@incollection{,
	
					
					
					0A4B4F9914E40E333829A030CD4DE8FB
				,
	author={{Clecio Falcao Araujo} and {Fernando De OliveiraSantini} and {Wagner JuniorLadeira} and {PontifAcia Universidade CatAlica do Rio grande do Sul}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}137110
}

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	title={{Examining the Relationship between Brand Emotion and Brand Extension among Supporters of Professional Football Clubs}}
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			SRoper
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	title={{Consumidores satisfeitos}}
				
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@incollection{b31,
	
	
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	title={{Pesquisa de marketing: uma orientação aplicada}}
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	title={{A model of consumer loyalty and corporate social responsibility}}
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	title={{The commitmenttrust theory of relationships marketing}}
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@incollection{b38,
	
	
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	title={{Evaluation of goodness-of-fit indices for structural equation modelo}}
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	title={{Programa de Fidelidade, Satisfação, Qualidade no Relacionamento e Lealdade entre clientes e supermercados}}
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}

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	title={{Development of a scale to measure team brand associations in profissional sport}}
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@incollection{b43,
	
	
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	title={{O impacto da promoção de distribuição de prêmios na incidência de compras por impulso e nas intenções de recompra do consumidor: um estudo experimental}}
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			Congresso Latino Americano de Varejo, Anais...Crongresso Latino-Americano de Varejo -CLAV
		
	

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	title={{Beginner´s guide to structural equation modeling}}
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	title={{Multifaceted conceptions of fit in structural equation models}}
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	address={Newbury Park, CA}
		
	
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}

@incollection{b47,
	
	
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	title={{Building service brands via social identity: lessons from the sports marketplace}}
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			RUnderwood
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@incollection{b48,
	
	
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	title={{Developing and validating a multidimensional consumer-based brand equity scale}}
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}