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\title{Facets of Consumer Behavior Management: Reflexes and Neurointerface}
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             \author[1]{Roman Yu.  Skokov}

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\date{\small \em Received: 1 January 1970 Accepted: 1 January 1970 Published: 1 January 1970}

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\begin{abstract}
        


The Internet, social networks, cloud services and e-commerce have rapidly become important components of modern human life. However, recent studies of neurotechnological companies have marked the foreseeable transition of civilization from the stage of information development to cyber-physical systems that combine the real "analog" world and cyberspace. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The interdisciplinary approach is the main method of research, on the basis of which the integration of data, tools, techniques, concepts of physiology, psychology, neurobiology, addictology, sociology, computer science, cybernetics, captology, political science, economics, ethics is carried out. The concept of behavioral design has emerged and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, the psychoanalytic theory of crowds and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and development of data networks, neurobiology and artificial intelligence. In foreign practice, behavioral design is used in digital devices, architecture, in the processes of reducing crime, protecting against errors in the  organization of processes in healthcare, creating energy-saving, resource-saving and eco- friendly products, solving problems with coronavirus, reducing unproductive screen time,  creating virtual products for healthcare, education, social security. Neurocomputer interface technologies will not replace, but will complement digital behavioral design with new tools, will lead to the formation of the next generation of a wide range of new specific needs and ways to meet them. However, the neurointerface can both contribute to reducing the risks of artificial intelligence for humanity, and can be used by neurotechnological companies for destructive purposes. The theoretical and empirical significance and the need to reorient behavioral design research from the field of business development to the field of consumer protection, the development of healthy behavior, ethical approaches are obvious.

\end{abstract}


\keywords{behavioral design, neurointerface, cyberphysical systems, addictive design, captology, digital goods, neuroethics.}

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Abstract-The Internet, social networks, cloud services and ecommerce have rapidly become important components of modern human life. However, recent studies of neurotechnological companies have marked the foreseeable transition of civilization from the stage of information development to cyber-physical systems that combine the real "analog" world and cyberspace. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The interdisciplinary approach is the main method of research, on the basis of which the integration of data, tools, techniques, concepts of physiology, psychology, neurobiology, addictology, sociology, computer science, cybernetics, captology, political science, economics, ethics is carried out. The concept of behavioral design has emerged and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, the psychoanalytic theory of crowds and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and development of data networks, neurobiology and artificial intelligence. In foreign practice, behavioral design is used in digital devices, architecture, in the processes of reducing crime, protecting against errors in the organization of processes in healthcare, creating energysaving, resource-saving and eco-friendly products, solving problems with coronavirus, reducing unproductive screen time, creating virtual products for healthcare, education, social security. Neurocomputer interface technologies will not replace, but will complement digital behavioral design with new tools, will lead to the formation of the next generation of a wide range of new specific needs and ways to meet them. However, the neurointerface can both contribute to reducing the risks of artificial intelligence for humanity, and can be used by neurotechnological companies for destructive purposes. The theoretical and empirical significance and the need to reorient behavioral design research from the field of business development to the field of consumer protection, the development of healthy behavior, ethical approaches are obvious. 
\section[{Keywords:}]{Keywords:}\par
behavioral design, neurointerface, cyberphysical systems, addictive design, captology, digital goods, neuroethics.  
