@incollection{,
	
					
					
					C56B7DD75E40E7057C0F5D4F0442C55F
				,
	author={{S.Achchuthan} and {S.Sivesan} and {R.Umanakenan} and {Sabaragamuwa University of Sri Lanka.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1395361
}

@incollection{b0,
	
	
		,
	title={{Consumer Attitude towards Green Marketing in Bangladesh}}
		,
	author={{
			JAkter
		}}
	
	
		,
	journal={{ASA University Review}}
		
			6
			1
			
			,
	year={2012}
		
	

}

@book{b1,
	
	
		,
	title={{Consumer ethics research: reframing the debate about consumption for good}}
		,
	author={{
			JBrinkmann
		} and {
			KPeattle
		}}
		
		
			,
	year={2008}
		
	

}

@incollection{b2,
	
	
		,
	title={{Green product quality, green corporate image, green customer satisfaction, and green customer loyalty}}
		,
	author={{
			NChang
		} and {
			CFong
		} and {
			M
		}}
		
		
	
	
		,
	journal={{African Journal of Business Management}}
		
			4
			13
			
			,
	year={2010}
		
	
	,
	note={African Journal of Business Management}

}

@incollection{b3,
	
	
		,
	title={{The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty}}
		,
	author={{
			AChaudhuri
		} and {
			MBHolbrook
		}}
		
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={2001}
		
	

}

@book{b4,
	
	
		,
	title={{Advanced mixed methods research designs. Handbook of mixed methods in social and behavioral research}}
		,
	author={{
			JWCreswell
		} and {
			VLClark
		} and {
			MLGutmann
		} and {
			WEHanson
		}}
		
		
		
		
			,
	year={2003}
			
		
	

}

@incollection{b5,
	
	
		,
	title={{A Conceptual Framework on Green Marketing -A Tool for Sustainable Development}}
		,
	author={{
			Deshpande
		} and {
			MNandini
		}}
		
	
	
		,
	journal={{International Journal of Sales and Marketing Management}}
		
			
			,
	year={2011}
		
	

}

@book{b6,
	
	
		,
	title={{}}
		,
	author={{
			RKleijn
		} and {
			EHansen
		} and {
			GHuppes
		} and {
			JMclaren
		} and {
			HPesonen
		} and {
			ASteevels
		} and {
			HVan Der Wel
		}}
		
		
		
		
		
		
		
			,
	year={1999}
		
	
	,
	note={Electronic consumer goods case report}

}

@book{b7,
	
	
		,
	title={{Students' persistence in a distributed doctoral program}}
		,
	author={{
			NVIvankova
		} and {
			SLStick
		}}
		
		
			,
	year={2007}
			
		
	

}

@incollection{b8,
	
	
		,
	title={{Whence consumer loyalty?}}
		,
	author={{
			RLOliver
		}}
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={1999}
		
	

}

@book{b9,
	
	
		,
	title={{Provincial Planning Secretariat , Northern Province report}}
		
			,
	year={2012}
		
	

}

@incollection{b10,
	
	
		,
	title={{Evaluation of Effectiveness Ofgreen Marketing Mix on Consumer Satisfasction and Loyalty:(Case Study: The East Azarbaijan Pegah Dairy Company in Tabriz, Iran)}}
		,
	author={{
			RRakhsha
		} and {
			MMajidazar
		}}
		
	
	
		,
	journal={{Middle-East Journal of Scientific Research}}
		
			10
			6
			
			,
	year={2011}
		
	

}

@incollection{b11,
	
	
		,
	title={{Customer Perception towards Relationship Marketing and Personal Demographic Variables: A study of Jaffna District}}
		,
	author={{
			SSivesan
		} and {
			SAchchuthan
		}}
		
	
	
		,
	journal={{Srilanka. Management and Administrative Sciences Review}}
		
			2
			1
			
			,
	year={2013}
		
	

}

@incollection{b12,
	
	
		,
	title={{Consumer trust, value, and loyalty in relational exchanges}}
		,
	author={{
			DSirdeshmukh
		} and {
			JSingh
		} and {
			BSabol
		}}
		
		
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={2002}
		
	

}

@incollection{b13,
	
	
		,
	title={{Green marketing-Emerging dimensions}}
		,
	author={{
			STiwari
		} and {
			DMTripathi
		} and {
			USrivastava
		} and {
			PKYadav
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Excellence}}
		
			2
			1
			
			,
	year={2011}
		
	

}

@incollection{b14,
	
	
		,
	title={{Determinants of Customer Relationship Marketing of Mobile Services Providers in Sri Lanka:-An application of Exploratory Factor Analysis}}
		,
	author={{
			TVelnampy
		} and {
			SSivesan
		}}
		
	
	
		,
	journal={{Industrial Engineering Letters}}
		
			2
			6
			
			,
	year={2012}
		
	

}

@incollection{b15,
	
	
		,
	title={{Customer Relationship Marketing and Customer Satisfaction: A Study on Mobile Service Providing Companies in Sri Lanka}}
		,
	author={{
			TVelnampy
		} and {
			P& S Sivesan
		}}
		
	
	
		,
	journal={{Global Journal of Management and Business Research}}
		
			18
			12
			,
	year={2012}
		
	

}

@incollection{b16,
	
	
		,
	title={{The impact of Green Marketing on Customer satisfaction and Environmental safety}}
		,
	author={{
			RYazdanifard
		} and {
			IEMercy
		}}
		
	
	
		,
	booktitle={{Proceedings of International Conference on Computer Communication and Management}}
				International Conference on Computer Communication and Management
		
			,
	publisher={ICCCM}
			,
	year={2011. 2011}
		
	

}

@incollection{b17,
	
	
		,
	title={{Green marketing, public policy and managerial strategies}}
		,
	author={{
			APrakash
		}}
	
	
		,
	journal={{Business Strategy and the Environment}}
		
			11
			5
			
			,
	year={2002}
		
	

}