@incollection{,
	
					
					
					4C4CF6F19D7AEFCD12031960DE8ABE5A
				,
	author={{Foong WeiYan} and {Dr. RashadYazdanifard} and {Help College of Arts and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1445155
}

@incollection{b0,
	
	
		,
	title={{National culture and the standardization versus adaptation of knowledge management}}
		,
	author={{
			ZYAng
		} and {
			PMassingham
		}}
		
	
	
		,
	journal={{Journal of Knowledge Management}}
		
			11
			2
			
			,
	year={2007}
		
	

}

@book{b1,
	
	
		,
	author={{
			KBackhaus
		} and {
			JVan Doorn
		}}
		
		,
	title={{Consumer perceptions of advertising standardisation: a cross}}
				
			,
	year={2007}
		
	

}