@incollection{,
	
					
					
					93B1FB9AEC04E4E0DEE08C27B0B4A706
				,
	author={{DienPham} and {HuyenLe}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2313748
}

@incollection{b0,
	
	
	
	
		,
	booktitle={{Vietnam Beverage Market Report}}
		
			,
	year={2021. 2020}
		
	

}

@incollection{b1,
	
	
		,
	title={{Social responsibilities of the businessman}}
		,
	author={{
			HRBowen
		}}
	
	
		,
	journal={{Int J. Hum Resource Management}}
		
			18
			10
			
			,
	year={1953}
		
	

}

@incollection{b2,
	
	
		,
	title={{The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders}}
		,
	author={{
			CarrollA B
		}}
	
	
		,
	journal={{Business Horizons}}
		
			
			,
	year={1991. July/ August}
		
	

}

@incollection{b3,
	
	
		,
	title={{Corporate Social Responsibility: Evolution of a Definitional Construct}}
		,
	author={{
			ABCarroll
		}}
	
	
		,
	journal={{Business & Society}}
		
			38
			3
			268
			,
	year={1999}
		
	

}

@incollection{b4,
	
	
		,
	title={{Effect of switching cost, service quality and customer satisfaction on customer loyalty of cellular service providers in Indian market}}
		,
	author={{
			SChadha
		} and {
			DKapoor
		}}
		
	
	
		,
	journal={{IUP Journal of Marketing Management}}
		
			8
			1
			23
			,
	year={2009}
		
	

}

@incollection{b5,
	
	
		,
	title={{What's in a Name? Reputation Building and Corporate Strategy}}
		,
	author={{
			CFombrun
		} and {
			MShanley
		}}
		
	
	
		,
	journal={{Academy of Management Journal}}
		
			33
			2
			
			,
	year={1990}
		
	

}

@incollection{b6,
	
	
		,
	title={{Service climate, employee commitment and customer satisfaction: Evidence from the hospitality industry in China}}
		,
	author={{
			YHe
		} and {
			WLi
		} and {
			KKeung Lai
		}}
		
		
	
	
		,
	journal={{International Journal of Contemporary Hospitality Management}}
		
			23
			5
			
			,
	year={2011}
		
	

}

@incollection{b7,
	
	
		,
	title={{The advertising effect of corporate social responsibility on corporate reputation and brand equity: Evidence from the life insurance industry in Taiwan}}
		,
	author={{
			KHsu
		}}
	
	
		,
	journal={{Journal of Business Ethics}}
		
			109
			2
			
			,
	year={2012}
		
	

}

@incollection{b8,
	
	
		,
	title={{Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment}}
		,
	author={{
			YInoue
		} and {
			DCFunk
		} and {
			HMcdonald
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			75
			
			,
	year={2017}
		
	

}

@book{b9,
	
	
		,
	title={{The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption}}
		,
	author={{
			TIslam
		} and {
			RIslam
		} and {
			AHPitafi
		} and {
			LXiaobei
		} and {
			MRehmani
		} and {
			MIrfan
		} and {
			MSMubarak
		}}
		
		
		
		
		
		
		
			,
	year={2021}
			25
			
		
	

}

@incollection{b10,
	
	
		,
	title={{Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment}}
		,
	author={{
			HTKeh
		} and {
			YXie
		}}
		
	
	
		,
	journal={{Industrial Marketing Management}}
		
			38
			7
			
			,
	year={2009}
		
	

}

@incollection{b11,
	
	
		,
	title={{Organizational reputation: An overview}}
		,
	author={{
			DLange
		} and {
			PMLee
		} and {
			YDai
		}}
		
		
	
	
		,
	journal={{Journal of Management}}
		
			37
			1
			
			,
	year={2011}
		
	

}

@incollection{b12,
	
	
		,
	title={{Corporate social responsibility, customer satisfaction, and market value}}
		,
	author={{
			XLuo
		} and {
			CBBhattacharya
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			70
			4
			
			,
	year={2006}
		
	

}

@incollection{b13,
	
	
		,
	title={{Trách nhi?m xã h?i c?a doanh nghi?p trong ngành d?t may Vi?t Nam: Tr??ng h?p Công ty C? ph?n May ?áp C?u, T?p chí khoa h?c ?ai h?c Qu?c gia Hà N?i}}
		,
	author={{
			PNMai
		}}
	
	
		,
	journal={{Kinh t? và Kinh doanh}}
		
			29
			1
			
			,
	year={2013}
		
	

}

@incollection{b14,
	
	
		,
	title={{Sugarsweetened beverages and risk of metabolic syndrome and type 2 diabetes: a meta-analysis}}
		,
	author={{
			VSMalik
		} and {
			BMPopkin
		} and {
			GABray
		} and {
			JPDesprés
		} and {
			WCWillett
		} and {
			FBHu
		}}
		
		
		
		
		
	
	
		,
	journal={{Diabetes care}}
		
			33
			11
			
			,
	year={2010}
		
	

}

@incollection{b15,
	
	
		,
	title={{Corporate Social Responsibility and customer loyalty: The roles of trust, customer identification with the company and satisfaction}}
		,
	author={{
			PMartínez
		} and {
			IRDel Bosque
		}}
		
	
	
		,
	journal={{International Journal of Hospitality Management}}
		
			35
			
			,
	year={2013}
		
	

