@incollection{,
	
					
					
					AC0032581B10A0F29732E85F3D56C683
				,
	author={{MichaelaRobbins} and {Fritz. G.Polite} and {University of Central Florida/Shenandoah University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1411120
}

@book{b0,
	
	
		,
	title={{Managing brand equity Capitalizing on the value of a brand name}}
		,
	author={{
			DAAaker
		}}
		
			,
	year={1991}
			,
	publisher={The Free Press}
			,
	address={New York}
		
	

}

@incollection{b1,
	
	
		,
	title={{Cultivating service brand equity}}
		,
	author={{
			LBerry
		}}
		10.1177/0092070300281012
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			28
			1
			
			,
	year={2000}
		
	

}

@book{b2,
	
	
		,
	title={{Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success}}
		,
	author={{
			LeonardLBerry
		}}
		
			,
	year={1999}
			,
	publisher={Free Press}
			,
	address={New York}
		
	

}

@incollection{b3,
	
	
		,
	title={{Where magic lives: Disney's cultivation, co-creation, and control of America's cultural objects}}
		,
	author={{
			SBrockus
		}}
		
	
	
		,
	journal={{POPULAR COMMUNICATION}}
		
			2
			4
			
			,
	year={2004}
		
	
	,
	note={P&P=AN&K=15175207&S=R&D=ufh&EbscoCont ent=dGJyMMvl7ESep7Y4xNvgOLCmr0uep7VSrq24 SrSWxWXS&ContentCustomer=dGJyMPGotk6uprd RuePfg}

}

@book{b4,
	
	
		,
	title={{The disneyization of society. The Editorial Board of The Sociological Review}}
		,
	author={{
			ABryman
		}}
		10.1111/1467-954X.00161/asset/1467-954X.00161.pdf?v=1&t=hdc6gy19&s=02254b2c53e5a21aadc4644ab75f3a14f91ba0b3
		
		
			,
	year={1999}
			
		
	

}

@incollection{b5,
	
	
		,
	title={{Whole new worlds": Music and the Disney theme park experience}}
		,
	author={{
			CCarson
		}}
		10.1080/1741191042000286220
	
	
		,
	journal={{Ethnomusicology Forum}}
		
			13
			2
			
			,
	year={2004}
		
	

}

@book{b6,
	
	
		,
	title={{The Walt Disney Company}}
		,
	author={{
			CompanyOverview
		}}
		
		
			,
	year={Retrieved Feb. 5. 2013}
		
	

}

@book{b7,
	
	
		,
	title={{The Walt Disney Company}}
		
		
			,
	year={Feb. 5, 2013}
		
	
	,
	note={Disney History}

}

@book{b8,
	
	
		,
	title={{Globalization: Where you Stand depends upon where you sit. Primary Health Care Research and Development}}
		,
	author={{
			GEvans
		}}
		doi:10.1191/ 1463423602pc083ed
		
			,
	year={2002}
			3
			
		
	

}

@incollection{b9,
	
	
		,
	title={{Corporate image and the establishment of euro Disney: Mickey mouse and the French press}}
		,
	author={{
			JForman
		}}
		
	
	
		,
	journal={{Technical Communication Quarterly}}
		
			7
			3
			
			,
	year={1998. T=P&P=AN&K=1152297&S=R&D=ufh&Ebsc oContent=dGJyMMvl7ESep7Y4xNvgOLCmr0uep7V Sr6e4SbKWxWXS&ContentCustomer=dGJyMPGotk 6uprdRuePfgeyx9X3gpwAA}
		
	

}

@incollection{b10,
	
	
		,
	title={{Localizing a global amusement park: Hong Kong Disneyland}}
		,
	author={{
			AFung
		} and {
			MLee
		}}
		
		10.1080/10304310802711973
	
	
		,
	journal={{Continuum: Journal of Media & Cultural Studies}}
		
			23
			2
			
			,
	year={2009}
		
	

}

@book{b11,
	
	
		,
	title={{Globalization: Ancient and modern. The Intercollegiate Review}}
		,
	author={{
			JPHochschild
		}}
		
		
			,
	year={2006. T=P&P=AN&K=19789854&S=R&D=aph&Eb scoContent=dGJyMNHX8kSeqa44y9fwOLCmr0uep 7JSsqe4TbaWxWXS&ContentCustomer=dGJyMPG otk6uprdRuePfgeyx9X3gpwAA}
			
		
	

}

@incollection{b12,
	
	
		,
	title={{Building brand equity through corporate societal marketing}}
		,
	author={{
			SHoeffler
		} and {
			KLKeller
		}}
		
		
	
	
		,
	journal={{Journal of Public Policy & Marketing}}
		
			21
			1
			
			,
	year={2002}
		
	

}

@incollection{b13,
	
	
		,
	title={{Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study}}
		,
	author={{
			MHHsieh
		}}
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			10
			2
			
			,
	year={2002}
		
	

}

@incollection{b14,
	
	
		,
	title={{Branded entertainment: A new advertising techniqueor product placement in disguise?}}
		,
	author={{
			SHudson
		} and {
			DHudson
		}}
		
		10.1362/026725706777978703
	
	
		,
	journal={{Journal of Marketing Management}}
		
			22
			5-6
			
			,
	year={2006}
		
	

}

@incollection{b15,
	
	
		,
	title={{An experimental investigation of valuation change due to commonality in vertical product line extension}}
		,
	author={{
			KKim
		} and {
			DChhajed
		}}
		
		10.1111/1540-
		
	
	
		,
	journal={{The Journal of Product Innovation Management}}
		
			18
			
			,
	year={2001}
		
	

}

@incollection{b16,
	
	
		,
	title={{The nature of athlete leadership}}
		,
	author={{
			TMLoughead
		} and {
			JHardy
		} and {
			MAEys
		}}
		
		
		
	
	
		,
	journal={{Journal of Sport Behavior}}
		
			29
			2
			
			,
	year={2006}
		
	

}

@incollection{b17,
	
	
		,
	title={{Intercollegiate athletics and institutional fundraising: A meta-analysis}}
		,
	author={{
			JMMartinez
		} and {
			JLStinson
		} and {
			MKang
		} and {
			CBJubenville
		}}
		
		
		
		
	
	
		,
	journal={{Sport Marketing Quarterly}}
		
			19
			1
			
			,
	year={2010}
		
	

}

@incollection{b18,
	
	
		,
	title={{Goofy management: Taking the magic to the workplace}}
		,
	author={{
			DMiddaugh
		} and {
			NGrissom
		} and {
			TSatkowski
		}}
		
		
		
	
	
		,
	journal={{MEDSURG Nursing}}
		
			17
			2
			
			,
	year={2008}
		
	

}

@book{b19,
	
	
		,
	author={{
			AParasuraman
		}}
		,
	title={{Marketing Services: Competing Through Quality}}
				New York
		
			,
	publisher={Free Press}
			,
	year={1991}
		
	

}

@incollection{b20,
	
	
		,
	title={{Whistle while you work: The Disney company and the global division of labor}}
		,
	author={{
			JFTracy
		}}
		10.1177/0196859999023004005
	
	
		,
	journal={{Journal of Communication Inquiry}}
		
			23
			4
			
			,
	year={1999}
		
	

}

@incollection{b21,
	
	
		,
	title={{Brands and brand equity: Definition and management}}
		,
	author={{
			LWood
		}}
		10.1108/00251740010379100
		
	
	
		,
	journal={{Management Decision}}
		
			38
			9
			
			,
	year={2000}
		
	

}