@incollection{,
	
					
					
					2BCD0D0EDC441A75A3384294F65E6C5A
				,
	author={{Gan FoonYoong} and {RashadYazdanifard} and {Upper Iowa University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1441924
}

@incollection{b0,
	
	
		,
	title={{The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness}}
		,
	author={{
			AAguirre-Rodriguez
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			42
			4
			
			,
	year={2013}
		
	

}

@incollection{b1,
	
	
		,
	title={{Draw, Write, and Tell": An Innovative Research Method with Young Children}}
		,
	author={{
			RJAngell
		}}
	
	
		,
	journal={{JOURNAL OF ADVERTISING RESEARCH}}
		
			
			,
	year={2013}
		
	

}

@incollection{b2,
	
	
		,
	title={{When Three Charms but Four Alarms: Identifying the Optirnai Number of Clairns in Persuasion Settings}}
		,
	author={{
			SBCarlson
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			78
			
			,
	year={2014}
		
	

}

@book{b3,
	
	
		,
	title={{Coca-Cola Friendly Twist}}
		,
	author={{
			Coca-Cola
		}}
		
		
			,
	year={2014. May 19}
		
	

}

@incollection{b4,
	
	
		,
	title={{}}
		,
	author={{
			Coca-Cola GoesGlobal
		}}
	
	
		,
	journal={{A CONTENT ANALYSIS OF COCA-COLA ADVERTISEMENTS FROM SIX COUNTRIES}}
		
			
			,
	year={2011}
		
	
	,
	note={Pro Quest}

}

@incollection{b5,
	
	
		,
	title={{Creativity in Advertising: Eyebrows, Greek Banquets, a Violin and Some Invisible Fish}}
	
	
		,
	booktitle={{Milward Brown}}
				
			
		
	

}

@book{b6,
	
	
		,
	author={{
			DanielleBargh
		} and {
			AR
		}}
		
		,
	title={{PATHS TO PERSUASION WHEN ADVERTISING TO YOUNG CHILDREN. American Academy of Advertising Conference Proceedings}}
				
			
		
	

}

@book{b7,
	
	
		,
	title={{CONSUMER RESPONSE TO VISUAL ASPECTS OF PACKAGING AND PRODUCT}}
		,
	author={{
			XDeng
		}}
		
			,
	year={2009}
		
	

}

@book{b8,
	
	
		,
	title={{Dunhill Cigarette TV Commercial}}
		,
	author={{
			Dunhill
		}}
		
		
			,
	year={2013. July 3. 2013}
		
	

}

@incollection{b9,
	
	
		,
	title={{Receptivity to Tobacco Advertising and Promotions among Young Adolescents as a Predictor of Established Smoking in Young Adulthood}}
		,
	author={{
			ElizabethAGilptn
		} and {
			MM
		}}
		
	
	
		,
	journal={{American Journal of Public Health}}
		
			
			,
	year={2007}
		
	

}

@incollection{b10,
	
	
		,
	title={{Consumer-perceived signals of "creative' versus 'efficient' advertising}}
		,
	author={{
			ErikModig
		} and {
			MD
		}}
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			33
			1
			
			,
	year={2014}
		
	

}

@incollection{b11,
	
	
		,
	title={{Advertiser Risk Taking, Campaign Originality, and Campaign Performance}}
		,
	author={{
			GuangpingWang
		} and {
			WD
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			42
			1
			
			,
	year={2013}
		
	

}

@incollection{b12,
	
	
		,
	title={{Consumer Response to Advertising Appeals: A Gender Based Study}}
		,
	author={{
			PKJain
		}}
	
	
		,
	journal={{Journal of Marketing & Communication}}
		
			9
			3
			
			,
	year={2014}
		
	

}

@book{b13,
	
	
		,
	author={{
			MYKang
		}}
		,
	title={{ADVERTISING DECISIONS: WHICH PRODUCT, WHERE AND WHEN? Pro Quest}}
				
			,
	year={2010}
		
	

}

@incollection{b14,
	
	
		,
	title={{AN EXAMINATION OF THE VISUAL ELEMENT OF SERVICE ADVERTISEMENTS}}
		,
	author={{
			KennethEClow
		} and {
			CT
		}}
		
	
	
		,
	journal={{The Marketing Management Journal}}
		
			15
			1
			
			,
	year={2005}
		
	

}

@book{b15,
	
	
		,
	title={{The Creative Process: The Effects of Domain Specific Knowledge and Creative Thinking Techniques on Creativity}}
		,
	author={{
			AMKilgour
		}}
		
			,
	year={2006}
		
		
			University of Waikato
		
	

}

@book{b16,
	
	
		,
	title={{What is creative to whom and why? Perceptions in advertising agencies}}
		,
	author={{
			SKoslow
		} and {
			SLSasser
		} and {
			EARiordan
		}}
		
		
		
			,
	year={2013}
		
	

}

@book{b17,
	
	
		,
	title={{The Unbelievable Game -Pepsi Max}}
		,
	author={{
			Pepsico
		}}
		
		
			,
	year={2014. June 13}
		
	

}

@book{b18,
	
	
		,
	title={{Prudential -Stickers}}
		
		
			,
	year={2013. January 29}
		
	

}

@book{b19,
	
	
		,
	title={{The Prudential Ribbons Experiment: 60}}
		
		
			,
	year={2014. February 7}
		
	

}

@incollection{b20,
	
	
		,
	title={{AGENCY PRACTITIONER THEORIES OF HOW ADVERTISING WORKS}}
		,
	author={{
			GNReid
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			38
			3
			
			,
	year={2009}
		
	

}

@incollection{b21,
	
	
		,
	title={{Creativity in Advertising When It Works and When It Doesn't}}
		,
	author={{
			WRSaffert
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={2013}
		
	

}

@incollection{b22,
	
	
		,
	title={{Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser}}
		,
	author={{
			MDSara Rosengren
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			42
			4
			
			,
	year={2013}
		
	

}

@incollection{b23,
	
	
		,
	title={{What Is Creative to Whom and Why? Perceptions in Advertising Agencies}}
		,
	author={{
			SLScott Koslow
		}}
	
	
		,
	journal={{JOURNAL OF ADVERTISING RESEARCH}}
		
			
			,
	year={2003}
		
	

}

@book{b24,
	
	
		,
	author={{
			MWStuhlfaut
		}}
		,
	title={{WHAT IS CREATIVE AND WHAT IS NOT: THE INFLUENCE OF SOCIAL NORMS FOR CREATIVITY IN ADVERTISING AGENCIES. Department of Advertising, Public Relations, and Retailing}}
				
			,
	year={2006}
		
	

}

@incollection{b25,
	
	
		,
	title={{Refresh. Create. Inspire: A Rhetorical Analysis of the Mission, Vision and Values Behind The Coca-Cola Company and the Digital Marketing Strategies of the "Open Happiness}}
		,
	author={{
			SESvendsen
		}}
	
	
		,
	journal={{Campaign. ProQuest}}
		
			,
	year={2013}
		
	

}

@book{b26,
	
	
		,
	author={{
			Tony
		}}
		,
	title={{ADVERTISING & MARKETING. Finwick}}
				
			,
	year={2008}
			65
		
	

}

@incollection{b27,
	
	
		,
	title={{Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising}}
		,
	author={{
			MKilgour
		} and {
			SKoslow
		}}
		
	
	
		,
	booktitle={{Academy of Marketing Science}}
				
			,
	year={2009. 2009}
			37
			
		
	

}