@incollection{,
	
					
					
					18C72EA55E82CBF8AE1316761E55BA08
				,
	author={{KenFong} and {RashadYazdanifard} and {Southern New Hampshire University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}14214
}

@incollection{b0,
	
	
		,
	title={{Role of product-related conversations in the diffusion of a new product}}
		,
	author={{
			JAmdt
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	journal={{Journal of Marketing Research}}
		
			
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	year={1967}
		
	

}

@book{b1,
	
	
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	author={{
			Aronson
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	title={{Social psychology}}
				
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	year={2012}
		
	

}

@book{b2,
	
	
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	title={{Societal Innovation for Global Growth. A Type of Marketing in Innovation: Guerrilla Marketing}}
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	author={{
			SArslan
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			FDurlu-Ozkaya
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			,
	year={2012}
			
		
	

}

@book{b3,
	
	
		,
	title={{The Effect of the social structure of Digital Networks on Viral Marketing Performance}}
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	author={{
			Bampo
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			MichealTMauro
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	year={2008}
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Social media in an alternative marketing communication model}}
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	author={{
			CCastronovo
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			LHuang
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	journal={{Journal of Marketing Development and Competitiveness}}
		
			
			,
	year={2012}
		
	

}

@book{b5,
	
	
		,
	title={{Explore Guerrilla Marketing Potentials for Trade Show}}
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	author={{
			JChen
		}}
		
			,
	year={2011}
		
	

}

@incollection{b6,
	
	
		,
	title={{Consumer Trust in Electronic Commerce}}
		,
	author={{
			RConnolly
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			FBannister
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	journal={{World acdemy of Science, Engineering and Technology}}
		
			
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	year={2007}
		
	

}

@incollection{b7,
	
	
		,
	title={{Exploring the value of online product reviews in forecasting sales}}
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	author={{
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			DWalls
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	year={1999}
		
	

}

@incollection{b8,
	
	
		,
	title={{On the motivating of price and online recommendations at the point of online purchase}}
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	author={{
			AFagerstorm
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			GGhinea
		}}
		
	
	
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	journal={{International journal of Information Management}}
		
			
			,
	year={2011}
		
	

}

@incollection{b9,
	
	
		,
	title={{Word of Mouth and Viral Marketing Taking the Temperature of the Hottest Trend in Marketing}}
		,
	author={{
			RFerguson
		}}
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			
			,
	year={2008}
		
	

}

@book{b10,
	
	
		,
	title={{Taking it to the streets: Steps to an effective and ethical guerilla marketing campaign. Tactics}}
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	author={{
			BHHallisy
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			,
	year={2006}
			13
		
	

}

@book{b11,
	
	
		,
	title={{When should you try guerrilla marketing. Bank Marketing}}
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	author={{
			CHatch
		}}
		
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	year={2005}
			
		
	

}

@incollection{b12,
	
	
		,
	title={{New Product Adoption in Social Networks}}
		,
	author={{
			OliverHinz
		} and {
			ChristianSchulze
		}}
		
	
	
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	journal={{Jourbal of Business Research}}
		
			
			,
	year={2013}
		
	

}

@incollection{b13,
	
	
		,
	title={{The effect of word of mouth on sales: Online book reviews}}
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	author={{
			DMayzlin
		} and {
			JAChevalier
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={2006}
		
	

}

@incollection{b14,
	
	
		,
	title={{Measuring the customer experience in online environments: A structural modeling approach}}
		,
	author={{
			ThomasPNovak
		} and {
			LDonna
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			YungHoffman & Yiu-Fai
		}}
		
		
	
	
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	journal={{Marketing Science}}
		
			19
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	year={2000}
		
	

}

@incollection{b15,
	
	
		,
	title={{The influence of goal-directed and experiential activities on online flow experiences}}
		,
	author={{
			ThomasPNovak
		} and {
			LDonna
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			AdamHoffman
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			Duhachek
		}}
		
		
		
	
	
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	journal={{Journal of Consumer Psychology}}
		
			13
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			,
	year={2003}
		
	

}

@book{b16,
	
	
		,
	title={{Guerrilla Marketing Technique Effectiveness: A Quantitative Experiment}}
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	author={{
			AOmar
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			DLindsey
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			KDimitrios
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	year={2009}
		
	

}

@book{b17,
	
	
		,
	title={{Evaluation of website for B2C e-commerce. New Information Perspective}}
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	author={{
			Oppenheim
		}}
		
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	year={2006}
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Viral marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email}}
		,
	author={{
			JosephEPhelps
		} and {
			ReginaLewis
		} and {
			LynneMobilio
		} and {
			DavidPerry & Niranjan Raman
		}}
		
		
		
	
	
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	journal={{Journal of Advertising Research}}
		
			44
			4
			
			,
	year={2004}
		
	

}

@incollection{b19,
	
	
		,
	title={{From subservient chickens to brawny men: a comparison of viral advertising to television advertising}}
		,
	author={{
			Lance&Porter
		} and {
			JGuy
		} and {
			Golan
		}}
		
		
	
	
		,
	journal={{Journal of Interactive Advertising}}
		
			6
			2
			,
	year={2006}
		
	

}

@incollection{b20,
	
	
		,
	title={{The influence of online product recommendations on consumer online choices}}
		,
	author={{
			SSenecal
		} and {
			JNantel
		}}
		
	
	
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	journal={{Journal of Retailing}}
		
			
			,
	year={2004}
		
	

}

@incollection{b21,
	
	
		,
	title={{Flow in computer-mediated communication}}
		,
	author={{
			Linda Klebe & JaneTrevino
		} and {
			Webster
		}}
		
	
	
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	journal={{Communication Research}}
		
			19
			5
			
			,
	year={1992}
		
	

}

@incollection{b22,
	
	
		,
	title={{Is a star worth a thousand words?}}
		,
	author={{
			ATsang
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			GPrendergast
		}}
		
	
	
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	journal={{European Journal of Marketing}}
		
			
			,
	year={2009}
		
	

}

@incollection{b23,
	
	
		,
	title={{Understanding Consumers Attitude Toward Advertising}}
		,
	author={{
			CWang
		} and {
			PZhang
		} and {
			RChoi
		} and {
			MD'eredita
		}}
		
		
		
	
	
		,
	booktitle={{Eighth American Conference on Information System}}
				
			,
	year={2002}
		
	

}

@incollection{b24,
	
	
		,
	title={{Influentials Networks and Public Opinion Formation}}
		,
	author={{
			DJ. & P SWatts
		} and {
			Donnes
		}}
		
	
	
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	journal={{Journal of Consumer Research}}
		
			
			,
	year={2007}
		
	

}

@incollection{b25,
	
	
		,
	title={{Effect of word-of-mouth versus traditional marketing}}
		,
	author={{
			MTrusv
		} and {
			RBucklin
		} and {
			KPauwels
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			
			,
	year={2009}
		
	

}