\section[{???????????-????????, ?????????? ????, ???????? ?????? ? ??????????? ????????? ???????????? ????? ??????? ????????????? ????? ???????????? ????????. ??????, ????????? ???????????? ???????????????????? ???????? ???????????? ????????? ??????? ??????????? ?? ????? ??????????????? ???????? ? ??????????????? ????????, ??????? ?????????? ???????? «??????????» ??? ? ?????????????????. ??????? ??????? ? ???? ?????????? ???????????? ??????????? ??????????? ? ??????? ????? ?????????? ???????????? ???????? ?????? ?????????????? ???????. ????????????????? ?????? ???????? ???????? ??????? ????????????, ?? ??????}]{???????????-????????, ?????????? ????, ???????? ?????? ? ??????????? ????????? ???????????? ????? ??????? ????????????? ????? ???????????? ????????. ??????, ????????? ???????????? ???????????????????? ???????? ???????????? ????????? ??????? ??????????? ?? ????? ??????????????? ???????? ? ??????????????? ????????, ??????? ?????????? ???????? «??????????» ??? ? ?????????????????. ??????? ??????? ? ???? ?????????? ???????????? ??????????? ??????????? ? ??????? ????? ?????????? ???????????? ???????? ?????? ?????????????? ???????. ????????????????? ?????? ???????? ???????? ??????? ????????????, ?? ??????}\begin{figure}[htbp]
\noindent\textbf{} \par 
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\multicolumn{3}{l}{?????????????? ???????}\tabcellsep \tabcellsep \end{longtable} \par
 
\caption{\label{tab_0}?????????????, ????????????, ??????????, ???????????, ???????????, ??????????, ???????????, ?????????, ?????. ????????? ?????????????? ??????? ???????? ? ??????????? ??? ?????? ???? ??????????????? ?????? ????????? ? ????????????, ?????????????????? ?????? ????? ? ?????????? ??????????????, ?????? ?????????? ???????????? ??????? ? ??????????????? ?????????, ????????????????? ????????? ???????????????? ?????????, ??????????????? ? ???????? ????? ???????? ??????, ????????????? ? ?????????????? ??????????. ? ?????????? ???????? ????????????? ?????? ??????????? ? ???????? ???????????, ???????????, ? ????????? ???????? ????????????, ?????? ?? ?????? ??? ??????????? ????????? ? ???????????????, ???????? ?????????????????, ?????????????????? ? ???-?????????, ??????? ??????? ? ?????????????, ?????????? ??????????????? ????????? ???????, ???????? ??????????? ????????? ??? ???????????????, ???????????, ??????????? ???????????. ?????????? ?????????????????? ?????????? ?? ???????, ? ???????? ???????? ????????????? ?????? ????? ???????????????, ???????? ? ???????????? ?????????? ????????? ???????? ??????? ???????? ?????????????, ???????????? ? ???????? ?? ??????????????. ??????, ?????????????? ?????, ??? ?????????????? ???????? ?????? ?????????????? ?????????? ??? ????????????, ???}\end{figure}
 \begin{figure}[htbp]
\noindent\textbf{} \par 
\begin{longtable}{P{0.0018683758079610004\textwidth}P{0.8456897865024267\textwidth}P{0.0004069729482687327\textwidth}P{0.0020348647413436635\textwidth}}
\tabcellsep Facets of Consumer Behavior Management: Reflexes and Neurointerface\tabcellsep \\
Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E 64\tabcellsep \multicolumn{2}{l}{???????? ??????????????, ?????: ??????????? ??????, ??????????, ???????? ?????, ????????????? ??????, ??????????????? ???????, ??????????. I. ???????? ??????? ?????, ? ??????? ??????? ? ?????? ????? ???????, ???????? ?????? ?????? ? ??????? ???????????. ???? ? ???????? ???????? ?????????? ?????? ?? ???? ?????? ?????. ???????? ?? ??????????? ??????? ????? ???????? ???????????? ????????????????? ??????????????? ?????????? (Apple inc., Microsoft, Alphabet Inc., Amazon Inc., Meta Platforms Inc.), ???????? ?????? ?? ?????? ?? ????????????? ???????, ???????? ? ?????? ????????????. ?? ?????????????, ?????????? ???????????? ? ????????????? ??? ????????? ???????? ????????. ???????? ???????? ?????????? ????? ?? ????? ???????? ????????? ? ???????????? ???????????????? ? ?????????-???????????? ????????. ????? ?????? ???????? ???????? ???????? ?????????????? ????????????????? ???????????? ??????. ??? ????????? ??????????? ???????? ?. (2017) ??????? ????????? ??????? ???????????????? ?????????, ??? ??????, ?? ?????????????? ? ????? ???????????? ?????????????. ??????????? ???????? ????? ??????? ????????. ? ????? ????????????? ????? ????? ???????????? ???????? ? ???????? ???????? ????????? ????????. ??????? ?????? ???????? ????????????? ????????? ???????? ?????????????? ???????????? ???????? ?.?????? ????? ???????????????? ????????????? ???????????: ? ??????????????? ???????????? ? ????, ??????, ?????????? ??????? -? ?????????????? ??????? (??????????, ?????????), ???????? (?????????); ? ? ???????????? ? ???????????? -? ???????, ?????????????, ????????? (?????????, ???????????? ??????????, ?????, ????????, ???????? ???????????; ? ? ?????????????? ? ????? -? ???????? ? ??????????? ?????????, ????????????? ???????; ? ? ???????? -?? ??????, ?????, ????????? (???????? ??????????? ? ???????????); ? ? ???????? -? ?????? ????; ? ? ???????? ? ??????? -? ???????; ? ? ????????????? -? ?????????????????? ????????????????? (????? ?? ??????????). ? ???? ? ?????? ?????? ????????? ???????????????? ???????????? ???? ??????????, ??????? ???????, ?? ?????????????? ????????? ???????????? ????????, ?? ??????????? ? ??????? ?????????? ? ???????? ?????????? ?????????????? ??????? («behavioural design») ??????????? ?????????????? ? ???, ??????? ? ?????? ???????? XX ?. ????????? ?? ? ???????????-????????????, ????????????? ? ?????? ??????. ??????? ??? ?????????? ???????? ??? ????? -?????????, ????????, ???????????, ??????????, ??????, ?????????, ?????, ?????, ?????, ?????? ? ??????. ??????? 1: ???????????? ?????? ?????????????? ??????? ?????????? ???????? ?? ????????? ? ???????? ????? ???????????? ? ??????? ?????????. ???????? ???????? ????????????????? ?????????? ????? ?? ????? ???????? ????????? ? ???????????? ???????????????? ? ?????????-???????????? ????????. ????????????? ????????? ??? ??????????? ? ???????? ?????? ????, ????????, ?????? ??????? ?????????????????? ???????? ??????????????? ????? ? ??????, ?????????? ????? ?????????? ????? ????????? Ð?".??????, ??????? ??? ??? ??????????? ???. ?????? ???????? ?????? ?? ???????? ???????? ??????????, ? ?? ??????? ????????? ????????? ????????????????, ????? ??? ????? ?????? ??????? ??????? ??????????? ?? ??????. ?????? ??????? ????????? ???????? ? ????, ?????????? ? ????????????, ????? ??????????? ? ????????????? ?????????? ?????? ????????? ? ?????? ??????? ???????? (Jobs@Vox Media, 2018) 1 . IT-???????? ?????????? ????? ??????????? ?????? ? ????? ???????. Ð?"?? ???????? ???????? ???, ?????????, ??????