@incollection{,
	
					
					
					30FCE2809C87869AEA40427C109C79D3
				,
	author={{Dr. Orok B.Arrey} and {Federal University Wukari}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}13101721
}

@incollection{b0,
	
	
		,
	title={{Marketing planning and the theory of the firm}}
		,
	author={{
			PaulAnderson
		}}
	
	
		,
	journal={{Journal of Marketing spring}}
		
			,
	year={1982}
		
	

}

@book{b1,
	
	
		,
	author={{
			DavidWCravens
		}}
		,
	title={{Strategic forces affecting marketing Strategy Business Horizons}}
				
			,
	year={1986}
		
	

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			Grey
		}}
		
	

}

@incollection{b3,
	
	
		,
	title={{Users and Misusers of strategic planning}}
		,
	author={{
			HDaniel
		}}
	
	
		,
	journal={{Havard Business Review}}
		
			,
	year={1987}
		
	

}

@book{b4,
	
	
		,
	title={{Reflections on Running a Diversified company}}
		,
	author={{
			GeorgeEHall
		}}
		
			,
	year={1987}
			,
	address={Harvard}
		
	

}

@incollection{b5,
	
	
	
	
		,
	booktitle={{Evolutionary processes in competitive markets}}
				
			,
	year={1989}
		
	

}

@incollection{b6,
	
	
		,
	title={{Beyond the product life cycle}}
	
	
		,
	journal={{Journal of marketing}}
		
			,
	year={July}
		
	

}

@incollection{b7,
	
	
		,
	title={{Managing and Evolution of the strategic planning process}}
		,
	author={{
			RTLenz
		}}
	
	
		,
	journal={{Business Horizons}}
		
			,
	year={1987}
		
	

}

@incollection{b8,
	
	
		,
	title={{Corporate strategic planning and interface?}}
		,
	author={{
			MaryAnneRaymond
		} and {
			HiramCBarkade
		}}
		
	
	
		,
	journal={{Business Horizons}}
		
			,
	year={1989}
		
	

}