@incollection{,
	
					
					
					289696CC8B0B1985B3DE784C26CBB133
				,
	author={{MohammedAlmossawi} and {University of Bahrain}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1445771
}

@incollection{b0,
	
	
		,
	title={{}}
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	author={{
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	journal={{Katterbach}}
		
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	year={2007. 2012. 2002. 2003. 2005. 2001. 2005}
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	note={LehmKuhl. Bauer et al}

}

@incollection{b1,
	
	
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	journal={{Krishnamorthy}}
		
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	year={2005. 2009. 2004. 2004. 2008. 2012. 2013. 2009. 2012. 2000. 2003. 2003. 2003. 2006}
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	publisher={Siau and Shen}
		
	
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	note={Varshney. Chowdhury et al}

}

@incollection{b2,
	
	
		,
	title={{}}
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	author={{
			Luo
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	journal={{Nasco and Gordon}}
		
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	publisher={Robins}
		
	
	,
	note={Aitken et al}

}

@incollection{b3,
	
	
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			Bahmanzaiari
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		,
	journal={{Pavlou and Stewart}}
		
			,
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}

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}

@incollection{b5,
	
	
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	year={2002. 2000. 2002}
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}

@incollection{b6,
	
	
		,
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	journal={{Dezoysa}}
		
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	year={2001. 2002. 2004. 2002. 2003. 2005. 2003. 2003}
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	publisher={Zhang}
		
	
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}

@incollection{b7,
	
	
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	title={{}}
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			Siau
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@incollection{b9,
	
	
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	title={{Causes of irritation in advertising}}
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@incollection{b11,
	
	
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	title={{Impact of short message advertising (SMS) on purchasing behavior of customer: a case study of Pakistan}}
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	author={{
			MAamir
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}

@book{b12,
	
	
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	title={{Towards understanding the value of a loyal customer: an information-processing perspective. A book published by Marketing Science Institute}}
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@incollection{b13,
	
	
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			5
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}

@incollection{b14,
	
	
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}

@book{b15,
	
	
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}

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	title={{Measuring the impacts of online word-of-mouth on tourists' attitude and intentions to visit Jordan: an empirical study}}
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@book{b19,
	
	
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}

@incollection{b21,
	
	
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@incollection{b22,
	
	
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}

@incollection{b23,
	
	
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	title={{SMS advertising in India: is TAM a robust model for explaining intention?}}
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	author={{
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	journal={{Organisations and Markets in Emerging Economies}}
		
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}

@incollection{b24,
	
	
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	title={{Wireless digital advertising: nature and implications}}
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	journal={{International Journal of Advertising}}
		
			21
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}

@incollection{b25,
	
	
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	title={{Permission-based mobile advertising}}
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	author={{
			PBarwise
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			16
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}

@incollection{b26,
	
	
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}

@incollection{b27,
	
	
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	title={{Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study}}
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	author={{
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}

@incollection{b28,
	
	
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	title={{Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study}}
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	author={{
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}

@incollection{b29,
	
	
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}

@incollection{b30,
	
	
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@incollection{b31,
	
	
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	title={{Cyberspace advertising vs other media: consumer vs mature student attitudes}}
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@book{b32,
	
	
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@incollection{b33,
	
	
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			26
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}

@incollection{b34,
	
	
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	title={{Mobile marketing and generation Y African-American consumers: the issues and opportunities}}
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	author={{
			ECarter
		}}
	
	
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	journal={{International Journal of Mobile Marketing}}
		
			3
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}

@incollection{b35,
	
	
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	title={{Consumer attitude toward mobile advertising in an emerging market: an empirical study}}
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	author={{
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		} and {
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			CWeiteberner
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	journal={{International Journal of Mobile Marketing}}
		
			1
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}

@incollection{b36,
	
	
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	title={{User acceptance of computer technology: a comparison of two theoretical models}}
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@incollection{b37,
	
	
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			43
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}

@incollection{b38,
	
	
		,
	title={{Mobile advertising needs to get personal}}
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}

@incollection{b39,
	
	
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	title={{Graduate changes in repeat customers: adoption behavior toward responses}}
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	author={{
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	journal={{International Journal of Mobile Marketing}}
		
			3
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	year={2008}
		
	

}

@incollection{b40,
	
	
		,
	title={{Going with the flow: predicting online purchase intentions}}
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	author={{
			MKorzaan
		}}
	