-???????? ????????, ?????????? ? ?????????????? ?????? ???????? ?????????, ??????? ??????? ???????????? ??? ?????? ? ?????? (?????????????? ??????????? ???????), ???????????????? ?????????? ???????????? ????????? ? ??????????? ?? ????????????? ??????. ?????????? ???????????? ???????? ???????? ????? ???????? ?????????? ? ??????? 8 ?????, ??? ???? ????? 60 \% ????????? ??????? ?????????? ?? ?????????? ???? ? ????????????? 2 ? ???????? ?????? ??????????? ?????????? ?????????????? ???????, ??????? Ð?".??????, Ð?".????????, ?.?. ??????? (2010 ?.) ??????????, ??? ????????????? ???????, ??????? ????? ??????????? ??? ?????????????? ??? ??????? ?? ????????? ???????? (2010. P.382-392) . 3 . ?? ?????? ?.??????? (2021 ?.) ????????????? ??????, ??? ?????? ????????? -???????? ?????????? ???????, ?????????????? ?? ????????????? ???? (2021) 4 1 Tech companies use "persuasive design" to get us hooked. Psychologists say it's unethical. // https://www.vox.com/2018/8/8/17664580/persuasive-technology-psychology (accessed: 27.09.2021). 2 Skokov R.Yu. Analysis of Consumer Behavior and Offers in the Mobile App Market. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika [Journal of Volgograd State University. Economics], 2022, vol. 24, no. 2, pp. 38-48. (in Russian). DOI: https://doi.org/10.15688/ek.jvolsu.2022.2.3 . ??? ???????? ??????????????? ???????? ???????? ? ???????? ??? ??????????? ??????????. a) ???????? ?????? ?????????????? ???????. ???????? ?????????? ????? ??????????? ??? ???????????? ????????? ????? ????, ??? ? ???????? ????????? ??????????? ??????????? ?????????????? ???????, ??????? ? ?????????? ??????? ??? ?????? ??????????????? ???????????? ???? (??????? 1). ?????? ????????????? 90-? ??. XIX ?. -30-? ??. XX ?. ??????????? ????????? ?????????????? ??????? ? ????????????? ?????????? ? ?????????? Ð?". ????? (1895 ?.), ?. ?????? (1901-1903 ??.), ?.????? (1921 ?.), ?. ??????? (1930-1931 ??.), ?. ?????? (1935 ?.). 20-? -70-? ??. XX ?. ???????????? ?????????????? ?????????????? ??????? ??? ?????????? ???????????? ??????? ?. ???? (1917 ?.), ?. ???????? (1918 ?., 1922 ?.), ?. ??????? (1922 ?.), ?. ??????? (1923 ?., 1928 ?., 1955 ?.), ?. ????? (1950-? ??.), ?. ? ?. ????? (1970-1980 ??.) 70-? -90-? ??. XX ?. ??????????? ????????? ?????????????? ??????? ? ????????????????? ????????????? ?????? Ð?". ?????? (1955 ?., 1969 ?.), ?. ?????? ? Ð?".?????? (1956-1957 ??., 1972 ?.), ?. ???????? (1977 ?.), Ð?"?. ??????? ? Ð?".?????? (1977 ?.), Ð?". ??????? ? ?.??????? (1979 ?.), Ð?".?????? (1988 ?.) 90-? ??. XX ?. -20-? ??. XXI ?. ???????????? ? ???????? ???????? ?????????? ?????????????? ??????? ?.Ð?"?. ???? (1996-1998 ??., 2002 ?., 2005 ?., 2009 ?., 2010 ?., 2020 ?.), ?. Ð?"????? ? ?. ??????? (2002 ?.), Ð?".??????? ? ?. ???? (2002 ?.), ?.???? (2007 ?.), ?.????? (2008 ?.), ?.?????, Ð?"?.????? ? ?.?????? (2009 ?.), Ð?".??????, Ð?".????????, ?.?. ??????? (2010 ?.), ?.???? (2010 ?.), ?.?????, ?.??????? ? ?. ??????? (2011 ?.), ?. ???? ? ?.????? (2013 ?.), ?.?????? (2013 ?.), ?.Ð?". ????? ? ?.?. ????? (2018 ?.), ?.??????? (2019 ?.), Ð?".?????? ? ?. ??????? (2014 ?.), ?.?????? (2021 ?.), ?.?????? (2021 ?.) 