@incollection{,
	
					
					
					B2CF56D992A7E5DCD13E7C2E7E4AACF7
				,
	author={{OrlandoRivero} and {JDT Management Consultants}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1442123
}

@book{b0,
	
	
		,
	title={{Corporate governance and sustainability}}
		,
	author={{
			SBenn
		} and {
			DDunphy
		}}
		
		
			,
	year={2007}
			,
	publisher={Routledge}
			,
	address={London}
		
	

}

@book{b1,
	
	
		,
	title={{Corporate sustainability: Integrating performance and reporting}}
		,
	author={{
			ABrockett
		} and {
			ZRezaee
		}}
		
		
			,
	year={2012}
			,
	publisher={John Wiley & Sons}
			,
	address={Hoboken, NJ}
		
	

}

@book{b2,
	
	
		,
	title={{Organizational change for corporate sustainability: A guide for leaders and change agents of future, understanding organizational change}}
		,
	author={{
			DCDunphy
		} and {
			AGriffiths
		} and {
			SBenn
		}}
		
		
		
			,
	year={2003}
			,
	publisher={Routledge}
			,
	address={London}
		
	

}

@book{b3,
	
	
		,
	title={{Making sustainability work}}
		,
	author={{
			MJEpstein
		}}
		
			,
	year={2008}
			,
	publisher={Berrett-Koehler Publishers, Inc}
			,
	address={San Francisco}
		
	

}

@book{b4,
	
	
		,
	title={{Principles of Marketing}}
		,
	author={{
			PKotler
		} and {
			GaryArmstrong
		}}
		
		
			,
	year={2006}
			,
	publisher={Person Education, Inc}
			,
	address={Upper Saddle River, NJ}
		
	
	,
	note={th ed}

}

@book{b5,
	
	
		,
	title={{Organizational behavior}}
		,
	author={{
			RKreitner
		} and {
			AKinicki
		}}
		
		,
	editor={Boston. McGraw-Hill Irwin}
		
			,
	year={2008}
		
	
	,
	note={th ed.}

}

@incollection{b6,
	
	
		,
	title={{What's the buzz? Embrace sustainability; enhance public relations}}
		,
	author={{
			TPenning
		}}
		
	
	
		,
	journal={{Public Relations Tactics}}
		
			14
			2
			,
	year={2007}
		
	

}

@book{b7,
	
	
		,
	title={{Official Statement on Public Relations}}
		
		
			,
	year={1982. November 6. November 7, 2013}
			,
	publisher={Public Relations Society of America}
		
	

}

@book{b8,
	
	
		,
	title={{}}
		,
	author={{
			WMPrice
		} and {
			OCFerrell
		}}
		
		
			,
	year={2003}
		
	

}

@incollection{b9,
	
	
		,
	title={{}}
		
	
	
		,
	journal={{Boston. Houghton Mifflin Company. Official Statement on Public Relations}}
		
			,
	year={November 7, 2013}
		
	

}

@incollection{b10,
	
	
		,
	title={{Misguided organizational change initiatives and how it promotes a destructive work environment}}
		,
	author={{
			ORivero
		}}
	
	
		,
	journal={{International Journal of Management & Information Systems (IJMIS)}}
		
			17
			3
			
			,
	year={2013}
		
	

}

@book{b11,
	
	
		,
	title={{Management}}
		,
	author={{
			SPRobins
		} and {
			MCoulter
		}}
		
		
			,
	year={2005}
			,
	publisher={Pearson-Prentice Hall}
			,
	address={Saddle Creek, NJ}
		
	
	,
	note={th ed.}

}

@incollection{b12,
	
	
		,
	title={{Learning organizations, the American employee and manager, and the developpmental role of the social sciences}}
		,
	author={{
			JTheodore
		}}
	
	
		,
	journal={{Global Journal of Management and Business Research}}
		
			12
			4
			,
	year={2012}
		
	

}

@book{b13,
	
	
		,
	title={{Kleppner's advertising procedure (11ed)}}
		,
	author={{
			JThomas
		} and {
			RLane
		}}
		
		
			,
	year={1990}
			,
	publisher={Prentice Hall}
			,
	address={Englewood Cliffs, N.J}
		
	

}

@book{b14,
	
	
		,
	title={{Services marketing}}
		,
	author={{
			VAZeithaml
		} and {
			MJBitner
		} and {
			DGremeler
		}}
		
		
		
			,
	year={2009}
			,
	address={New York. McGraw Hill-Irwin}
		
	

}

@book{b15,
	
	
		,
	title={{The Importance of Public Relations in Corporate Sustainability}}
		
	

}