	
		,
	journal={{Journal of Computer Information Systems}}
		
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}

@incollection{b41,
	
	
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	title={{Permission marketing: turning strangers into friends and friend into customers?}}
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	author={{
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}

@incollection{b42,
	
	
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	title={{The dual credibility model: the influence of corporate and endorser credibility on attitudes and purchase intensions}}
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	author={{
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			ERonald
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			SNewwell
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	journal={{Journal of Marketing Theory and Practice}}
		
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}

@incollection{b43,
	
	
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	title={{An empirical examination of customer perceptions of mobile advertising}}
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	author={{
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}

@incollection{b44,
	
	
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	title={{Kusse Und Machotests}}
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	journal={{FOCUS}}
		
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}

@incollection{b45,
	
	
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	title={{Factors influencing consumer willingness to accept mobile advertising: a conceptual model}}
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	author={{
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	journal={{International Journal of Mobile Communications}}
		
			3
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	year={2005}
		
	

}

@incollection{b46,
	
	
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	title={{Unwillingness-to-communicate and college students' motives in SMS mobile messaging}}
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	author={{
			LLeung
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	year={2007}
		
	

}

@incollection{b47,
	
	
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	title={{Consumer attitude toward mobile advertising}}
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}

@incollection{b48,
	
	
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	title={{Determinants of consumer perceptions toward mobile advertising -a comparison between Japan and Austria}}
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	author={{
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			NPezderka
		} and {
			PHagirian
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	journal={{Journal of Interactive Marketing}}
		
			26
			
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	year={2011}
		
	

}

@incollection{b49,
	
	
		,
	title={{Determinants of consumer perceptions toward mobile advertising -a comparison between Japan and Austria}}
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	author={{
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			NPezderka
		} and {
			PHaghirian
		}}
		
		
		
	
	
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	journal={{Journal of Interactive Marketing}}
		
			26
			
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	year={2012}
		
	

}

@book{b50,
	
	
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}

@incollection{b51,
	
	
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	title={{Uses and gratifications theory and ecommerce behaviors: a structural equation modeling study}}
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	journal={{Journal of Interactive Advertising}}
		
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}

@incollection{b52,
	
	
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	title={{Mobile phone marketing: challenges and perceived attitudes}}
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@incollection{b53,
	
	
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	title={{An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context}}
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@book{b55,
	
	
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@incollection{b58,
	
	
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	title={{The value of different customer satisfaction and loyalty metrics in predicting business performance}}
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	journal={{Marketing Science}}
		
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}

@incollection{b59,
	
	
		,
	title={{) consumers' intention to opt in to SMS advertising}}
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	author={{
			AMuk
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	journal={{International Journal of Advertising}}
		
			26
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	year={2007}
		
	

}

@incollection{b60,
	
	
		,
	title={{Quality and effectiveness in web-based customer support system}}
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	author={{
			SNagash
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			TRyan
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}

@incollection{b61,
	
	
		,
	title={{Comparing consumer responses to advertising and nonadvertising mobile communications}}
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	author={{
			SNasco
		} and {
			CGordon
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	journal={{Psychology and Marketing}}
		
			25
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}

@incollection{b62,
	
	
		,
	title={{Desperately seeking opt-in: a field report from a student-led mobile marketing initiative?}}
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	author={{
			JNewell
		} and {
			MMeirer
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		,
	journal={{International Journal of Mobile Marketing}}
		
			2
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	year={2007}
		
	

}

@incollection{b63,
	
	
		,
	title={{How mobile advertising works: the role of trust in improving attitudes and recall}}
		,
	author={{
			SOkazaki
		} and {
			AKatsukura
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			MNishiyama
		}}
		
		
	
	
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	journal={{Journal of Advertising Research}}
		
			47
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	year={2007}
		
	

}

@incollection{b64,
	
	
		,
	title={{Predictors of positive and negative word of mouth of university students: strategic implications for institutions of higher education}}
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	author={{
			JPalmer
		} and {
			VEidson
		} and {
			CHaliemun
		} and {
			PWiewel
		}}
		
		
		
	
	
		,
	journal={{International Journal of Business and Social Science}}
		
			2
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	year={2011}
		
	

}

@incollection{b65,
	
	
		,
	title={{Success factors for destination marketing web sites: a qualitative metaanalysis}}
		,
	author={{
			YPark
		} and {
			UGretzel
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		,
	journal={{Journal of Travel Research}}
		
			46
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}

@incollection{b66,
	
	
		,
	title={{Mobile marketing -the Chinese perspective?}}
		,
	author={{
			BPeng
		}}
	
