@incollection{,
	
					
					
					EAC0D13047EB1C24D1081CF06C93E3C1
				,
	author={{AjmerSingh} and {Kurukshetra University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1396369
}

@incollection{b0,
	
	
		,
	title={{The Hierarchial Structure of Service Quality: Integration of Technical and Functional Quality}}
		,
	author={{
			Gi-DuKang
		}}
	
	
		,
	journal={{Managing Service Quality}}
		
			16
			1
			
			,
	year={2006}
		
	

}

@incollection{b1,
	
	
		,
	title={{The Behavioral Consequences of Service Quality}}
		,
	author={{
			VAZeithaml
		} and {
			LLBerry
		} and {
			AParasuraman
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			60
			2
			
			,
	year={1996}
		
	

}

@incollection{b2,
	
	
		,
	title={{Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence}}
		,
	author={{
			VZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988}
		
	

}

@incollection{b3,
	
	
		,
	title={{Impact of Perceived Service Quality on Customer Loyalty Intentions in Retail Outlets}}
		,
	author={{
			SinghAjmer
		}}
	
	
		,
	journal={{European Journal of Business Management}}
		
			4
			21
			
			,
	year={2012}
		
	

}

@incollection{b4,
	
	
		,
	title={{Relationship between Service Quality and Customer Satisfaction in Organized Retail Outlets}}
		,
	author={{
			SinghAjmer
		}}
	
	
		,
	journal={{Developing Country Studies}}
		
			3
			1
			
			,
	year={2013}
		
	

}

@incollection{b5,
	
	
		,
	title={{Examining the Reliability and Validity of RSQS Scale}}
		,
	author={{
			SinghAjmer
		}}
	
	
		,
	journal={{South Asian Journal of Marketing Management and Research}}
		
			2
			11
			
			,
	year={2012}
		
	

}

@incollection{b6,
	
	
		,
	title={{A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions}}
		,
	author={{
			RLOliver
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			17
			,
	year={1980. Nov; 1980}
		
	

}

@incollection{b7,
	
	
		,
	title={{Service Loyalty-The Effects of Service Quality and the Mediating role of Customer Satisfaction}}
		,
	author={{
			ACaruana
		} and {
			MMalta
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			36
			7
			
			,
	year={2002}
		
	

}

@incollection{b8,
	
	
		,
	title={{Measuring Service Quality: A Reexamination and Extension}}
		,
	author={{
			JJCronin
		} and {
			SATaylor
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			56
			
			,
	year={1992}
		
	

}

@incollection{b9,
	
	
		,
	title={{Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence}}
		,
	author={{
			VZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988}
		
	

}

@incollection{b10,
	
	
		,
	title={{An Empirical Assessment of the SERVQUAL Scale}}
		,
	author={{
			EBabakus
		} and {
			GWBoller
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			24
			
			,
	year={1992}
		
	

}

@incollection{b11,
	
	
		,
	title={{SERVPERF Vs SERVQUAL: Reconciling Performance based and Perceptions-minus Expectations Measurement of Service Quality}}
		,
	author={{
			JJCronin
		} and {
			SATaylor
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			58
			1
			
			,
	year={1994}
		
	

}

@incollection{b12,
	
	
		,
	title={{Refinement and Reassessment of the SERVQUAL Scale}}
		,
	author={{
			AL LParasuraman
		} and {
			VABerry
		} and {
			Zeithaml
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			67
			4
			
			,
	year={1991}
		
	

}

@incollection{b13,
	
	
		,
	title={{An Empirical Examination of a Model of Perceived Service Quality and Satisfaction}}
		,
	author={{
			RASpreng
		} and {
			RDMackoy
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			72
			2
			
			,
	year={1996}
		
	

}

@incollection{b14,
	
	
		,
	title={{Customers Perceptions of Service Quality in Financial Institutions}}
		,
	author={{
			GLeblanc
		} and {
			NNguyen
		}}
		
	
	
		,
	journal={{International Journal of Bank Marketing}}
		
			6
			4
			
			,
	year={1988}
		
	

}

@incollection{b15,
	
	
		,
	title={{Managing Quality: Strategic and Competitive Edge}}
		,
	author={{
			DavidAGarvin
		}}
	
	
		,
	booktitle={{Total Quality Management}}
				,
	editor={
			HDale
			MaryBesterfield
			Besterfield
		}
		New York
		
			,
	publisher={Free Press/Prentice Hall}
			,
	year={1988}
		
	

}

@incollection{b16,
	
	
		,
	title={{A Measure of Service Quality for Retail Stores: Scale Development and Validation}}
		,
	author={{
			PratibhaADhabolkar
		} and {
			Dayle
		} and {
			JosephOThorpe
		} and {
			Rentz
		}}
		
		
		
	
	
		,
	journal={{Journal of Academy of Marketing Science}}
		
			24
			1
			
			,
	year={1996}
		
	

}