20-? -40-? ??. XXI ?. ???????????? ? ???????? ??????????????? ?????????????? ??????? b) ??????????????? ? ??????????????? ??????????? ?????? ?????????????? ???????. ? ?????? ?????? ?????????????? ??????? ????? ???? ? ?????????? ????? Ð?". ?????? (1895 ?.), ???????????? ????????????, ??????????? ? ???????? ????????? ????????? ?.?. ??????? (1901-1903 ??.), ???? ?????????????????? ?????? ????? (1921 ?.) ?. ?????? (?????, 2017) 5 Ð?".????? ???????, ??? ? ???? ??????? ???????????? ? ??????? ????????????????? ?????? ??????? ???? ????? ??? ?????? ??????????????? ?????????, ???????? ?????, ????? ??????? ??????????? ? ?????, ??? ?????? ??????? ? ???????? ????????????, ?????????? ???????? ?????? ??????????, ?????? ???????????????, ?????????????????, ???????????, ?????????? ??????????????? ? ????????, ???????? ???????????? ???????? ??? ??????? (?????, 2011. P. 211) . 6 5 ????? ?. ?????????? ???? ? ?????? ? // ??????? ?????. ????? ? ???? / ???. ? ???. ?.?. Ð?"?????????. -???. : ??????-???????, 2017. 6 ????? Ð?"?????. ?????????? ??????? ? ????. -?.: ????????????? ??????, 2011. -238 ?. . ???????????? Ð?".?????? ????? ??????? ????-?????????? ? ?????? ??????????? ???????? ?????????. ?.????? ???????? ??????? ?????????? ? ???????????? ??????????. ?? ??? ??????, ???? ? ????? ????????? ?????, ??? ????, ??????? ?????? ?????????????. ??????????? ????????? ???????? ? ????? ??????????????? ?????? ????????? ??????? ????????? ???????? (??????????, ???????? . 2011) 7 ????? ?????? ?????? ??????? ?????? ????? Ð?".????? ? ?.????? ????????? ?? ???????? ??????????. ???????? ??????? ?? ???????????, ????????????? ????????? ?????? ??????????????? ????????? ????????? ? ????????????, ?????????????, ???????-: ????????? ??????????????? ?????????? ?????, ??? ?? ????? ? ??????; ????????? ??????????? ? ?????????? ??????? ???????????? ????????? ? ?????? ???? ? ??????????? ???????????? ????????? ?????????????? ??????????; ?????????? ??????? ??????????????? ?? ??????????? ?????????; ????????? ??????? ???? ? ???????? ???????????; ?????????? ??????????? ?????????? (???????, ????????, ?????????????) ??? ????????? ?? ? ??????????? ???????????. ???????????? ??????? ??????? ???????????? ?.?. ???????. ?? ??????? ????????????? ???????? ?????????? ?????? ??????? ????????????, ??????? ????????????, ??????????? ? ???????? ????????, ??????? ????? ?????? ?? ???????? ? ????? ? ?????????. ???????? ???? ?.?. ???????, ????????? ????????, ????????? ?????? ?????????????? ?????? (??????, ??????????? ????????? ?????????) ?.?. ?????? (1935 ?.) ???????, ??? ???????? ???????? ????? ??????????? ???????? ???? ? ?????????????, ??? ?????? ????????????????? ??????? ????????, ??? ? ??? ?????????? ?????. ???????????? ??????? ?? ?????? ??????? ????????? ??????? ???????????? ?.?. ????????, ????????????? ??????????????? ????? ????????????, ??????? ???????? ???????????? ????????? ??? ??????? ???????? ? ?????????????? (Leslie, 2016) 8 . ??? ?????? ?????? ???? ???????? (Skinner box), ????????? ? 1930-1931 ??. (Skinner 211) 9 ?????? ?????????? ?????????????? ?.?. ???????? ?????? ??????????? ? ???????? ??????????? ?????????, ??? ????? ?????????? ?????????, ????????, ? ????????????????? ????????. ????? ? ?????? ???????? ?????????? ??????? ????????, ??????? ??????? ??? ????????????? ?????????? ???? ??????????? ??????????????, ? ????? ?????????? ????. ???????? ?????? ?????????????? ??????? ?? ?????? ??????? ? ?????????????? ????????????? ????????? ???????????? ????????? (1946?.) (Coleman, 2016) 10 ? ???? ?????? ??????????? ???????????? ???????? ??? ?????????? ??????? ?????? ???????? ?? ???????????? ?.?.????? (1917 ?.) (Walsh, 1917) . Ð?"