@incollection{, D7BC096AA534917B6C6290E1F796BE53 , author={{GastonMilanesi} and {FernandoTohme} and {Universidad Nacional del Sur}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1426166 } @incollection{b0, , title={{Option Pricing: a Simplified Approach}} , author={{ JCox } and { SRoss } and { MRubinstein }} , journal={{Journal of Financial Economics}} 7 3 , year={1979} } @book{b1, , title={{Investment under Uncertainty}} , author={{ ADixit } and { RPindyck }} , year={1994} , publisher={Princeton University Press} , address={Princeton (NJ} } @incollection{b2, , title={{Performance Implications of Buyer-Supplier Relationship in Industrial Markets: a Transaction Cost Explanation}} , author={{ JHeide } and { RStump }} , journal={{Journal of Business Research}} 32 1 , year={1995} } @incollection{b3, , title={{Prospect theory: an Analysis of Decision Under Risk}} , author={{ DKahneman } and { ATversky }} , journal={{Econometrica}} 47 2 , year={1979} } @incollection{b4, , title={{Vertical Integration, Appropriable Rents and the Competitive Contracting Process}} , author={{ BKlein } and { RCrawford } and { AAlchian }} , journal={{Journal of Law and Economics}} 21 2 , year={1978} } @incollection{b5, , title={{Theory of Rational Option Pricing}} , author={{ RMerton }} , journal={{Bell Journal of Economics and Management Science}} 4 1 141183 , year={1973} } @book{b6, , title={{Real Options Analysis: Tools and Techniques for Valuing Strategic Investment and Decisions}} , author={{ JMun }} , year={2004} , publisher={Wiley} , address={New York} } @book{b7, , title={{A Course in Game Theory}} , author={{ MOsborne } and { ARubinstein }} , year={1994} , publisher={MIT Press} , address={Cambridge (MA} } @book{b8, , title={{Managing Commitments and Flexibility by Real Options}} , author={{ MRese } and { ERoemer }} , year={2004} } @incollection{b9, , title={{}} , journal={{Industrial Marketing Management Issue}} 33 6 } @book{b10, , title={{Behavioralizing Finance}} , author={{ HShefrin }} , year={2010} , publisher={Now Publishers} , address={Hanover (MA} } @book{b11, , author={{ HSmit } and { LTrigeorgis }} , title={{Strategic Investment: Real Options and Games}} Princeton (NJ , publisher={Princeton University Press} , year={2012} } @incollection{b12, , title={{Alternative Approaches for Solving Real Options Problems}} , author={{ JSmith }} , journal={{Decision Analysis}} 2 2 , year={2005} } @book{b13, , title={{Valuing-Managerial Flexibiliy. Midland Corporate Finance}} , author={{ LTrigeorgis } and { SMason }} , year={1987} 5 } @book{b14, , title={{Real Options: Managerial Flexibility and Strategy in Resource Allocations}} , author={{ LTrigeorgis }} , year={1996} , publisher={MIT Press} , address={Cambridge (MA} } @incollection{b15, , title={{Credible Commitments: Using Hostages to Support Exchanges}} , author={{ OWilliamson }} , journal={{American Economics Review}} 73 4 , year={1983} } @book{b16, , title={{The Economics Institutions of Capitalism}} , author={{ OWilliamson }} , year={1985} , publisher={Simon and Schuster} , address={New York} } @book{b17, , title={{Frequently Asked Questions in Quantitative Finance}} , author={{ PWilmott }} , year={2009} , publisher={John Wiley & Sons} , address={Chichester (UK} , note={Second Edition} }