,
	author={{
			David&Aaker
		} and {
			ErichJoachimsthaler
		} and {
			Brand Leadership
		} and {
			Brandweek
		}}
		
		
		
		
			,
	year={Feb 21. 2000}
			41
			
		
	

}

@incollection{b1,
	
	
		,
	title={{The Value of Brand Equity}}
		,
	author={{
			DavidAaker
		}}
	
	
		,
	journal={{The Journal of Business Strategy}}
		
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			4
			,
	year={Jul/Aug 1992}
		
	
	,
	note={pg. 27, 6 pgs}

}

@incollection{b2,
	
	
		,
	title={{Examining the relationship between brand emotion and brand extension among supporters of professional football clubs}}
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	author={{
			JenniferLAaker
		} and {
			Abosag
		} and {
			;Ibrahim
		} and {
			Roper
		} and {
			&Stuart
		} and {
			DanielHind
		}}
		
		
		
		
		
	
	
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	journal={{Journal of Marketing Research}}
		
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			3
			
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	year={1997. 2012}
		
	
	,
	note={European Journal of Marketing}

}

@book{b3,
	
	
		,
	title={{Brand Image and Fan Loyalty in X}}
		,
	author={{
			HansH ;Bauer
		} and {
			NicolaE &Sauer
		} and {
			StefanieExler
		}}
		
		
		
	

}

@incollection{b4,
	
	
		,
	title={{Developing and Communicating the Sports Brand}}
		,
	author={{
			AnneHergert
		} and {
			DanielDa Silva Añaña For Their Comments
		} and {
			;Fortunato
		} and {
			JohnAPete Rozelle
		}}
		
		
		
	
	
		,
	journal={{International Journal of Sport Communication}}
		
			18
			
			,
	year={2008}
		
	
	,
	note={Aknowledgements Authors are grateful to}

}

@incollection{b5,
	
	
		,
	title={{Loyalty -attitude, behavior, and good science: A third take on the Neal-Brandt debate}}
		,
	author={{
			DougGrisaffe
		}}
	
	
		,
	journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour}}
		
			14
			
			,
	year={2001}
		
	

}

@incollection{b6,
	
	
		,
	title={{How consumers consume: A typology of consumption practices}}
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	author={{
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	journal={{Journal of Consumer Research}}
		
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}

@incollection{b7,
	
	
		,
	title={{An integrative framework linking brand associations and brand loyalty in professional sports}}
		,
	author={{
			Kaynak
		} and {
			;Erdener
		} and {
			GulberkSalman
		} and {
			&Gultekin
		} and {
			EkremTatoglu
		}}
		
		
		
		
	
	
		,
	journal={{Brand Management}}
		
			15
			5
			
			,
	year={May 2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{Building custumer-basead brand equity}}
		,
	author={{
			KevinKeller
		} and {
			Lane
		}}
		
	
	
		,
	journal={{Marketing Management}}
		
			10
			2
			
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	year={Jul/Aug 2001}
		
	

}

@book{b9,
	
	
		,
	title={{Principle and practice of structural equation modeling}}
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	author={{
			RBKline
		}}
		
			,
	year={2011}
			,
	publisher={The Guilford Press}
			,
	address={New York}
		
	

}

@incollection{b10,
	
	
		,
	title={{One brand perception? Or many? The heterogeneity of intrabrand knowledge}}
		,
	author={{
			Oliver&Koll
		} and {
			SylviaWallpach
		} and {
			Von
		}}
		
		
	
	
		,
	journal={{Journal of Product e Brand Management}}
		
			18
			5
			338
			,
	year={2009}
		
	

}

@book{b11,
	
	
		,
	title={{Marketing Esportivo. Rio de Janeiro: Sprint}}
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	author={{
			ErnaniContursi
		} and {
			Bevilaqua
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			,
	year={1996}
		
	
	,
	note={in Portuguese}

}

@incollection{b12,
	
	
		,
	title={{Brand Strategy in Professional Sports: The Case of French Soccer Teams}}
		,
	author={{
			Couvelaere
		} and {
			&Vicent
		} and {
			AndréRichelieu
		}}
		
		
	
	
		,
	journal={{European Sport Management Quarterly}}
		
			5
			1
			
			,
	year={March 2005}
		
	

}

@incollection{b13,
	
	
		,
	title={{A Two-Dimensional Concept of Brand Loyalty}}
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	author={{
			GSDay
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			9
			
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	year={1969}
		
	

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@incollection{b14,
	
	
		,
	title={{Customer loyalty: toward and integrated conceptual framework}}
		,
	author={{
			ADick
		} and {
			KBasu´s
		}}
		
	
	
		,
	journal={{Journal of Marketing Science}}
		
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			2
			
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	year={1994}
		
	

}

@incollection{b15,
	
	
		,
	title={{Consumer Loyalty: Singular, Additive or Interactive?}}
		,
	author={{
			Robert;East
		} and {
			Gendall
		} and {
			;Philip
		} and {
			Hammond
		} and {
			&Kathy
		} and {
			WendyLomax
		}}
		
		
		
		
		
	
	
		,
	journal={{Australasian Marketing Journal}}
		
			13
			13
			
			,
	year={2005}
		
	

}

@incollection{b16,
	
	
		,
	title={{Communicating a winning image}}
		,
	author={{
			JamesPoonFatt
		} and {
			Teng
		}}
		
