@incollection{,
	
					
					
					750942F2AD186A0CB1999057D8527CA9
				,
	author={{P. KishoreKumar} and {Dr. ByramAnand} and {Pondicherry University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1311914
}

@book{b0,
	
	
		,
	title={{Re-examining green purchase behavior and the green consumer profile: new evidences}}
		,
	author={{
			GAkehurst
		} and {
			CAfonso
		} and {
			HMGoncalves
		}}
		
		
		
			,
	year={2012}
		
	

}

@incollection{b1,
	
	
		,
	title={{}}
	
	
		,
	journal={{Management Decision}}
		
			50
			5
			
		
	

}

@incollection{b2,
	
	
		,
	title={{Cultivating the Green Consumer}}
		,
	author={{
			SBonini
		} and {
			JOppenheim
		}}
		
	
	
		,
	journal={{Stanford Social Innovation Review}}
		
			
			,
	year={2008}
		
	

}

@incollection{b3,
	
	
		,
	title={{Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation}}
		,
	author={{
			ICheah
		} and {
			IPhau
		}}
		
	
	
		,
	journal={{Marketing Intelligence& Planning}}
		
			29
			5
			
			,
	year={2011}
		
	

}

@incollection{b4,
	
	
		,
	title={{The Drivers of Gren Brand Equity: Green Brand Image, Green Satisfaction and Green Trust}}
		,
	author={{
			Y.-SChen
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			
			,
	year={2010}
		
	

}

@incollection{b5,
	
	
		,
	title={{Green Products and Corporate Strategy: an emperical investigation}}
		,
	author={{
			CD'souza
		} and {
			MTaghian
		} and {
			PLamb
		} and {
			RPeretiatkos
		}}
		
		
		
	
	
		,
	journal={{Society and Business Review}}
		
			1
			2
			
			,
	year={2006}
		
	

}

@incollection{b6,
	
	
		,
	title={{New or recycled products: how much are consumers willing to pay}}
		,
	author={{
			LHEssoussi
		} and {
			JDLinton
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			27
			5
			
			,
	year={2010}
		
	

}

@book{b7,
	
	
		,
	title={{About Us}}
		
		
			,
	year={November 23. 2013}
		
	

}

@incollection{b8,
	
	
		,
	title={{Predicting Consumer Intentions To Purchase Energy-Efficient Products}}
		,
	author={{
			H.-YHa
		} and {
			SJanda
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			29
			7
			
			,
	year={2012}
		
	

}

@book{b9,
	
	
		,
	title={{}}
		,
	author={{
			AndersonHair
		} and {
			Tatham
		} and {
			Black
		}}
		
		
		
			,
	year={1996}
		
	

}

@book{b10,
	
	
		,
	title={{Multivariate Data Analysis}}
				
			,
	publisher={Prentice Hall}
		
	
	,
	note={4 ed.}

}

@book{b11,
	
	
		,
	author={{
			JFHair
		} and {
			WCBlack
		} and {
			BJBabin
		} and {
			REAnderson
		} and {
			RLTatham
		}}
		
		
		
		
		,
	title={{Multivariate Data Analysis}}
				Delhi
		
			,
	publisher={Pearson Education Inc}
			,
	year={2011}
		
	
	,
	note={6 ed.}

}

@book{b12,
	
	
		,
	title={{About Paper}}
		
		
			,
	year={November 23. 2013}
		
	
	,
	note={Indian Paper Manufacturers Association}

}

@incollection{b13,
	
	
		,
	title={{Green consumer behavior: determinants of curtailment and eco-innovation adoption}}
		,
	author={{
			JJasson
		} and {
			AMarell
		} and {
			ANordlund
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			27
			4
			
			,
	year={2010}
		
	

}

@book{b14,
	
	
		,
	title={{About US}}
		,
	author={{
			Khanna
		}}
		
		
			,
	year={November 23. 2013}
		
	

