@incollection{,
	
					
					
					657A51D1E224539E39DD238EEE99664F
				,
	author={{ayozieDaniel} and {Delta State University}},
	journal={{Global Journal of Management and Business Research}},
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	title={{The Utility of Relationship Metaphor in Consumer Markets}}
		,
	author={{
			TynanO'malley
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			
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	year={1999}
		
	

}

@book{b83,
	
	
		,
	title={{A Reappraisal of the Relationship Constructs of Commitment and Trust in AMA. The Emerging Future of Marketing Dublin AMA}}
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	author={{
			O'malley L
		} and {
			TynanC
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			,
	year={1999}
			
		
	

}

@book{b84,
	
	
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	title={{}}
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	author={{
			Onah Julius
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			OcheohaONwosu I
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			,
	year={2004}
		
	

}

@book{b85,
	
	
		,
	title={{Empowering Small and Medium Scale Enterprises in Nigeria. ECCCIMA/MANMARK Associates}}
		
			
			,
	address={Enugu, Nigeria}
		
	

}

@book{b86,
	
	
		,
	title={{The Role of Marketing in Small Scale Business in Nigeria. A paper delivered at the Second School of Management Studies Conference. The Federal Polytechnic Ilaro}}
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	author={{
			GUOnwuchuruba
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	year={2001}
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	address={Nigeria}
		
	

}

@incollection{b87,
	
	
		,
	title={{Relationship Marketing a Universal Paradigm or Management Fad}}
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	author={{
			PalmerA
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	journal={{The Learning Organisation}}
		
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	year={1995}
		
	

}

@incollection{b88,
	
	
		,
	title={{Journal of Business Ethics Feb. 1999. 76. LEVITT Theodore (1983) The Marketing Imagination}}
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	author={{
			Levitt Theodore
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		,
	journal={{Harvard Business Review}}
		
			
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	year={1960. July-August}
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	publisher={The Free Press USA}
		
	
	,
	note={See also Colin Grant. Theodore Levitt's Marketing Myopia}

}

@incollection{b89,
	
	
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	title={{Relationship marketing and the markets as networks approach}}
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	author={{
			Mattson Lar-Gunnar
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	journal={{Journal of Marketing Management}}
		
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			5
			
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	year={1997}
		
	

}

@incollection{b90,
	
	
		,
	title={{A Conceptual Model of Service Quality and Its Implication for Future Research}}
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	author={{
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	year={1986}
		
	

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@book{b91,
	
	
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	author={{
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	year={2001}
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	publisher={Sage Publication}
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	address={New York}
		
	

}

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	title={{}}
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	author={{
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}

@book{b93,
	
	
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	author={{
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	year={1995}
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	address={Oxford Butterworth Heinemann}
		
	

}

@book{b94,
	
	
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	author={{
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	year={1996}
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	address={Oxford Butterworth-Heinemann}
		
	

}

@book{b95,
	
	
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	title={{Relationship Strategy and Implementation}}
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	year={1998/1999}
		
	

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@book{b96,
	
	
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	title={{Relationship Marketing, Strategy and Implementation}}
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	year={1999}
			
		
	

}

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		,
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	year={1992}
			
		
	

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	address={New York Wiley}
		
	

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	year={Nov-Dec}
		
	

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@incollection{b102,
	
	
		,
	title={{A review of the marriage analogy in relationship marketing}}
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	author={{
			TynanC
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		,
	journal={{Journal of Marketing Management}}
		
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	title={{Research Method in the Social Science and Education. Centre Piece Consultants Nigeria Ltd}}
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	author={{
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	year={1999}
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	address={Benin City Nigeria}
		
	

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	title={{}}
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	author={{
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	year={1992}
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	title={{Services Marketing. Integrating Customer Focus Across the Firm}}
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	year={2004}
		
	
	,
	note={nd Ed}

}