@incollection{,
	
					
					
					1AB1AEE657CF6C25DAAB62A32420B382
				,
	author={{SulekhaGhangas} and {National Institute of Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1433343
}

@incollection{b0,
	
	
		,
	title={{To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying emotions and not serious about the work they but they like to spend money and want to attain a status. This Market Conditions}}
		,
	author={{
			SDolnicar
		} and {
			RFreitag
		} and {
			MRandle
		}}
		
		
	
	
		,
	journal={{Australasian Marketing Journal}}
		
			13
			1
			
			,
	year={2005}
		
	

}

@incollection{b1,
	
	
		,
	title={{Strategic Brand Positioning Analysis through Comparison of Cognitive and Conative Perceptions}}
		,
	author={{
			SParikshat
		} and {
			Manhas
		}}
		
	
	
		,
	journal={{Finance and Administrative Science}}
		
			15
			29
			
			,
	year={2010}
		
	
	,
	note={Journal of Economics}

}

@incollection{b2,
	
	
		,
	title={{Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research}}
		,
	author={{
			KEva
		} and {
			AdamantiosFoedermayr
		} and {
			Diamantopoulos
		}}
		
		
	
	
		,
	journal={{Journal of Strategic Management}}
		
			17
			3
			
			,
	year={2008}
		
	

}

@book{b3,
	
	
		,
	author={{
			SuleymanBasak
		} and {
			BenjaminCroitoru
		}}
		
		,
	title={{International Good Market Segmentation and Financial Market Structure}}
				
			,
	year={2002}
		
	

}

@incollection{b4,
	
	
		,
	title={{Market Segmentation in Wine Tourism: A Comparison of Approaches}}
		,
	author={{
			MariaAlebaki
		} and {
			OlgaIakovidou
		}}
		
	
	
		,
	journal={{an International Multidisciplinary Journal of Tourism}}
		
			6
			1
			
			,
	year={2011}
		
	

}

@incollection{b5,
	
	
		,
	title={{Price Based Global Market Segmentation for Services}}
		,
	author={{
			NRuth
		} and {
			MatthewBolton
		} and {
			Myers
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			67
			
			,
	year={2003}
		
	

}

@incollection{b6,
	
	
		,
	title={{Identifying the Purchase Driving Attributes and Market Segments for PCs Using Conjoint and Cluster Analysis}}
		,
	author={{
			SubhashLonial
		} and {
			DennisMenezes
		} and {
			SelimZaim
		}}
		
		
	
	
		,
	journal={{Journal of Economic and Social Research}}
		
			2
			2
			
			,
	year={2000}
		
	

}

@incollection{b7,
	
	
		,
	title={{Market segmentation: strategies for success}}
		,
	author={{
			SallyDibb
		}}
	
	
		,
	journal={{Journal of Marketing Intelligence and Planning}}
		
			16
			7
			
			,
	year={1998}
		
	

}

@incollection{b8,
	
	
		,
	title={{Using cluster analysis for market segmentation -typical misconceptions, established methodological weaknesses and some recommendations for improvement}}
		,
	author={{
			SaraDolnicar
		}}
	
	
		,
	journal={{Australasian Journal of Market Research}}
		
			11
			2
			
			,
	year={2003}
		
	

}

@incollection{b9,
	
	
		,
	title={{Market Segmentation and Competitive Analysis for Supermarket Retailing}}
		,
	author={{
			NMadhav
		} and {
			RalphWSegal
		} and {
			Giacobbe
		}}
		
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			22
			1
			
			,
	year={1994}
		
	

}

@incollection{b10,
	
	
		,
	title={{Introduction to the Special Issue on Market Segmentation}}
		,
	author={{
			MichelWedel
		} and {
			Wagner Kamakura
		}}
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			19
			
			,
	year={2002}
		
	

}

@book{b11,
	
	
		,
	title={{Entrepreneurial groups in Ireland and Wales: A preliminary typology of entrepreneurs using a marketing segmentation approach Journal of Research in Marketing and Entrepreneurship}}
		,
	author={{
			David JohnDowell
		} and {
			ChrisDawson
		}}
		
		
			,
	year={2012. 2012}
			14
			
		
	

}