@incollection{, 95D3A7131EF1CAB025FE5DCF6EADDB95 , author={{Mizoram University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1431521 } @book{b0, , title={{}} , author={{ Adex }} , year={2010. August, 2010} } @book{b1, , title={{Statistical Handbook}} , author={{ StatisticsEconomic } and { Department }} , year={2008. 2008} , address={Aizawl} Government of Mizoram } @incollection{b2, , title={{Indian Market Demographic Report}} , journal={{Indian Market Demographic Report}} , year={2003} National Council of Applied Economics and Research } @book{b3, , title={{Newspaper Marketing in India}} , author={{ JyotiKumar } and { Nvr }} , year={2003} , publisher={Anmol Publications} , address={New Delhi} } @book{b4, , title={{Consumer Behavior towards durables -A comparative study of Urban and Rural}} , author={{ RuchiTrehan }} , year={2009} }