@incollection{,
	
					
					
					0973DB55BF1F8F748A8C12D2BF114543
				,
	author={{Md. ArifulIslam} and {Md. ArifulIslam} and {Khulna University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1432328
}

@incollection{b0,
	
	
		,
	title={{Measuring Brand Equity across products and markets}}
		,
	author={{
			DavidAAaker
		}}
	
	
		,
	journal={{California Management Review}}
		
			38
			
			,
	year={1996}
		
	

}

@book{b1,
	
	
		,
	title={{Building Strong Brands}}
		,
	author={{
			DavidAAaker
		}}
		
			,
	year={1996a}
			,
	publisher={The Free Press}
			,
	address={New York}
		
	

}

@book{b2,
	
	
		,
	author={{
			DavidAAaker
		} and {
			ErichJoachimsthaler
		}}
		
		,
	title={{Brand Leadership}}
				London
		
			,
	publisher={Free Press}
			,
	year={2000}
		
	

}

@book{b3,
	
	
		,
	title={{}}
		,
	author={{
			AllanRRodrigues
		} and {
			Brand Valuation Method
		}}
		
		
		
	

}

@book{b4,
	
	
		,
	title={{Accounting for Brands, London: The LondonBusinessSchool and TheInstitute of Chartered Accountants in England and Wales}}
		,
	author={{
			PBarwise
		} and {
			CHigson
		} and {
			ALikierman
		} and {
			PMarsh
		}}
		
		
		
		
			,
	year={1989}
		
	

}

@book{b5,
	
	
		,
	title={{Brand Asset Management: Driving Profitable Growth through Your Brands}}
		,
	author={{
			ScottMDavis
		}}
		
			,
	year={2002}
			,
	address={San Francisco, Josey Bass}
		
	

}

@book{b6,
	
	
		,
	title={{Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth}}
		,
	author={{
			ScottMDavis
		} and {
			Michael Dunn
		}}
		
		
			,
	year={2002}
			,
	address={San Francisco, Josey Bass}
		
	

}

@book{b7,
	
	
		,
	title={{Investment Valuation: Tools and Techniques for determining the value of any asset}}
		,
	author={{
			ADamodaran
		}}
		
			,
	year={1996}
			,
	publisher={John Wiley & Son}
			,
	address={New York}
		
	

}

@book{b8,
	
	
		,
	title={{Marketing concepts and strategies}}
		,
	author={{
			SDibb
		} and {
			LSimkin
		} and {
			Pride
		} and {
			OFerrell
		}}
		
		
		
		
			,
	year={1997}
			,
	publisher={Houghton Mifflin Company}
			,
	address={Boston}
		
	

}

@incollection{b9,
	
	
		,
	title={{Building Value-Based Branding Strategies}}
		,
	author={{
			PeterDoyle
		}}
	
	
		,
	journal={{Journal of Strategic Marketing}}
		
			9
			
			,
	year={2001a}
		
	

}

@book{b10,
	
	
		,
	title={{Valuing Brands and Brand Equity}}
		,
	author={{
			Geoffery Bick And RussellAbratt
		}}
		
		
	

}

@incollection{b11,
	
	
		,
	title={{Measuring Brand Value with Scanner Data}}
		,
	author={{
			WAKamakura
		} and {
			GJRussell
		}}
		
	
	
		,
	journal={{International Journal of Research in Marketing}}
		
			10
			
			,
	year={1993. March}
		
	

}

@book{b12,
	
	
		,
	title={{Strategic Brand Management}}
		,
	author={{
			Jean-NoëlKapferer
		}}
		
			,
	year={1997}
			,
	address={Great Britain, Kogan Page}
		
	

}

@incollection{b13,
	
	
		,
	title={{Conceptualizing, Measuring and Managing Customer-Based Brand Equity}}
		,
	author={{
			KevinKeller
		} and {
			L
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			57
			
			,
	year={1993. January}
		
	

}

@book{b14,
	
	
		,
	title={{Strategic brand management: building, measuring, and managing brand equity}}
		,
	author={{
			KevinKeller
		} and {
			L
		}}
		
