@incollection{,
	
					
					
					340B16CDFBF054A6D257C283A66B9A2E
				,
	author={{Tan LiHsuan} and {RashadYazdanifard} and {Help College of Arts and Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}142511
}

@incollection{b0,
	
	
		,
	title={{Effectiveness of online advertisement factors in recalling a product}}
		,
	author={{
			GhasemSAlijani
		} and {
			CLouis
		} and {
			ObyungkwunMancuso
		} and {
			AdnanOmar
		}}
		
		
		
	
	
		,
	journal={{International Journal of Business & Society}}
		
			,
	year={December, 2009}
		
	

}

@incollection{b1,
	
	
		,
	title={{Online advertising effectiveness: A cross-cultural comparison}}
		,
	author={{
			MBrettel
		} and {
			A&spilker-Attig
		}}
		
	
	
		,
	journal={{Journal of Research in Interactive Marketing}}
		
			4
			3
			
			,
	year={February, 2010}
		
	

}

@incollection{b2,
	
	
		,
	title={{Fighting Over Online Sex Ads}}
		,
	author={{
			DavidCarr
		}}
	
	
		,
	journal={{New York Times}}
		
			,
	year={2011. Oct 31}
		
	

}

@book{b3,
	
	
		,
	title={{Online shopping: advantages over the offline alternative}}
		,
	author={{
			JChang
		}}
		
	
	,
	note={Array Development. N.d}

}

@incollection{b4,
	
	
		,
	title={{Business intelligence in blogs: Understanding consumer interations and communities}}
		,
	author={{
			ChauMXu
		} and {
			J
		}}
		
	
	
		,
	journal={{MIS Quarterly}}
		
			,
	year={December 2012}
		
	

}

@incollection{b5,
	
	
		,
	title={{Advertising; sexual content in TV ads}}
		,
	author={{
			PHDougherty
		}}
	
	
		,
	journal={{New York Times}}
		
			,
	year={March, 1984}
		
	

}

@book{b6,
	
	
		,
	author={{
			PDunay
		} and {
			RKrueger
		}}
		
		,
	title={{Facebook marketing for dummies}}
				Hoboken
		
			,
	publisher={John Wiley & Sons, Inc}
			,
	year={2010}
		
	

}

@incollection{b7,
	
	
		,
	title={{Brand advertising as creative publicity}}
		,
	author={{
			AEhrenberg
		} and {
			NBarnard
		} and {
			RKennedy
		} and {
			HBloom
		}}
		
		
		
	
	
		,
	journal={{Journal Of Advertising Research}}
		
			,
	year={July 2002}
		
	

}

@incollection{b8,
	
	
		,
	title={{Strategic flexibility and change: The impact of social networks}}
		,
	author={{
			VFernández-Pérez
		} and {
			MFuentes-Fuentes
		} and {
			A&bojica
		}}
		
		
	
	
		,
	journal={{Journal of Management and Organization}}
		
			18
			1
			
			,
	year={2012}
		
	

}

@book{b9,
	
	
		,
	title={{New measures against sex ads}}
		,
	author={{
			EricGershon
		}}
		
			,
	year={November 2008}
			,
	publisher={Hartford Courant}
		
	

}

@incollection{b10,
	
	
		,
	title={{VIABILITY OF FEE-BASED EMAIL SERVICE FOR RETAIL CUSTOMERS}}
		,
	author={{
			KGhosh
		} and {
			PDhumal
		} and {
			SChawla
		}}
		
		
	
	
		,
	journal={{Journal Of Computer Information Systems}}
		
	
	,
	note={serial online}

}

@book{b11,
	
	
		,
	title={{}}
		,
	author={{
			Fall2011
		}}
		
	

}

@incollection{b12,
	
	
		,
	title={{Crime and gambling; a brief overview of gambling fraud on the internet}}
		,
	author={{
			MGriffiths
		}}
	
	
		,
	journal={{Internet journal of criminology}}
		
			
			,
	year={2010}
		
	

}

@book{b13,
	
	
		,
	title={{Behaviors and Trends in E-Purchasing: Case of Turkey}}
		,
	author={{
			LGün
		} and {
			SAtakan-Duman
		}}
		