	
	
		,
	journal={{Industrial and Commercial Training}}
		
			29
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			,
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}

@book{b17,
	
	
		,
	title={{The service brand and the servicedominant logic: missing fundamental premise or the need for stronger theory? Marketing Theory}}
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	author={{
			RoderickJ ;Brodie
		} and {
			MarkS &Glynn
		} and {
			VictoriaLittle
		}}
		
		
		
			,
	year={2006}
			6
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Consumer Fanaticism: A Fresh Perspective On The Concept Of Loyalty}}
		,
	author={{
			Emily;Chung
		} and {
			Farrelly
		} and {
			;Francis
		} and {
			Beverland
		} and {
			&Michael
		} and {
			PascaleQuester
		} and {
			Exploring
		}}
		
		
		
		
		
		
	
	
		,
	booktitle={{Conference: Consumer Behaviour}}
				
			,
	year={2005}
		
	

}

@incollection{b19,
	
	
		,
	title={{Consumidores Satisfeitos, e Então? Analisando a Satisfação como Antecedente da Lealdade. RAC -Revista de Administração Conte}}
		,
	author={{
			JulianoLarán
		} and {
			&Aita
		} and {
			FrancineEspinoza
		} and {
			SilvaDa
		}}
		
		
		
	
	
		,
	journal={{Journal of Product e Brand Management}}
		
			6
			6
			
			,
	year={1997}
		
	

}

@book{b20,
	
	
		,
	title={{Programas de Fidelidade, Satisfação, Qualidade no Relacionamento e Lealdade entre clientes e supermercados, 30º Encontro da ANPAD}}
		,
	author={{
			PauloHenriquePrado
		} and {
			Muller
		}}
		
		
			,
	year={2006}
			,
	address={Salvador}
		
	
	,
	note={in Portuguese}

}

@incollection{b21,
	
	
		,
	title={{Exploring loyal qualities: assessing survey-based loyalty measures}}
		,
	author={{
			SharynRundle-Thiele
		}}
	
	
		,
	journal={{Journal of Services Marketing}}
		
			19
			7
			
			,
	year={2005}
		
	

}

@incollection{b22,
	
	
		,
	title={{Background of Purchase Intention of Brazilian Soccer Club Fans}}
		,
	author={{
			FernandoO ;Santini
		} and {
			Wagner&LadeiraJr
		} and {
			Araujo
		} and {
			FClécio
		}}
		
		
		
	
	
		,
	booktitle={{Global Journal of Management and Business Research Marketing}}
				
			,
	year={2013}
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}

@book{b23,
	
	
		,
	title={{Affective experience of J. League fans: the relationship between affective experience, team loyalty and intention to attend. Managing Leisure, Num}}
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	author={{
			Misaki&Sumino
		} and {
			MunehikoHarada
		}}
		
		
			,
	year={October 2004}
			
		
	

}

@book{b24,
	
	
		,
	title={{}}
		,
	author={{
			RafaelZunino
		}}
		
		
			Comportamento de Compra de Torcedores de Clubes de Futebol: Um Estudo da Aquisição de Produtos dos Patrocinadores. II EMA -Encontro de Marketing da ANPAD, Rio de Janeiro/
		
	

}

@incollection{b25,
	
	
		,
	title={{Examining the Antecedents of Destination Loyalty in a Forest Setting}}
		,
	author={{
			Joohyun;Lee
		} and {
			AlanR &Graefe
		} and {
			Burns
		} and {
			CRobert
		}}
		
		
		
	
	
		,
	journal={{Leisure Sciences}}
		
			29
			,
	year={2007}
		
	

}

@incollection{b26,
	
	
		,
	title={{Factors Influencing Brand Loyalty In Professional Sports Fans}}
		,
	author={{
			YTLin
		} and {
			CHLin
		}}
		
	
	
		,
	journal={{Global Journal of Business Research}}
		
			2
			1
			,
	year={2008}
		
	

}

@incollection{b27,
	
	
		,
	title={{Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty}}
		,
	author={{
			DFMahony
		} and {
			RMadrigal
		} and {
			DHoward
		}}
		
		
	
	
		,
	journal={{Sport Marketing Quarterly}}
		
			9
			
			,
	year={2000}
		
	

}

@book{b28,
	
	
		,
	title={{Sports marketing}}
		,
	author={{
			MJMorgan
		} and {
			JSummers
		}}
		
		
		
			,
	year={2005}
		
	

}

@incollection{b29,
	
	
		,
	title={{Whence consumer loyalty}}
		,
	author={{
			RichardOliver
		} and {
			L
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		,
	journal={{Journal of Marketing}}
		
			63
			
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	year={1999}
		
	

}

@incollection{b30,
	
	
		,
	title={{A model for consumer devotion: affective commitment with proactive sustaining behaviour}}
		,
	author={{
			RWPimental
		} and {
			KWReynolds
		}}
		
	
	
		,
	journal={{Academy of Marketing Science Review}}
		
			5
			
			,
	year={2004. 2004}
		
	

}

@book{b31,
	
	
		,
	title={{The influence of brand recognition on retail store image. mporânea}}
		,
	author={{
			StephenS &Porter
		} and {
			CindyClaycomb
		}}
		
		,
	editor={Abr., Mai. e}
		
			,
	year={Jun., 2004}
			08
		
	
	,
	note={in Portuguese}

}