}

@incollection{b16,
	
	
		,
	title={{Nh?n th?c c?a ng??i tiêu dùng v? trách nhi?m xã h?i c?a doanh nghi?p và ý ? ?nh mua -m?t nghiên c?u t? ngành hàng ?i?n máy}}
		,
	author={{
			PT NNhã
		} and {
			TT LVà Xuân
		}}
		
	
	
		,
	journal={{T?p chí khoa h?c ??i h?c M? Thành ph? Há»?" Chí Minh}}
		
			3
			36
			
			,
	year={2014}
		
	

}

@incollection{b17,
	
	
		,
	title={{Customer delight: foundations, findings, and managerial insight}}
		,
	author={{
			RLOliver
		} and {
			RTRust
		} and {
			SVarki
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			73
			3
			
			,
	year={1997}
		
	

}

@incollection{b18,
	
	
		,
	title={{Achieving customer satisfaction through product-service systems}}
		,
	author={{
			J.-NPan
		} and {
			HTNguyen
		}}
		
	
	
		,
	journal={{European Journal of Operational Research}}
		
			247
			1
			
			,
	year={2015}
		
	

}

@incollection{b19,
	
	
		,
	title={{The impact of corporate social responsibility on consumer trust: the case of organic food}}
		,
	author={{
			SPivato
		} and {
			NMisani
		} and {
			ATencati
		}}
		
		
	
	
		,
	journal={{Business ethics: A European Review}}
		
			17
			1
			
			,
	year={2008}
		
	

}

@incollection{b20,
	
	
		,
	title={{A stakeholder model for implementing social responsibility in marketing}}
		,
	author={{
			MJPolonsky
		} and {
			IMaignan
		} and {
			OFerrell
		} and {
			LFerrell
		}}
		
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			39
			9/10
			
			,
	year={2005}
		
	

}

@incollection{b21,
	
	
		,
	title={{Consumer's response to CSR activities: Mediating role of brand image and brand attitude}}
		,
	author={{
			KRamesh
		} and {
			RSaha
		} and {
			SGoswami
		} and {
			RDahiya
		}}
		
		
		
	
	
		,
	journal={{Corporate Social Responsibility and Environmental Management}}
		
			26
			2
			
			,
	year={2019}
		
	

}

@incollection{b22,
	
	
		,
	title={{Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context}}
		,
	author={{
			ARychalski
		} and {
			SHudson
		}}
		
		10.1016/j.jbusres.2016.10.014
		
	
	
		,
	journal={{Journal of Business Research}}
		
			71
			
			,
	year={2017}
		
	

}

@incollection{b23,
	
	
		,
	title={{The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment}}
		,
	author={{
			SSen
		} and {
			CBBhattacharya
		} and {
			DKorschun
		}}
		
		
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			34
			2
			
			,
	year={2006}
		
	

}

@incollection{b24,
	
	
		,
	title={{Conceptual Framework for Environmental Analysis of Social Issues and Evaluation of Business Response Patterns}}
		,
	author={{
			PSethi
		}}
	
	
		,
	journal={{Academy of Management Review}}
		
			4
			1
			
			,
	year={1979}
		
	

}

@incollection{b25,
	
	
		,
	title={{Aspartame: review of safety}}
		,
	author={{
			MSoffritti
		} and {
			FBelpoggi
		} and {
			DDegli Esposti
		} and {
			LLambertini
		} and {
			ETibaldi
		}}
		
		
		
		
	
	
		,
	journal={{Regulatory Toxicology and Pharmacology}}
		
			62
			1
			
			,
	year={2014}
		
	

}

@incollection{b26,
	
	
		,
	title={{Impact of corporate social responsibility on consumer trust}}
		,
	author={{
			VSwaen
		} and {
			RCChumpitaz
		}}
		
	
	
		,
	journal={{Recherche et Applications en Marketing (English Edition)}}
		
			23
			4
			
			,
	year={2008}
		
	

}

@incollection{b27,
	
	
		,
	title={{Consumers' perception towards corporate social responsibility and repurchase intention: A study of consumer industry in Vietnam}}
		,
	author={{
			QThi
		} and {
			PLVan
		}}
		
	
	
		,
	journal={{Industrial Engineering and Management Systems}}
		
			15
			2
			
			,
	year={2016}
		
	

}

@incollection{b28,
	
	
		,
	title={{The effect of customer trust on customer loyalty and repurchase intention: The moderating influence of perceived CSR}}
		,
	author={{
			NKUpamannyu
		} and {
			CGulati
		} and {
			AChack
		} and {
			GKaur
		}}
		
		
		
	
	
		,
	journal={{International Journal of Research in IT, Management and Engineering}}
		
			5
			4
			
			,
	year={2015}
		
	

}

@book{b29,
	
	
		,
	title={{Trends in nutritional food and beverage consumption in the monthly spending chart of Vietnamese people}}
		,
	author={{
			Vietnam Report.
		}}
		
			,
	year={2021, October}
		
	

}

@incollection{b30,
	
	
		,
	title={{Impact of CSR perception on brand image, brand attitude and buying willingness: a study of a global café}}
		,
	author={{
			SWu
		} and {
			WWang
		}}
		
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			6
			6
			
			,
	year={2014}
		
	

}

@incollection{b31,
	
	
		,
	title={{An examination of selected marketing mix elements and brand equity}}
		,
	author={{
			BYoo
		} and {
			NDonthu
		} and {
			SLee
		}}
		
		
	
	
		,
	journal={{Journal of The Academy of Marketing Science}}
		
			28
			2
			
			,
	year={2000}
		
	

}