?. ??????? ???????, ??? ???????? ??????? ???????? ???? ????????? ???? ? ???????????? ??? ???, ?? ????????????? ? ?????? ? ?????? ?????? ????????????? ? ???????, ? 1913 ?., ? ??????????-?????. 11 8 Leslie I. The scientists who make apps addictive (2016) / I. Leslie // The Economist. Oct. 20th. 2016, available at: https://www.economist.com/1843/2016/10/20/the-scientists-who-make-apps-addictive (accessed: 27.09.2021). ????????? (Spengler, 1918) 12 . ? ??? ??????, ????????? ????????????? ????????? ????: ??????????????? ???????????? ??????? ? ????????? ?????????? ????? ??????????????? Ð?"???????; ??????????????? ???????????? ???????????? ??????? ? ?????? ?????????? ? ?????????? ??? ? ?????? ??????? ?????, ?????????????? ? ??????? ?? ?????????? ?. ???????? (Coleman, 2006) 13 ????????????? ???????? ? ????????? ????????? ???? ?????????? ?. ??????? ? ?. ???????. ?. ??????? ???????? ??????? ????????? ????????????? ?????? (1922 ?.) (???????, 2004) . 14 . ?????????? ???????, ????? ?????????????, ?????? ???????????? ? ???????????????? ????????????? ??????, ????????? ??????????? ?? ???? ??????? ???????? ??????????. ?. ??????? ???? ? ??????? ?????? ?????? «?????????», ????????? ????? ? ???? ??????????? ? ??????? ????????????? ??????. ?. ??????? ???????? ? ???????? ????????? ????????? ?????????, ??????????? ?? ?? ??????, ? ?? ??????????? ???????????????? ????????? ? ?????????? ??? ?????? ??????? ???????? ???????????? (???????, 1923 15 , 1928 16 , 1955) 17 . ??????? ?? ????? ?????? ??????? ????? ? ???????? ?? ???????????? ?????????? ????????????? ?.????????, ?. ??????? ????????? ???????????? ???? ? ???, ??? ?????? ???????????? ???????, ?????? ?????, ?????????? ?? «???????????? ?????????? ?? ???? ??????». ???????? ?????, ???????????????? ?????? ????????? ?????????? ?. ???????? ???????????? ? ? ?????? ?????. ?.??????? ????????? ? ??????????????? ????????? ?????-??????, ?????? ??? ??????????????? ???????????? ??????? ????? ???????????, ?????????? ???? ?? ????????? ??????? ?????? ???????? ???? ?????? ?? ?????? ????????, ??????? ????? ???????? ???? ?????? (???????, 2011. ?. 182) 18 . ???????, ????????? ???????? ???????? ??????????, ? ??????????? ???????????. ? 1950-? ??. ?. ????? ?????????? ?????? ??????????????? ????????? (?????? ???????). ?. ? ?. ????? ??????????? ??????? ????????? ???????????, ??????????????? ?????? (Emery, 1999) 19 ? 1967 ?. ???????? ????????????? ????????? ???????????? ????????? ?.????? ???????? ?? ??, ??? «??????????? ????????????? ???» ?? ???-????????? ????? ????? ?????????? ???????????? ??? ?????????? ????????????? ??????????? ??? ? ????? 90-? ??. (Tarpley, 2008) . ?. ? ?. ????? ????????????? ??????????? ??? ??????? ??????????? ????????????? ??????????? ????????, ?????? ?????????????? ???????, ???????????? ??????????, ???????????? ????????????? ??????????. Ð?"????? ????????? ????? ????? ????? ? ?????????? ???????? ? ?????. 20 ??????, ? ?????????????? ???? ??????? ????????? ??? ??????????? «??????? ?????????» ???????? XX ?. («???????? ?????» ? «????????? ?????????» 1968 ?.) (???????, 2016. ?.17) 21 . ? 1967 ?. ?.????? ????? ???????? ??? ????????????? ????? ???????????? ????????????? ???? ?????????? ??????????, ??????????? ????????????? ?? ?????? ???????? ?????????, ?? ? ????????? ???????????? ?????? ?????????? ????? (Emery, 1967) 22 . ? 