		
			,
	year={December 31. 2013}
			,
	publisher={Canadian Social Science}
		
	

}

@book{b14,
	
	
		,
	title={{Online shopping}}
		,
	author={{
			DGutman
		}}
		
			,
	year={September 2013}
			,
	address={Sunday Gazette}
		
	

}

@incollection{b15,
	
	
		,
	title={{Online Sex Ads: Women Or Girls}}
		,
	author={{
			AHamilton
		}}
	
	
		,
	booktitle={{Daily Sentinel}}
				
			,
	year={June 2008}
		
	

}

@incollection{b16,
	
	
		,
	title={{How Effective is Creativity?}}
		,
	author={{
			RHeath
		} and {
			ANairn
		} and {
			PBottomley
		}}
		
		
	
	
		,
	journal={{Journal Of Advertising Research}}
		
			,
	year={December 2009}
		
	

}

@book{b17,
	
	
		,
	author={{
			HitwiseExperian
		}}
		,
	title={{Top 20 sites and engines}}
				
			,
	year={2010}
		
	

}

@incollection{b18,
	
	
		,
	author={{
			NHu
		} and {
			YDong
		} and {
			LLiu
		} and {
			LYao
		}}
		
		
		
	
	
		,
	booktitle={{Not All That Glitters Is Gold: The Effect of Attention and Blogs on Investors' Investing Behaviors}}
				
			,
	year={January 2013}
		
	

}

@incollection{b19,
	
	
		,
	title={{Global imagery in online advertisement}}
		,
	author={{
			GEHynes
		} and {
			MJansan
		}}
		
	
	
		,
	journal={{Business Communication Quarterly}}
		
			,
	year={December, 2007}
		
	

}

@incollection{b20,
	
	
		,
	title={{Mobile social networking applications}}
		,
	author={{
			NJabeur
		} and {
			SZeadally
		} and {
			BSayed
		}}
		
		
	
	
		,
	journal={{Communications of the ACM}}
		
			,
	year={March 2013}
		
	

}

@book{b21,
	
	
		,
	title={{Virtual ads have TV viewers seeing things: Optical illusion}}
		,
	author={{
			HJohn
		}}
		
			,
	year={December, 1999}
		
	
	,
	note={The Globe and Mail}

}

@incollection{b22,
	
	
		,
	title={{Perception and Attitude of University Students Towards Facebook and Twitter}}
		,
	author={{
			KJohnston
		} and {
			MChen
		} and {
			MHauman
		} and {
			Use
		}}
		
		
		
	
	
		,
	journal={{Electronic Journal Of Information Systems Evaluation}}
		
			,
	year={October 2013}
		
	

}

@incollection{b23,
	
	
		,
	title={{Attitudes, Preferences and Profile of Online Buyers in India: Changing Trends}}
		,
	author={{
			RKiran
		} and {
			ASharma
		} and {
			KMittal
		}}
		
		
	
	
		,
	journal={{South Asian Journal Of Management}}
		
			,
	year={July 2008}
		
	

}

@incollection{b24,
	
	
		,
	title={{Toward a Theory of Online Buyer Behavior Using Structural Equation Modeling}}
		,
	author={{
			WLim
		}}
	
	
		,
	journal={{Modern Applied Science}}
		
			,
	year={October 2013}
		
	

}

@incollection{b25,
	
	
		,
	title={{Determinants of Consumer Attitude Towards Social-Networking Sites Advertisement: Testing the Mediating Role of Advertising Value}}
		,
	author={{
			MasoodUl
		} and {
			HSeerat
		} and {
			FAmmara
		} and {
			AJavaria
		} and {
			AAmna
		} and {
			H
		}}
		
		
		
		
		
	
	
		,
	journal={{Middle East Journal Of Scientific Research}}
		
			,
	year={October 15. 2013}
		
	

}

@book{b26,
	
	
		,
	author={{
			PMatikas
		} and {
			DSkusevich
		}}
		
		,
	title={{Color Perception: Physiology, Processes And Analysis}}
				New York
		
			,
	publisher={Nova Science Publisher}
			,
	year={2010}
		
	
	,
	note={e-book}

}

@book{b27,
	
	
		,
	title={{Marketing Essentials}}
		,
	author={{
			CMcdaniel
		} and {
			CWLamb
		} and {
			JHair
		}}
		