	
		,
	journal={{International Journal of Mobile Marketing}}
		
			1
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	year={2006}
		
	

}

@incollection{b67,
	
	
		,
	title={{Modelling product attitude formation process in online wordof-mouth}}
		,
	author={{
			WPing
		} and {
			SLuping
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			PLuluo
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		,
	journal={{Nankai Business Review International}}
		
			4
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	year={2013}
		
	

}

@incollection{b68,
	
	
		,
	title={{Attitude basis, certainty, and challenge alignment: a case of negative brand publicity}}
		,
	author={{
			CPullig
		} and {
			RNetemeyer
		} and {
			RBiswas
		}}
		
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			34
			4
			
			,
	year={2006}
		
	

}

@incollection{b69,
	
	
		,
	title={{Antecedents of South African high school pupils' acceptance of universities' SMS advertising}}
		,
	author={{
			LRadder
		} and {
			JPietersen
		} and {
			HWang
		} and {
			XHan
		}}
		
		
		
	
	
		,
	journal={{International Business and Economics Research Journal}}
		
			9
			4
			
			,
	year={2010}
		
	

}

@book{b70,
	
	
		,
	title={{Consumer attitudes toward mobile advertising: a study of the Dutch youth}}
		,
	author={{
			KRamnarian
		}}
		
			,
	year={2012}
			,
	address={Jonkoping university. Sweden}
		
	
	,
	note={unpublished Master thesis}

}

@incollection{b71,
	
	
		,
	title={{Attitude towards SMS advertising and derived behavioral intensions, an empirical study in TPB (SEM method)}}
		,
	author={{
			BRanjbarian
		} and {
			MGhribpoor
		} and {
			ALari
		}}
		
		
	
	
		,
	journal={{Journal of American Science}}
		
			8
			7
			
			,
	year={2012}
		
	

}

@incollection{b72,
	
	
		,
	title={{Evolution of mobile location-based sewrvices}}
		,
	author={{
			BRao
		} and {
			LMinakakis
		}}
		
	
	
		,
	journal={{Communications of the ACM}}
		
			46
			12
			
			,
	year={2003}
		
	

}

@incollection{b73,
	
	
		,
	title={{Personalised views of personalisation}}
		,
	author={{
			DRieken
		}}
	
	
		,
	journal={{Communications of the ACM}}
		
			43
			8
			
			,
	year={2000}
		
	

}

@incollection{b74,
	
	
		,
	title={{The marketing of 3G}}
		,
	author={{
			FRobins
		}}
	
	
		,
	journal={{Marketing Intelligence and Planning}}
		
			21
			6
			
			,
	year={2003}
		
	

}

@incollection{b75,
	
	
		,
	title={{An exploratory cross-market study of mobile marketing acceptance?}}
		,
	author={{
			ARohm
		} and {
			FSultan
		}}
		
	
	
		,
	journal={{International Journal of Mobile Marketing}}
		
			1
			1
			
			,
	year={2006}
		
	

}

@book{b76,
	
	
		,
	title={{Can we compare SMS marketing to traditional marketing communications?}}
		,
	author={{
			IRoozan
		} and {
			EJenin
		}}
		
		
		
			,
	year={2008. 2014}
			12
		
	
	,
	note={accessed on May}

}

@incollection{b77,
	
	
		,
	title={{Return on quality (ROQ): making service quality financially accountable}}
		,
	author={{
			RRust
		} and {
			AZohorik
		} and {
			TKeiningham
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			
			,
	year={1995}
		
	

}

@incollection{b78,
	
	
		,
	title={{Diffusion and success factors of mobile marleting}}
		,
	author={{
			AScharl
		} and {
			ADickinger
		} and {
			JMurphy
		}}
		
		
		
	
	
		,
	journal={{February}}
		
			15
			,
	year={2005. 2014}
		
	

}

@incollection{b79,
	
	
		,
	title={{Public attitudes towards advertising: more favorable than you might think}}
		,
	author={{
			SShavitt
		} and {
			PLowrey
		} and {
			JHaefner
		}}
		
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			38
			4
			
			,
	year={1998}
		
	

}

@incollection{b80,
	
	
		,
	title={{Building customer trust in mobile commerce}}
		,
	author={{
			KSiau
		} and {
			ZShen
		}}
		
	
	
		,
	journal={{Communications of the ACM}}
		
			46
			4
			
			,
	year={2003}
		
	

