@incollection{,
	
					
					
					837C155BD2018ED8EFC7BB127B0A9CFD
				,
	author={{Shanon Yap PhuiWei} and {RashadYazdanifard} and {HELP College of Arts and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1444150
}

@incollection{b0,
	
	
		,
	title={{National culture and the standardization versus adaptation of knowledge management}}
		,
	author={{
			ZAng
		} and {
			PMassingham
		}}
		
	
	
		,
	journal={{Journal of Knowledge Management}}
		
			11
			2
			
			,
	year={2007}
		
	

}

@incollection{b1,
	
	
		,
	title={{On Strategic Standardization Management}}
		,
	author={{
			AAtanase
		}}
	
	
		,
	journal={{Economics, Management and Financial Markets}}
		
			4
			4
			
			,
	year={2009}
		
	

}

@incollection{b2,
	
	
		,
	title={{Cultural Adaptation Of Products}}
		,
	author={{
			CMBarbu
		}}
	
	
		,
	journal={{Management & Marketing -Craiova}}
		
			1
			
			,
	year={2011}
		
	

}

@incollection{b3,
	
	
		,
	title={{Marketing mix standardization in multinational corporations: A review of the evidence}}
		,
	author={{
			ABirnik
		} and {
			CBowman
		}}
		
	
	
		,
	journal={{International Journal of Management Reviews}}
		
			9
			4
			
			,
	year={2007}
		
	

}

@incollection{b4,
	
	
		,
	title={{A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies}}
		,
	author={{
			HJCheon
		} and {
			CHCho
		} and {
			JSutherland
		}}
		
		
	
	
		,
	journal={{Journal of International Consumer Marketing}}
		
			19
			4
			
			,
	year={2007}
		
	

}

@incollection{b5,
	
	
		,
	title={{Markets: Is Channel Strategy Different?}}
	
	
		,
	journal={{Journal of Marketing Channels}}
		
			17
			
		
	

}

@incollection{b6,
	
	
		,
	title={{Marketing process adaptation: Antecedent factors and new product performance implications in export markets}}
		,
	author={{
			DAGriffith
		} and {
			HSLee
		} and {
			SYChang
		} and {
			RCalantone
		}}
		
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			31
			3
			
			,
	year={2014}
		
	

}

@incollection{b7,
	
	
		,
	title={{Desert or rain}}
		,
	author={{
			PHartmann
		} and {
			Vanessa Apaolaza-Ibáñez
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			47
			5
			
			,
	year={2013}
		
	

}

@incollection{b8,
	
	
		,
	title={{The role of culture in the determination of a standardized or localized marketing strategy}}
		,
	author={{
			CHHeerden
		} and {
			CBarter
		}}
		
	
	
		,
	journal={{South African Journal of Business Management}}
		
			39
			2
			
			,
	year={2008}
		
	

}

@incollection{b9,
	
	
		,
	title={{Are US companies employing standardization or adaptation strategies in their international markets}}
		,
	author={{
			RHise
		} and {
			Young-Tae
		} and {
			Choi
		}}
		
		
	
	
		,
	journal={{Journal of International Business and Cultural Studies}}
		
			4
			
			,
	year={2011}
		
	

}

@incollection{b10,
	
	
		,
	title={{International strategies of emerging market firms}}
		,
	author={{
			EEIrem
		} and {
			MBodur
		} and {
			CYilmaz
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			44
			9
			
			,
	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{Models of advertising standardisation and adaptation: it's time to move the debate forward}}
		,
	author={{
			EKrolikowska
		} and {
			SKuenzel
		}}
		
	
	
		,
	journal={{The Marketing Review}}
		
			8
			4
			
			,
	year={2008}
		
	

}

@incollection{b12,
	
	
		,
	title={{The STRATADAPT scale}}
		,
	author={{
			FLLuis
		} and {
			José Luís Abrantes
		} and {
			RLCristiana
		}}
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			25
			5
			
			,
	year={2008}
		
	

}

@book{b13,
	
	
		,
	title={{}}
		,
	author={{
			MMonika Alimiene
		} and {
			RKuvykaite
		}}
		
		
			,
	year={2008}
		
	

}

@incollection{b14,
	
	
		,
	title={{Standardization/Adaptation of Marketing Solutions in Companies Operating in Foreign Markets}}
	
	
		,
	journal={{An Integrated Approach. Engineering Economics}}
		
			1
			56
			
		
	

}

@incollection{b15,
	
	
		,
	title={{The influence of intranational cultural heterogeneity on product standardisation and adaptation: A qualitative study}}
		,
	author={{
			KPoulis
		} and {
			EPoulis
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			30
			4
			
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{Market, industry, and company influences on global product standardization}}
		,
	author={{
			TLPowers
		} and {
			JJLoyka
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			24
			6
			
			,
	year={2007}
		
	

}

@incollection{b17,
	
	
		,
	title={{Cultural Adaptation In Cross Broder E-Commerce: A Study Of German Companies}}
		,
	author={{
			RRudolf
		} and {
			RRSinkovics
		} and {
			MYamin
		} and {
			MHossinger
		}}
		
		
		
	
	
		,
	journal={{Journal of Electronic Commerce Research}}
		
			8
			4
			
			,
	year={2007}
		
	

}

@incollection{b18,
	
	
		,
	title={{When Does International Marketing Standardization Matter to Firm Performance?}}
		,
	author={{
			OSchilke
		} and {
			MReimann
		} and {
			JSThomas
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			17
			4
			
			,
	year={2009}
		
	

}

@incollection{b19,
	
	
		,
	title={{International Marketing Standardization: A Meta-Analytic Estimation of Its Antecedents and Consequences}}
		,
	author={{
			QTan
		} and {
			CM PSousa
		} and {
			ABVinícius
		} and {
			D'Lívia
		} and {
			Avila
		} and {
			FCLuis
		} and {
			JEngels
		}}
		
		
		
		
		
		
	
	
		,
	journal={{Management International Review}}
		
			53
			3
			
			,
	year={2013. 2011}
		
	
	,
	note={Brazilian Administration Review}

}

@incollection{b20,
	
	
		,
	title={{The fundamentals of standardizing global marketing strategy}}
		,
	author={{
			NKViswanathan
		} and {
			PRDickson
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			24
			1
			
			,
	year={2007}
		
	

}

@incollection{b21,
	
	
		,
	title={{International marketing adaptation versus standardisation of multinational companies}}
		,
	author={{
			DVrontis
		} and {
			AThrassou
		} and {
			ILamprianou
		}}
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			26
			4
			
			,
	year={2009}
		
	

}

@incollection{b22,
	
	
		,
	title={{Adaptation vs. standardization in international marketing -the country-of-origin effect}}
		,
	author={{
			DVrontis
		} and {
			AThrassou
		}}
		
	
	
		,
	journal={{Scholarly Journals}}
		
			3
			4
			
			,
	year={2007}
		
	

}

@incollection{b23,
	
	
		,
	title={{Positioning of retail stores in central and eastern european accession states}}
		,
	author={{
			DWWhite
		} and {
			KAbsher
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			41
			3
			
			,
	year={2007}
		
	

}

@incollection{b24,
	
	
		,
	title={{The trinity of international strategy: Adaptation, standardization and transformation}}
		,
	author={{
			AYakhlef
		}}
	
	
		,
	journal={{Asian Business & Management}}
		
			9
			1
			
			,
	year={2010}
		
	

}