@incollection{, 93399C8B3C652A647B0A2D6CC476264B , author={{M. NaumanSadiq} and {Federal Urdu University of Art, Sciences and Technology Islamabad (FUUAST),}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1434756 } @incollection{b0, , title={{An Empirical Investigation for Determining of the Relationship Between Personal Financial Risk Tolerance and Demographic Characteristic}} , author={{ AAnbar } and { MEker }} , journal={{Ege Academic Review}} 10 2 , year={2010} } @incollection{b1, , title={{Risk Tolerance of Individual Investors in an Emerging Market}} , author={{ JYAl-Ajmi }} , journal={{International Research Journal of Finance and Economics}} 17 , year={2008} } @book{b2, , title={{Handbook of the Economics of Finance}} , author={{ NBarberis } and { RThaler }} , editor={Constantinides, G.M., Harris, M. and Stulz, R.} , year={2003} , publisher={Elsevier Science BV} , address={Amsterdam} , note={A survey of behavioral finance} } @incollection{b3, , title={{Boys Will be Boys: Gender, Overconfidence, and Common Stock Investment}} , author={{ BMBarber } and { TOdean }} , journal={{Quarterly Journal of Economics}} 116 1 , year={2001} } @incollection{b4, , title={{Examining the psychological traits of passive and active affluent investors}} , author={{ MMBarnewall }} , journal={{The Journal of Financial Planning}} 1 1 , year={1988} } @incollection{b5, , title={{Demographic of Overconfidence}} , author={{ GBhandari } and { RDeaves }} , journal={{The Journal of Behavioral Finance}} 7 1 , year={2006} } @incollection{b6, , title={{A micro econometric analysis of risk aversion and the decision to self-insure}} , author={{ CJCicchetti } and { JADubin }} , journal={{Journal of Political Economy}} 102 , year={1994} } @incollection{b7, , title={{Financial Decision-Making in Markets and Firms: A Behavioral Perspective}} , author={{ WF MDebondt } and { RHThaler }} , journal={{Handbooks in Operations Research and Management Science}} 9 13 , year={2008} } @book{b8, , title={{Assessing Financial Risk Tolerance: Do Demographic, Socioeconomic, And Attitudinal Factors Work?' Family Relations and Human Development /Family Economics and Resource Management Biennial}} , author={{ JEGrable } and { RHLytton }} , year={1999b} } @book{b9, , title={{Demographic Determinants of Financial Risk Tolerance: A South}} , author={{ VGumede }} , year={2009} } @incollection{b10, , title={{Gender differences in investment strategies: An information processing perspective}} , author={{ JFGraham } and { EJStendardiJr } and { JKMyers } and { MJGraham }} , journal={{International Journal of Bank Marketing}} 20 1 , year={2002} } @incollection{b11, , title={{Investor competence, trading Frequency, and home bias}} , author={{ JRGraham } and { CRHarvey } and { HHuang }} , journal={{Management Science}} 55 7 , year={2009} } @book{b12, , title={{Demographic Determinants of Financial Risk Tolerance: A South African Perspective}} , author={{ VGumede }} , year={2009} , address={Pietermaritzburg} University of KwaZulu-Natal , note={Hon. Thesis} } @incollection{b13, , title={{Determinants of household life insurance premium expenditures: An empirical investigation}} , author={{ JDHammond } and { DBHouston } and { ERMelander }} , journal={{The Journal of Risk and Insurance}} 34 , year={1997} } @incollection{b14, , title={{The economic well-being of rural Nevada elders}} , author={{ BGLazzarone }} , booktitle={{Proceedings of the 1996 Conference of the Western Region Home Management Family Economics Educators}} the 1996 Conference of the Western Region Home Management Family Economics Educators , year={1996} } @book{b15, , author={{ WilburLewellen } and { CRonald } and { GaryGLease } and { Schlarbaum }} , title={{Pattern of Investment Strategy and Behavior among Individual Investors, the Journal of Business}} , year={1977} } @book{b16, , title={{Taking risks}} , author={{ KRMaccrimmon } and { DAWehrung }} , year={1986} , publisher={The Free Press} , address={New York} } @incollection{b17, , title={{IFactors Influencing Investment Decision of Generations in IndiaII: An Econometric Study}} , author={{ DashMishra }} , journal={{Asian Journal of Management Research}} , year={2010} } @incollection{b18, , title={{Risk-tolerance and risk aversion}} , author={{ MJRoszkowski } and { GESnelbecker } and { SRLeimberg }} , booktitle={{the tools and techniques of financial planning}} , editor={ SRLeimberg MJSatinsky RTLeclair &R JDoyle Jr } Cincinnati, OH , publisher={National Underwriter} , year={1993} , note={4th ed.} } @incollection{b19, , title={{Investment strategies of FIIs in the Indian equity market}} , author={{ SSehgal } and { NTripathi }} , journal={{The Journal of Business Perspective}} 13 1 , year={2009} } @incollection{b20, , title={{Financial Decision-Making: Are Women Really More Risk-Averse}} , author={{ RSchubert } and { MBrown } and { MGysler } and { HWBrachinger }} , booktitle={{AEAPapers and Proceedings}} , year={1999} 89 } @book{b21, , title={{Financial Risk Tolerance: A South African Perspective', School of Economics & Finance}} , author={{ BStrydom } and { AChristison } and { AGokul }} , year={2009} University of KwaZulu-Natal.Working Paper } @incollection{b22, , title={{Factors related to risk tolerance}} , author={{ JSung } and { SHanna }} , journal={{Financial Counseling and Planning}} 7 , year={1996b} } @book{b23, , author={{ VonNeumann } and { JMorgenstern } and { O }} , title={{Theory of Games and Economic Behaviour}} Princeton, NJ , publisher={Princeton University Press} , year={1944} } @book{b24, , title={{Does Risk Tolerance Decrease with Age? Financial Counseling and Planning}} , author={{ HSWang } and { Hanna }} , year={1997} 8 }