@incollection{,
	
					
					
					2C4F9D39C21CFB16595D715FB48FAD51
				,
	author={{SulekhaGhangas} and {National Institute of Technology Kurukshetra}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1394151
}

@incollection{b0,
	
	
		,
	title={{Rural brand preference determinants in India}}
		,
	author={{
			SandeepAnand
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			RajnishKrishna
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	year={2008}
			
		
	

}

@incollection{b1,
	
	
		,
	title={{A study of an advertising impact and consumer reaction}}
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	author={{
			RajeshwariGBhatt
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			MC&jaiswal
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@incollection{b2,
	
	
		,
	title={{Rural marketing for FMCG}}
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	author={{
			SAKumar
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			CMadhavi
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	journal={{Indian Journal of Marketing}}
		
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	year={2006}
		
	

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@book{b3,
	
	
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	title={{Introduction to Rural Marketing}}
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	author={{
			RKrishnamoorthy
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	year={2008}
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	publisher={Himalaya Publishing House}
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	address={Mumbai}
		
	

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@book{b4,
	
	
		,
	title={{Marketing Management A South Asian Perspective}}
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	author={{
			PKotler
		} and {
			KLKeller
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			AKoshy
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			MithileshwarJha
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	year={2009}
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	publisher={Pearson Education}
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	address={New Delhi}
		
	
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@book{b5,
	
	
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	title={{Marketing Research an Applied Orientation}}
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			NareshKMalhotra
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	year={2007}
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@incollection{b6,
	
	
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	title={{Reaching out to the rural markets of Uttar Pradesh}}
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			5
			
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	year={2001}
		
	

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@incollection{b7,
	
	
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	title={{Education in rural marketing}}
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@book{b8,
	
	
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	title={{The Fortune at the Bottom of the Pyramid}}
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	author={{
			CKPrahalad
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	year={2005}
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	publisher={Wharton School Publishing}
		
	

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@incollection{b9,
	
	
		,
	title={{Rural consumer: post purchase behavior and consumer behavior}}
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	author={{
			ASarangapani
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			TMamatha
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	journal={{The ICFAI Journal of Management Research}}
		
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			9
			
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	year={2008}
		
	

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@incollection{b10,
	
	
		,
	title={{Walk their walk and talk their talk: the mantra of success in the hinterland}}
		,
	author={{
			MSinha
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	journal={{The ICFAI University Journal of Marketing Management}}
		
			7
			4
			
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	year={2008}
		
	

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@incollection{b11,
	
	
		,
	title={{Rural Marketing in Development Paradigm}}
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	author={{
			Vaswani
		}}
	
	
		,
	booktitle={{International Conference on Marketing Paradigms for Emerging Economies}}
				
			,
	year={2005. Jan}
			
		
	

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@incollection{b12,
	
	
		,
	title={{Rural Marketing-Targeting the Non-urban Consumer}}
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	author={{
			SVelayudhan
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	booktitle={{Response Books}}
				New Delhi
		
			,
	publisher={Sage Publications India (P) Ltd}
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	year={2002}
		
	

}

@incollection{b13,
	
	
		,
	title={{Price dispersion and retailer behavior}}
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	author={{
			YZhao
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	booktitle={{Doctoral dissertation}}
				
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	year={1994}
		
		
			University of California, Berkeley
		
	

}