}

@incollection{b81,
	
	
		,
	title={{How word of mouth influence brand equity for automative products in Indonesia}}
		,
	author={{
			SSri
		} and {
			HSiringoringo
		}}
		
	
	
		,
	journal={{Procedia -Social and Behavioral Sciences}}
		
			81
			
			,
	year={2013}
		
	

}

@book{b82,
	
	
		,
	title={{Consumer perspectives on mobile advertising and marketing?}}
		,
	author={{
			CStanding
		} and {
			SBenson
		} and {
			HKarjaluoto
		}}
		
		
		
			,
	year={2005}
		
	
	,
	note={Presented in ANZMAC conference titled: Electronic Marketing}

}

@incollection{b83,
	
	
		,
	title={{From consumer response to activate consumer: measuring the effectiveness of interactive media?}}
		,
	author={{
			DStewart
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			
			,
	year={2002}
		
	

}

@incollection{b84,
	
	
		,
	title={{From consumer response to active consumer: measuring the effectiveness of interactive media}}
		,
	author={{
			TStewart
		} and {
			PPavlou
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			30
			4
			
			,
	year={2002}
		
	

}

@book{b85,
	
	
		,
	title={{Word-of-mouth communication: a motivational analysis}}
		,
	author={{
			DSudraman
		} and {
			SMitra
		} and {
			CWebster
		}}
		
		
		,
	editor={E.J Amoud and L.M. Scott}
		
			,
	year={1998}
		
	

}

@incollection{b86,
	
	
		,
	title={{}}
	
	
		,
	journal={{Advences in Consumer Research}}
		
			25
			
		
	

}

@incollection{b87,
	
	
		,
	title={{Post-purchase communications by consumers}}
		,
	author={{
			JSwan
		} and {
			ROliver
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			65
			
			,
	year={1989}
		
	

}

@incollection{b88,
	
	
		,
	title={{Intuitive and explicit reactions toward new food technologies: attitude strength and familiarity}}
		,
	author={{
			PTenbult
		} and {
			NVries
		} and {
			EDreezens
		} and {
			CMartijn
		}}
		
		
		
	
	
		,
	journal={{British Food Journal}}
		
			110
			6
			
			,
	year={2008}
		
	

}

@incollection{b89,
	
	
		,
	title={{Consumer attitudes toward mobile advertising: an empirical study}}
		,
	author={{
			MTsang
		} and {
			HShu-Chan
		} and {
			LTing-Peng
		}}
		
		
	
	
		,
	journal={{Journal of Electronic Commerce}}
		
			8
			3
			
			,
	year={2004}
		
	

}

@incollection{b90,
	
	
		,
	title={{Online word-of-mouth: characteristics of Yelp.co review?}}
		,
	author={{
			TTucker
		}}
	
	
		,
	journal={{The Elon Journal of Undergraduate Research in Communications}}
		
			2
			1
			
			,
	year={2011}
		
	

}

@incollection{b91,
	
	
		,
	title={{Mobile commerce: framework, applications and networking support}}
		,
	author={{
			UVarshney
		} and {
			RVetter
		}}
		
	
	
		,
	booktitle={{Mobile Networks and Applications}}
		
			7
			
			,
	year={2002}
		
	

}

@incollection{b92,
	
	
		,
	title={{User acceptance of information technology: toward a unified view}}
		,
	author={{
			VVenkatish
		} and {
			MMorris
		} and {
			MDavis
		} and {
			GDavis
		}}
		
		
		
	
	
		,
	booktitle={{Marketing Information Systems Quarterly (MISQ)}}
				
			,
	year={2003}
			27
			
		
	

}

@incollection{b93,
	
	
		,
	title={{The critical role of consumer behavior research in mobile commerce?}}
		,
	author={{
			AVerchopoulos
		} and {
			Pramataris
		} and {
			GDoukidis
		} and {
			GLekakos
		}}
		
		
		
	
	
		,
	journal={{International Journal of Mobile Communications}}
		
			1
			3
			
			,
	year={2003}
		
	

}

@incollection{b94,
	
	
		,
	title={{Tried and tested: the impact of onlone hotel reviews on consumer consideration}}
		,
	author={{
			IVermeulen
		} and {
			DSeegers
		}}
		
	
	
		,
	journal={{Tourism Manage Journal}}
		
			30
			1
			
			,
	year={2009}
		
	

}

@incollection{b95,
	
	
		,
	title={{}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			35
			
		
	
