@incollection{,
	
					
					
					90FC7831F85E8F31D69048B551DD68D9
				,
	author={{Bomi JulietSama}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2232334
}

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	title={{The effect of brand equity on customer satisfaction: An empirical study based on David Aaker's Brand Equity Model}}
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}