		
		
			,
	year={2012}
		
	
	,
	note={7th ed. South-Western Cengage learning}

}

@incollection{b28,
	
	
		,
	title={{The Economics of Online Crime}}
		,
	author={{
			TMoore
		} and {
			RClayton
		} and {
			RAnderson
		}}
		
		
	
	
		,
	journal={{Journal Of Economic Perspectives}}
		
			,
	year={2009}
		
	

}

@incollection{b29,
	
	
		,
	title={{More consumer prefer online shopping}}
		,
	author={{
			BMorris
		}}
	
	
		,
	journal={{The Wall Street Journal}}
		
			,
	year={June, 2013}
		
	

}

@incollection{b30,
	
	
		,
	title={{Efficacy and costeffectiveness of a web-based intervention with mobile phone support to treat depressive symptoms in adults with diabetes mellitus type 1 and type 2: design of a randomized controlled trial}}
		,
	author={{
			SNobis
		} and {
			DLehr
		} and {
			HRiper
		}}
		
		
	
	
		,
	journal={{BMC Psychiatry}}
		
			,
	year={December 2013}
		
	

}

@incollection{b31,
	
	
		,
	title={{Poll: Buyers Increase Online Shopping}}
	
	
		,
	booktitle={{UPI News Track}}
				
			,
	year={November, 2007}
		
	

}

@incollection{b32,
	
	
		,
	title={{Lessons from online practice: new advertising models}}
		,
	author={{
			SDRappaport
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			47
			2
			
			,
	year={2007}
		
	

}

@book{b33,
	
	
		,
	title={{Thanksgiving means traditions-like advertisements}}
		,
	author={{
			DSmith
		}}
		
			,
	year={November, 2013}
			,
	publisher={Charleston Daily Mail}
		
	

}

@incollection{b34,
	
	
		,
	title={{From consumer response to active consumer: measuring the effectiveness of interactive media}}
		,
	author={{
			DWStewart
		} and {
			PAPavlou
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			30
			4
			
			,
	year={2002}
		
	

}

@incollection{b35,
	
	
		,
	title={{Theories of selling}}
		,
	author={{
			EStrong
		}}
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			9
			
			,
	year={1925}
		
	

}

@incollection{b36,
	
	
		,
	title={{Online ads under scrutiny}}
		,
	author={{
			KSummers
		}}
	
	
		,
	journal={{Tampa Bay Times}}
		
			,
	year={May, 2013}
		
	

}

@incollection{b37,
	
	
		,
	title={{Conceptualization and exploration of attitude toward advertising disclosures and its impact on perceptions of manipulative intent}}
		,
	author={{
			VThomas
		} and {
			KFowler
		} and {
			PGrimm
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Affairs}}
		
			,
	year={2013}
		
	

}

@incollection{b38,
	
	
		,
	title={{The "Visual Preference Heuristic": The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload}}
		,
	author={{
			CTownsend
		} and {
			BKahn
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			,
	year={February 2014}
		
	

}

@incollection{b39,
	
	
		,
	title={{Attitudes in the Social Context: The Impact of Social Network Composition on Individual-Level Attitude Strength}}
		,
	author={{
			PVisser
		} and {
			MirabileR
		}}
		
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			,
	year={December 2004}
		
	

}

@book{b40,
	
	
		,
	title={{The Online Romance Scam: A Serious Cybercrime}}
		,
	author={{
			MWhitty
		} and {
			TBuchanan
		}}
		
		
			,
	year={March 2012}
			,
	publisher={Cyberpsychology, Behavior & Social Networking}
		
	

}

@incollection{b41,
	
	
		,
	title={{Impact of Social Network Structure on Content Propagation: A Study using YouTube Data}}
		,
	author={{
			HYoganarasimhan
		}}
	
	
		,
	journal={{Quantitative Marketing and Economics}}
		
			10
			1
			
			,
	year={2012}
		
	

}