	,
	note={new customer acquisition}

}

@incollection{b96,
	
	
		,
	title={{Understanding and implementing mobile social advertising?}}
		,
	author={{
			JWais
		} and {
			EClemons
		}}
		
	
	
		,
	journal={{International Journal of Mobile Marketing}}
		
			3
			1
			
			,
	year={2008}
		
	

}

@incollection{b97,
	
	
		,
	title={{Attitudes of young consumers towards SMS advertising}}
		,
	author={{
			DWaldt
		} and {
			TRebello
		} and {
			WBrown
		}}
		
		
	
	
		,
	journal={{African Journal of Business Management}}
		
			3
			9
			
			,
	year={2009}
		
	

}

@book{b98,
	
	
		,
	title={{Electronic commerce: the strategic perspective}}
		,
	author={{
			RWatson
		} and {
			PBerthon
		} and {
			LPitt
		} and {
			GZinkhan
		}}
		
		
		
		
			,
	year={2000}
			,
	address={Dryden Fort Worth, TX, USA}
		
	

}

@incollection{b99,
	
	
		,
	title={{The influence of negative information on purchase behavior}}
		,
	author={{
			MWeinberger
		} and {
			ELepkowska
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			16
			
			,
	year={2000}
		
	

}

@incollection{b100,
	
	
		,
	title={{Produc/consumption-based affective responses and post-purchase processes}}
		,
	author={{
			RWestbrook
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			20
			
			,
	year={1987}
		
	

}

@book{b101,
	
	
		,
	author={{
			WWilkie
		}}
		,
	title={{Consumer Behavior}}
				New York, USA
		
			,
	publisher={John Wiley and sons}
			,
	year={1994}
		
	
	,
	note={3rd edition}

}

@incollection{b102,
	
	
		,
	title={{he influence of personalisation in effecting consumer attitudes toward mobile advertising in China}}
		,
	author={{
			DXu
		}}
	
	
		,
	journal={{The Journal of Computer Information Systems}}
		
			47
			2
			
			,
	year={2007}
		
	

}

@incollection{b103,
	
	
		,
	title={{Combining empirical explanation and modeling techniques: a design research approach for personalized mobile advertising applications}}
		,
	author={{
			DXu
		} and {
			SKiao
		} and {
			QLi
		}}
		
		
	
	
		,
	journal={{Decision Support Systems}}
		
			44
			
			,
	year={2008}
		
	

}

@incollection{b104,
	
	
		,
	title={{Personalised advertising recommend mechanism for the mobile user}}
		,
	author={{
			KYan
		} and {
			SWang
		} and {
			CWei
		}}
		
		
	
	
		,
	journal={{Journal of Applied Science}}
		
			4
			1
			
			,
	year={2004}
		
	

}

@incollection{b105,
	
	
		,
	title={{Exploring factors affecting consumer intention to use mobile advertising in Taiwan}}
		,
	author={{
			MYang
		}}
	
	
		,
	journal={{Journal of International Marketing}}
		
			21
			1
			
			,
	year={2007}
		
	

}

@incollection{b106,
	
	
		,
	title={{Sold on mobile marketing: wireless carrier of mobile advertising and how to make it even more so}}
		,
	author={{
			GYaniv
		}}
	
	
		,
	journal={{International Journal of Mobile Marketing}}
		
			3
			2
			
			,
	year={2008}
		
	

}

@incollection{b107,
	
	
		,
	title={{Consumer attitude towards SMS advertising among Jordanian users}}
		,
	author={{
			AZabadi
		} and {
			EElsayed
		}}
		
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			4
			1
			
			,
	year={2012}
		
	

}

@book{b108,
	
	
		,
	title={{Public attitude toward advertising}}
		,
	author={{
			EZanot
		}}
		,
	editor={Hount H.K.}
		
			,
	year={1981}
			,
	publisher={American Academy of Advertising}
			,
	address={Provo, Utta; USA}
		
	
	,
	note={Advertising in a New Age}

}

@incollection{b109,
	
	
		,
	title={{Delivery of personalized and adaptive content to mobile devices: a framework and enabling technology?}}
		,
	author={{
			DZhang
		}}
	
	
		,
	journal={{Communication of the AIS}}
		
			12
			13
			,
	year={2003}
		
	

}

@incollection{b110,
	
	
		,
	title={{The effect of animation on information seeking performance on the world wide web: securing attention or interfering with primary tasks}}
		,
	author={{
			PZhang
		}}
	
	
		,
	journal={{Journal of Association for Information Systems}}
		
			1
			1
			,
	year={2000}
		
	

}