		
			,
	year={1998}
			,
	publisher={Prentice Hall}
			,
	address={New Jersey}
		
	

}

@book{b15,
	
	
		,
	title={{Strategic Brand Management: Building, Measuring, and Managing Brand Equity}}
		,
	author={{
			KevinKeller
		} and {
			L
		}}
		
		
			,
	year={2003a}
			,
	publisher={Prentice Hall}
			,
	address={UpperSaddleRiver}
		
	

}

@incollection{b16,
	
	
		,
	title={{Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies}}
		,
	author={{
			RAKerin
		} and {
			RSethuraman
		}}
		
	
	
		,
	journal={{Journal of Academy of Marketing Science}}
		
			26
			
			,
	year={1998}
		
	

}

@incollection{b17,
	
	
		,
	title={{Branding Consumer Goods: Insights form Theory and Practice}}
		,
	author={{
			Chiranjeev And MrugankKohli
		} and {
			Thakor
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			14
			3
			
			,
	year={1997}
		
	

}

@book{b18,
	
	
		,
	title={{Marketing Management. The Millennium Edition}}
		,
	author={{
			PhilipKotler
		}}
		
			,
	year={2000}
			,
	publisher={Prentice Hall}
			,
	address={UpperSaddleRiver}
		
	

}

@incollection{b19,
	
	
		,
	title={{Measuring Customer Based Brand Equity}}
		,
	author={{
			WalfriedLassar
		} and {
			Banwari
		} and {
			Mittal
		} and {
			Arun
		}}
		
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			12
			4
			
			,
	year={1995}
		
	

}

@incollection{b20,
	
	
		,
	title={{Brand Equity Valuation: A Global Perspective}}
		,
	author={{
			RMotameni
		} and {
			MShahrokhi
		}}
		
	
	
		,
	journal={{Journal of Product Brand Management}}
		
			7
			
			,
	year={1998}
		
	

}

@incollection{b21,
	
	
		,
	title={{Accounting and Marketing Rationale: The Juxtaposition within Brands}}
		,
	author={{
			DOldroyd
		}}
	
	
		,
	journal={{International Marketing Review}}
		
			11
			
			,
	year={1994}
		
	

}

@incollection{b22,
	
	
		,
	title={{Formulating an Accounting Standard for brand in the 'Market for Excuses}}
		,
	author={{
			DOldroyd
		}}
	
	
		,
	journal={{The Journal of Brand Management}}
		
			5
			
			,
	year={1998}
		
	

}

@incollection{b23,
	
	
		,
	title={{And Shrinivasan (V. 1994), "A Survey-Based Method for Measuring and Understanding Brand Equity and its Extendibility}}
		,
	author={{
			CSPark
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			31
			
		
	

}

@book{b24,
	
	
		,
	title={{Brand Valuation}}
		,
	author={{
			RPerrier
		}}
		
			,
	year={1997}
			,
	publisher={Premier Books}
			,
	address={London}
		
	
	,
	note={3rd Ed}

}

@incollection{b25,
	
	
		,
	title={{Branding for banks}}
		,
	author={{
			StephenRoot
		}}
		
	
	
		,
	booktitle={{The History of Branding}}
				
	

}

@incollection{b26,
	
	
		,
	title={{Separating the brand asset from the goodwill asset}}
		,
	author={{
			TTollington
		}}
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			7
			
			,
	year={1998}
		
	

}

@incollection{b27,
	
	
		,
	title={{Brand Orientation: A Mindset for Building Brands into Strategic Resources}}
		,
	author={{
			MatsUrde
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			
			,
	year={1999}
		
	

}

@book{b28,
	
	
		,
	title={{Annual Reports of 28 Sample Banks}}
		
	

}

@book{b29,
	
	
		,
	title={{Measurement of Brand Values of Private Commercial Banks of Bangladesh}}
		
	

}

@book{b30,
	
	
		,
	title={{The Importance of Brand}}
		,
	author={{
			DavidKam
		}}
		
		
	

}