1975 ?. ?. ? ?. ????? ????????????, ??? ????????????????? ?????????? ????? ??? ???????? ?????? ???????????? ? ?????? ??????????????? ? ???????????????? ?????????? ????? (Emery, 2011.) 23 d) ???? ????????????????? ???????????? ???????????????? ????????? ? ???????????? ?????? ?????????????? ???????. . Ð?".???????? (1969 ?.) ????????? ??????, ??? «?????????? ???????? ???????? ??? ?????????????? ???????????? ???????? ? ????????????????» (Simon, 1969) 24 . Ð?"????? ?? ????. design -?????????????, ???????, ????????, ? ????? ??????, ????, ???????. Ð?". ?????? ???????? ????????????? ????????? ???????????? ?????????????? (1955 ?.) (Simon, 182) 25 19 Emery M. Searching. The theory and practice of making cultural change. -Amsterdam, 1999. , 20 Tarpley W.G. Obama: the postmodern coup. Making of a Manchurian candidate. -Joshua Tree, Calif., 2008 21 ??????? ?.?., ??????? ?.?. ?????? ? ?????????? ?????????? ?????????? (?? ??????? «??????? ?????????») / ?.?. ???????, ?.?. ???????. ?.: ??????? ?????????????? ????????, ???????? ????????????? ?????????, 2016. -433 ?.?.17. 22 Emery F.E. 1967. «The Next Thirty Years: Concepts, Methods and Anticipations.» Human Relations 20 (3): 199-237, available at: dx.doi.org/10.1177/001872679705000802 (accessed: 27.09.2021). ??????? ????????????? ???????????? ???????? ?????????? ??????????????. Ð?".?????? ? ?.?????? ???????? ???????? ??????????????? ????????????, ???????????? ?? ???????? ??????????? ?????? ?????????????? ???????? ??????? ? ?????????? ??????? (??????? ????????????? ?????, 2004) 26 . ????? ??? ????????? ????????? ? ??????? ?????????????? ??????????, ?????? ????????? Logic Theory Machine (1956 ?.) ? General Problem Solver (GPS) (1957 ?.). ??? ????????? ???????????? ????????????? ??????????? ?????????? ????????? ?????????? ??????????? ????????????? ???????????????? ? ????????????? (Newell, 1972) 27 ???????????, ?? ??????? ???????? ?????????, ???????? ????????, ?????????????? ????????, ?????????? ?? ?????????? ?????. H.C. ???????? (1977 ?.) ??????????? ???????? ???????? ? ???????? ??????????????? ??????? ????????????? ????????? ? ??????????????? ?????? ?????????????? ?????????, ?????????? ?????????? ???????, ??????, ???????? (Triandis, 1977) . 28 ??????????? ??????????????? ?????????, ?????????? ?? ???????????? ??????????, ??????? ?? . Ð?"?. ??????? ? Ð?".?????? (1977 ?.) ???????? ???????? ?????? ????????????? ??????????. ??? ?????????? ??????, ?????????? ?????????? (????????, ???????? ? ?????????), ? ?????? ???????????. ?? ?? ??????, ???????????, ??? ????????? ????????? ?? ???????? ????????? ????????????? ?????????. ? ?????? ???????????? ??????????? «????????????» ????????, ??? ???????? ???????????? ?? ??????? ????????????? ??????????, ? ????????? ????? ???????? ???????????? ???????????, ???? ?????????? ??????????? ? ??????? ????? ? ????????? ??????????? ? ?????????. ???????????? ?????? ? ????????? ??????????? ???????????? ???????????? ??????? ?? ??????? ?. ?????, Ð?"?. ??????, ?. ???????, ?. Ð?"?????, ?. ?????, ?. ???????. Ð?"