@incollection{,
	
					
					
					8633289EBE44F6C3B166215C8638EEEE
				,
	author={{Marcos G.Avila} and {Fordham University Emerita}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}139
}

@incollection{b0,
	
	
		,
	title={{Em meio ao caos, produtos somem das lojas e preços disparam na Região Serrana do Rio}}
		,
	author={{
			Anonymous
		}}
	
	
		,
	journal={{Jornal O Globo}}
		
			,
	year={2011. April 5, 2012}
		
	

}

@incollection{b1,
	
	
		,
	title={{Consumer Perceptions of Price (Un)Fairness}}
		,
	author={{
			LisaBolton
		} and {
			LukWarlop
		} and {
			JosephAlba
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			29
			
			,
	year={2003}
		
	

}

@incollection{b2,
	
	
		,
	title={{Perceptions of Price Fairness: Antecedents and Consequences}}
		,
	author={{
			MargaretCampbell
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			36
			
			,
	year={1999. May}
		
	

}

@book{b3,
	
	
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	author={{
			MortonDeutsch
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	title={{Distributive Justice: A Social-Psychological Perspective}}
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	publisher={Yale University Press}
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	year={1985}
		
	

}

@incollection{b4,
	
	
		,
	title={{Customers' Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?}}
		,
	author={{
			Homburg
		} and {
			WayneDChristian
		} and {
			NicoleHoyer
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			Koschate
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		,
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			33
			1
			
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	year={2005}
		
	

}

@incollection{b5,
	
	
		,
	title={{Fairness as a Constraint on Profit Seeking: Entitlements in the Market}}
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	author={{
			Kahneman
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}

@incollection{b6,
	
	
		,
	title={{What Makes a Price Increase Seem `Fair'?}}
		,
	author={{
			SarahMaxwell
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	journal={{An International Journal}}
		
			3
			4
			
			,
	year={1995}
		
	
	,
	note={Pricing Strategy and Practice}

}

@incollection{b7,
	
	
		,
	title={{Rule-Based Price Fairness and its Effect on Willingness to Purchase}}
		,
	author={{
			SarahMaxwell
		}}
	
	
		,
	journal={{Journal of Economic Psychology}}
		
			23
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	year={2002}
		
	

}

@book{b8,
	
	
		,
	title={{The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing}}
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	author={{
			SarahMaxwell
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			,
	year={2008}
			,
	publisher={John Wiley&Sons}
			,
	address={Hoboken, New Jersy}
		
	

}

@incollection{b9,
	
	
		,
	title={{A Qualitative Investigation about Community Standards of Fairness in the Brazilian Market: Inferences, Emotions and Culture}}
		,
	author={{
			VeronicaMayer
		} and {
			MarcosGAvila
		}}
		
	
	
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	booktitle={{Fordham Pricing Conference}}
				New York City NY
		
			,
	year={2004}
		
	

}

@incollection{b10,
	
	
		,
	title={{of Unfairness in Price Increase: An Experimental Study}}
		,
	author={{
			VeronicaMayer
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			MarcosGAvila
		}}
		
	
	
		,
	booktitle={{Balas Annual Conference}}
				Santiago, Chile
		
			,
	year={2011}
		
	

}

@book{b11,
	
	
		,
	title={{Fairness, Preference and Fairness Biases}}
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	author={{
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	editor={Equity Theory, David Messick and Karen Cook eds}
		
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	year={1983}
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	publisher={Praeger Publishers}
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	address={New York City NY}
		
	

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@incollection{b12,
	
	
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	title={{Focus Groups}}
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	author={{
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		,
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	year={1996}
		
	

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@book{b13,
	
	
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	title={{Prices and Quantities: A Macroeconomic Analysis. The Brookings Institution}}
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	author={{
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	year={1981}
			143
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	address={Washington, DC}
		
	

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@incollection{b14,
	
	
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	title={{An Integrated Model of Perceived Unfairness in Organizations}}
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	author={{
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	year={1995}
		
	

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@incollection{b15,
	
	
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	title={{Status Quo Bias in Decision Making}}
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	author={{
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			1
			
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	year={1988. March}
		
	

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@book{b16,
	
	
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	title={{Financial Trust Index. The Results: Wave 13}}
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	author={{
			PSapienza
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	year={2012. January. April 5, 2012}
		
	

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@book{b17,
	
	
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	author={{
			JohnThibaut
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			LaurensWalker
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	title={{Procedural Justice: A Psychological Analysis}}
				edural Justice: A Psychological AnalysisHillsdale NY
		
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	publisher={Lawrence Erlbaum Associates}
			,
	year={1975}
		
	

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@incollection{b18,
	
	
		,
	title={{The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions}}
		,
	author={{
			LanXia
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			KentMonroe
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			68
			
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	year={2004. October}
		
	

}

@incollection{b19,
	
	
		,
	title={{A Crisis of Confidence: Rebuilding the Bonds of Trust}}
		,
	author={{
			Yankelovich
		}}
	
	
		,
	booktitle={{Customer Relationship Management Conference}}
				Chicago IL
		
			,
	year={2004}
		
	

}