@incollection{,
	
					
					
					5D6352D50D04768D1B2428C7F30D065D
				,
	author={{Dr. Amue GonewaJohn} and {University of Port Harcourt, Nigeria}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1373542
}

@book{b0,
	
	
		,
	title={{Custom relation management a strategic imperaction in the word of e-business}}
		,
	author={{
			StandlyBrown
		}}
		
	

}

@incollection{b1,
	
	
		,
	title={{financial services industry strategist}}
		,
	author={{
			FrankSiderio
		}}
	
	
		,
	booktitle={{CRM for Insurance}}
				
			,
	publisher={PeopleSoft, Inc}
			,
	year={March 07. 2003}
		
	

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			FrankMeister
		} and {
			BillChambers
		} and {
			JoeFenner
		} and {
			Doculabs
		}}
		
		
		
		
			,
	year={may 31, 2001}
		
	

}

@incollection{b3,
	
	
		,
	title={{CRM at the speed of light: capturing & keeping customer in internet read time}}
		,
	author={{
			Greenberg
		}}
	
	
		,
	journal={{McGrawhill. Osbone media}}
		
			,
	year={2002}
		
	

}

@book{b4,
	
	
		,
	title={{A framework for cuoto-RMcalafornia management review}}
		,
	author={{
			&Lehman
		} and {
			Winer
		}}
		
		
			,
	year={2001}
			43
			
		
	

}

@book{b5,
	
	
		,
	title={{Munnukha; juha; dynamics of price sensitivity among mobile service cis toms}}
		
		
			,
	year={2004}
		
	

}

@book{b6,
	
	
		,
	title={{Marketing: An introduction}}
		,
	author={{
			Philip Kotler & GaryArmstrong
		}}
		
			,
	year={1987}
			,
	address={USA , prentice Hav, inc}
		
	

}

@book{b7,
	
	
		,
	title={{Degroote school of business MCmasteruniversity Winter}}
		,
	author={{
			Pujari
		} and {
			PattiWiebe
		}}
		
		
			,
	year={2006}
		
	

}

@book{b8,
	
	
		,
	title={{Ahmed; perviz; using the 7PS as generic Marketing Mix &Exploratory survey of uk & European Marketing academics}}
		,
	author={{
			;Rafiq
		} and {
			Mohammdk
		}}
		
		
			,
	year={2002}
		
	

}

@book{b9,
	
	
		,
	title={{The privacy marketing review, The marketing mix: 4p, 7p or What?}}
		,
	author={{
			AlexandeReppel
		}}
		
			,
	year={2003}
		
	

}

@book{b10,
	
	
		,
	title={{Product management (Burr Rid: MC Graw Hill -2001)}}
		,
	author={{
			WinerRussels
		}}
		
	

}

@book{b11,
	
	
		,
	title={{Tarter Jeffrey; service Marketing; The relation ship factor}}
		
			,
	year={2005}
		
	
	,
	note={Published by the Association of support proffessioals}

}

@book{b12,
	
	
		,
	title={{What is CRM? the CRM primer, what you need to know To get started}}
		,
	author={{
			Thompson
		}}
		
			,
	year={2002}
		
	
	,
	note={publhshed by CRMguru.com}

}

@book{b13,
	
	
		,
	title={{peter-service pricing: a multi step}}
		,
	author={{
			Wei-MTung
		} and {
			Capella
		} and {
			-KLouis
		} and {
			Tof
		}}
		
		
		
		
		
			,
	year={2002syntheticapproach}
		
	

}

@book{b14,
	
	
		,
	title={{Winning in smart markets, sloan management Rewview, summer}}
		,
	author={{
			FWiersema
		}}
		
			,
	year={2003. 2003}
		
	

}

@book{b15,
	
	
		,
	title={{}}
		,
	author={{
			WolfgangHardle
		}}
		
			,
	year={May, 2003}
			,
	address={Homburg}
		
		
			University of Berlin
		
	

}