@incollection{, EED022A4D732B60C96D2B0EE2BFAED82 , author={{Dr. GabrielDwomoh} and {Kumasi Polytechnic}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1310916 } @incollection{b0, , title={{The brand positioning and image of a religious organization: an empirical analysis}} , author={{ MAbreu }} , journal={{International Journal of Nonprofit}} , year={2006} , note={Sector Marketing} } @book{b1, , title={{Attitudes toward church advertising in Hong Kong. Marketing Intelligence & Planning}} , author={{ KM AAlan }} , year={2000} } @incollection{b2, , title={{Exploring Consumers' attitudes towards advertising by religious organization}} , author={{ JSAttaway } and { JSBoles } and { RB&singley }} , journal={{Journal of Marketing Management}} , year={1995} } @incollection{b3, , title={{The impact of suppliers' perceptions of reseller market orientation on key relationship constructs}} , author={{ TBaker } and { PSimpson } and { JSiguaw }} , journal={{Journal of the Academy of Marketing Science}} , year={1999} } @incollection{b4, , title={{Market orientation in the top 200 British charity organizations and its impact on their performance}} , author={{ GBalabanis } and { REStables } and { HCPhillips }} , journal={{European Journal of Marketing}} , year={1997} } @book{b5, , title={{The Moderator-Mediator Variable Distinction in Social}} , author={{ RMBaron } and { DAKenny }} , year={1986} } @incollection{b6, , title={{Psychological Research: Conceptual, Strategic, and Statistical Considerations}} , journal={{Journal of Personality and Social}} } @incollection{b7, , title={{Market Orientation among small to medium sized UK charitable organisations: Implications for fund-raising performance}} , author={{ RBennett }} , journal={{Journal of Nonprofit & Public Sector Marketing}} , year={1998} } @incollection{b8, , title={{Do universities that are more market orientated perform better?}} , author={{ ACaruana } and { BRamaseshan } and { MTEwing }} , journal={{International Journal of Public Sector Management}} , year={1998} } @incollection{b9, , title={{Do marketingoriented children and youth centres (CYCs) perform better: An exploratory study in Hong Kong}} , author={{ RYChan } and { A&chau }} , journal={{Journal of Professional Services}} , year={1998} } @incollection{b10, , title={{SEM being more effective than multiple regressions in parsimonious model testing for management development research}} , author={{ Marketing } and { ECheng }} , journal={{Journal of Management Development}} , year={2001} } @book{b11, , title={{Appealing to the unchurched: What attracts new members?}} , author={{ BCColeman }} , year={2002} , publisher={Journal of Nonprofit& Public Sector Marketing} } @incollection{b12, , title={{Benefits of a Marketing Orientation for Religious Organizations}} , author={{ JJConsidine }} , journal={{Journal of Ministry Marketing and Management}} , year={2001} } @book{b13, , title={{Trust and e-commerce: a study of consumer perceptions}} , author={{ BJCorbitt } and { TThanasankit } and { HYi }} , year={2003} , publisher={Electronic Commerce Research & Applications} } @incollection{b14, , title={{The Impact of the Customer Orientation of Call Center Employees on 16. Customers' Affective Commitment and Loyalty}} , author={{ AMDean }} , journal={{Journal of Service Research}} , year={2007} } @incollection{b15, , title={{Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis}} , author={{ RDesh Pande } and { JUFarley } and { FEWebsterJr }} , journal={{Journal ofMarketing}} , year={1993} } @book{b16, , title={{The practice of management}} , author={{ PDrucker }} , year={1954} , publisher={Harper and Row} , address={New York} } @incollection{b17, , title={{Assessing spirituality through personal goals: Implications for research on religion and subjective well-being}} , author={{ RAEmmons } and { CCheung } and { K&tehrani }} , journal={{Social Indicators Research}} , year={1998} } @incollection{b18, , title={{Marketing in UK sport associations}} , author={{ AEvans } and { TJames } and { ATomes }} , journal={{Service Industries Journal}} , year={1996} } @incollection{b19, , title={{Evaluating Structural Equation Models with Unobservable Variables and Measurement Error}} , author={{ CFornell } and { DF&larcker }} , journal={{Journal of Marketing Research}} , year={1981} } @incollection{b20, , title={{Development of a scale to measure the perceived benefits and risks of online shopping}} , author={{ SForsythe } and { LChuanlan } and { DShannon } and { LCGardner }} , journal={{Journal of Interactive Marketing}} , year={2006} } @incollection{b21, , title={{Antecedents to perceive service quality: an exploratory study in the banking industry}} , author={{ SPGounaris } and { VStathakopoulos } and { AD&athanassopoulos }} , journal={{International Journal}} , year={2003} } @incollection{b22, , title={{Public Sector Marketing in Australia: Commercial/Economic versus Political/Social Orientation}} , author={{ PGraham }} , journal={{Journal of Nonprofit& Public Sector Marketing}} , year={1995} } @incollection{b23, , title={{Developing a better measure of market Orientation}} , author={{ BGray } and { SMatear } and { CBoshoff } and { P&mateson }} , journal={{European Journal of Marketing}} , year={1998} } @incollection{b24, , title={{How market-oriented is your service}} , author={{ VHayden }} , journal={{Journal of Management in Medicine}} , year={1992} } @book{b25, , author={{ PCHill } and { RWHood }} , title={{Measures of religiosity}} Birmingham , publisher={Religious Education Press} , year={1999} } @incollection{b26, , title={{Beyond strategic control: Applying the balanced scorecard to a religious organization}} , author={{ JCKeyt }} , journal={{Journal of Nonprofit& Public Sector Marketing}} , year={2001} } @incollection{b27, , title={{Relationship marketing: the influence of consumer 32. involvement on perceived service benefits}} , author={{ BRKinard } and { ML&capella }} , journal={{Journal of Services Marketing}} , year={2006} } @book{b28, , title={{Principles and Practice of Structural Equation Modeling}} , author={{ RBKline }} , year={2005} , publisher={Guildford Press} , address={New York} } @book{b29, , author={{ TkbKumekpo }} , title={{research methods and techniques of social research}} Accra Ghana , publisher={son life press and services} , year={2002} } @book{b30, , title={{}} , author={{ AberthonKrepapa } and { PWebb } and { DPitt } and { L }} , year={2003} } @incollection{b31, , title={{Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction}} , journal={{European Journal of Marketing}} } @incollection{b32, , title={{Market versus societal orientation in the nonprofit context}} , author={{ M.-NLiao } and { SForeman } and { A&sargeant }} , journal={{International Journal of Nonprofit &}} , year={2001} , note={Sector Marketing} } @book{b33, , title={{Marketing for Public and Nonprofit Managers}} , author={{ CHLovelock } and { CBWeinberg }} , year={1989} , publisher={Scientific Press} , address={Redwood City} } @incollection{b34, , title={{The status of marketing concept among festival organizers}} , author={{ TLMayfield } and { JLCrompton }} , journal={{Journal of Travel Research}} , year={1995} } @incollection{b35, , title={{The effect of a market orientation on business profitability}} , author={{ JCNarver } and { SFSlater }} , journal={{\ Journal of Marketing}} , year={1990} } @incollection{b36, , title={{Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration}} , author={{ PPadanyi } and { BGainer }} , journal={{Journal of Marketing Theory & Practice}} , year={2004} }