@incollection{,
	
					
					
					A8F27ECA8FED3C50E928CFC7388DEAE1
				,
	author={{Dr. Festus AleruchiNmegbu} and {Dr. Festus AleruchiNmegbu} and {Department of Marketing Faculty of Management University of Port Harcourt}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}141727
}

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	title={{Marketing of Bank Services: Problems and Prospects" The Nigeria Bankers' Magazine}}
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	year={2003}
		
	

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	author={{
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		,
	journal={{Journal of Banking Service}}
		
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	year={2008}
		
	

}

@incollection{b82,
	
	
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	title={{Repositioning Nigerian Banks Turbulent Entry Barriers'}}
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	author={{
			AOlalekan
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	journal={{Journal of Banking Services}}
		
			23
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	year={2010}
		
	

}

@incollection{b83,
	
	
		,
	title={{Assessing the Relationship Between Service Quality and Customer Satisfaction'; Evidence from Nigerian Banking Industry}}
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	author={{
			OOlaleke
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		,
	journal={{Journal of Banking Services Marketing}}
		
			5
			51
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	year={2008}
		
	

}

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	title={{The Impact of Internal Control in the Banking Sector in Nigeria with Wema Bank of Nigeria Plc as a Case Study}}
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	author={{
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	year={2009}
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	address={University of Lagos, Nigeria}
		
	
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@book{b85,
	
	
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	author={{
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	year={1999}
		
	
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	note={Service Quality Metrics: Core Factors}

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@incollection{b86,
	
	
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	author={{
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	journal={{Journal of Banking Services}}
		
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	year={2001}
		
	

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	author={{
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	year={1997}
		
	

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	publisher={Stanford University Press}
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	address={Stanford}
		
	

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	author={{
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	title={{Marketing Holistic -Everything Matters}}
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	author={{
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	year={2008}
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	publisher={Vikhand Blog at Word Press Com}
		
	

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@book{b92,
	
	
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	title={{The Nigerian Banking Industry: What Went Wrong and the Way Forward}}
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	author={{
			LSSanusi
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	year={2010}
		
		
			Lecture delivered at Bayiro University Kano
		
	

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@book{b94,
	
	
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@incollection{b95,
	
	
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	author={{
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	year={1926. 1961}
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	publisher={Compass/Viking Press}
		
	
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	title={{Compressing the Unwieldy Banking System in Nigeria: The Probabilities of Solution Hypothesis I' 1st International Conference on Structural Reforms and Management of Financial Institution in Nigeria, Department of Banking and Finance}}
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	author={{
			RO CSomoye
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	year={2006}
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	address={Nigeria}
		
		
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@book{b98,
	
	
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	author={{
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	year={2007}
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	publisher={Prentice-Hall}
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	address={New Jersey}
		
	

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	author={{
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	year={2007}
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	address={Rand Mcnally Press Chicago, USA}
		
	

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@incollection{b100,
	
	
		,
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	author={{
			KStorbacka
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			CGronroos
		} and {
			MTonglet
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			PSPhillips
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	author={{
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	address={Washington DC, USA}
		
	
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@incollection{b103,
	
	
		,
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@book{b104,
	
	
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	title={{Introduction to Banking Operations: The Changing Nature of Banking Operations, Importance of Customer Relationship Management in Banks, Role of Technology in Banking Operations}}
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	author={{
			JYi
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	year={2003}
		
	

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@book{b105,
	
	
		,
	title={{Services Marketing: Integrating Customer-focus Across the Firm}}
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	author={{
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	year={2009}
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	publisher={McGraw Hill}
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	address={New York}
		
	

}