}

@incollection{b15,
	
	
		,
	title={{Exploring consumer attitude and beahvior towards green practices in the lodging industry in India}}
		,
	author={{
			KManaktola
		} and {
			VJauhari
		}}
		
	
	
		,
	journal={{International Journal of Contemporary Hospitality Management}}
		
			19
			5
			
			,
	year={2007}
		
	

}

@incollection{b16,
	
	
		,
	title={{Green Marketing: A Study of Green Marketing on Consumer Behavior in a Period of Recession}}
		,
	author={{
			RMurphy
		} and {
			MGraber
		} and {
			AStewart
		}}
		
		
	
	
		,
	journal={{The Business Review}}
		
			16
			1
			
			,
	year={2010}
		
	

}

@incollection{b17,
	
	
		,
	title={{H5: The demographic characteristics cannot be used to explain purchase intention of consumers about green products. Result: The p values of gender}}
		
	
	
		,
	booktitle={{The National Association of Paper Merchants}}
				
			,
	year={November 23. 2013}
		
	
	,
	note={The beta values of age and occupation are negative see Table 3. Hence H5 is accepted. Therefore demographic variables do not help in understanding the purchase intention of consumers with reference to green products}

}

@incollection{b18,
	
	
		,
	title={{Green Segmentation: an application to the Potuguese consumer market}}
		,
	author={{
			ADPaco
		} and {
			MRaposo
		}}
		
	
	
		,
	journal={{Marketing Intelligence & Planning}}
		
			27
			3
			
			,
	year={2009}
		
	

}

@book{b19,
	
	
		,
	title={{Frequently Asked Questions}}
		,
	author={{
			JPaper
		}}
		
		
			,
	year={November 23. 2013}
		
	

}

@incollection{b20,
	
	
		,
	title={{Understanding proenvironmental behavior: A comparision of sustainable consumers and apathetic consumers}}
		,
	author={{
			JPark
		} and {
			SHa
		}}
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			40
			5
			
			,
	year={2011}
		
	

}

@incollection{b21,
	
	
		,
	title={{Proenvironmental products: marketing influence on purchase decision}}
		,
	author={{
			JPickett-Baker
		} and {
			ROzaki
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			25
			5
			
			,
	year={2008}
		
	

}

@incollection{b22,
	
	
		,
	title={{Investigation of green marketing tools' effect on consumers' purchase behavior}}
		,
	author={{
			ERahbar
		} and {
			AWahid
		}}
		
	
	
		,
	journal={{Business Strategy Series}}
		
			12
			2
			
			,
	year={2011}
		
	

}

@incollection{b23,
	
	
		,
	title={{When is going green good for company image?}}
		,
	author={{
			DRaska
		} and {
			DShaw
		}}
		
	
	
		,
	journal={{Management Research Review}}
		
			35
			3/4
			
			,
	year={2012}
		
	

}

@incollection{b24,
	
	
		,
	title={{How national cultural values affect pro-environmental consumer behavior}}
		,
	author={{
			KSoyez
		}}
	
	
		,
	journal={{International Marketing Review}}
		
			
			,
	year={2012}
		
	

}

@book{b25,
	
	
		,
	title={{Five ways to be green and profitable. The Journal of Sustainable Product Design}}
		,
	author={{
			AStevels
		}}
		
			,
	year={2001}
			
		
	

}

@incollection{b26,
	
	
		,
	title={{Environmental Segmentation Alternatives: a look at green consumer in the new millennium}}
		,
	author={{
			RDStraughan
		} and {
			JARoberts
		}}
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			16
			6
			
			,
	year={1999}
		
	

}

@incollection{b27,
	
	
		,
	title={{A Study on Consumer Behavior for Green Prodcuts from a Lifestyle Perspective}}
		,
	author={{
			W.-LWang
		} and {
			LTung
		}}
		
	
	
		,
	journal={{The Journal of American Academy of Business}}
		
			18
			1
			
			,
	year={2012}
		
	

}