????????????, ? ????????????? ?????? ???????????? ????? ?????????? ????????? ???????????, ???????????? ? ?????????? ? ???????????????? ?????????? ??? ???????????? ????????. ?????? ?? ??????? Ð?".??????? ?? ????, ??? ??????????? ?????????????? ?????? ? ????????????? ??????? ????????????? ?????????? ??????????? ???????, ?????????? ??????????, ????? ?? ??????? ????? ???????????? ??? ???????? (?? ???. ratio -?????), ????? ?????? ????????? ??????????? ????????? ? «???????? ??? ??????», ??????????????? ?? ?????????? ?? ???? ??????????? ??????????? ? ?????????? ??????. ????? ??????????? ?????? ???????????????? ?????????? ? ???????? ??????? ??????????? ????????????? ?????????????? ?????????, ??????? ????? ?? ????????, ?????? ? ????????????? ?????????????????? ? ????????????????????? ???????? ???????????????? ?????????. ?????? ???????? ?????? ????? ???, ??????????? ????????? ??????????? ????? ?? ?????????? ? ???????? ???????????, ??????? ???????? ????????????, ????????, ?????????, ?????????? ????, ?????????????. ??????????? ???????? ?????? ?? ??????? ?????????????? ???????? ??????????. ??????? ??????????? ? 2018 ?. ???????? ????????? ???????????? ??????????????? ? 11 ??????? ????????????? ????????????? ????????. ??????? ???????????? ????????????, ??? ?????? ????????? ??? ???? ? ???????? ??? ????? ????, ???????????? ?????????? ???????? ?? ?????, ?????????? ???? ??? ???????? ?????????? ?? ????? ???????, ??? ?? ???????? ???????????? ????? ??????? ? ????????????? ?????????. Ð?".?????? ????? ???????????? ?????? ????????????? ??????? ????? ?????????? ?????? ???????????? (??????, 2003. ?.196) 29 . ?????? ??????? ?? ????? ???????? ???????. Ð?". ?????? ???????, ??? ? ????? ?????? ?????????????? ?????????????? ???????? ????????????? ? ????????????? ????????????? ?????????? ??????? ????? ????? ??????? ????????, ??? ???????? ????????????? ? ????????????? ????????????? ???????? ???????, ??????, ??????? ?????????? ??????? ??????????? ?????? ???????? 30 ? ????? ?????? ???????????? ?????????? ????????????????? ?? ??????? ????????????? ????????????? ???????? ???????, ????????, ?????????? ?????? ? ?????????, ?????????????? ????????? ????? Ð?". ???????, ??? ??? ???????? ????? ???? ????????????? ?????????? ??????? ?????????? ????????? ? ?????? ????????? ???????? ???????, ??????? ???????? ?? ??? ?????????????. ? ?????? ??????? ????? ??????????? ???????? ??????????? . ????? ?????????? ?????????????? ??????? IT-?????????? ??? ???????? ????????? ???????? ???????????? ????????????? ??????? ?????????????. ??????? ? ???????????? ???????? ?? ????????????? ????????????? ? ?????????????????? ????? ???????? ??????????? ??????? ????????????. ??? ??????????? ?????? ???????? ??????????????? ???????? ????? ?? ?????????? ????? ???????. ??????, ??????????????? ???????? ?? ?????????????? ? ?????? ???????? ???????? ?? ??????????? ?? ???????? ??????????? ???????, ????????? ??? ???????????? ? ?? ???????. ????????????? ? ??????????? ????????????? ?????????. ??????? ????? ????? ??????????? ???????? ? ?????????????? ????????? ?????????????? ???????, ?????????????? ? ???????? ??????, ??? ????? ?????? ? ?????? ???????????? ??????? ??????????? ????????????? ????????? ????????????. ??? ???????? ?????? ?????? ???????????? ?????? ????????? ?????? (loss aversion) Ð?".???????? ? ?.??????? 31 ?????? ?????????????? ??????? ??? ??????? ??? ????????? ????????? ????? ????????? ? ??????? ?? ?????????? ??????? Ð?". ??????? (1988 ?.) (1979?.). ???? ?????? ?????? ??????????? ? ???, ??? ???? ?????? ????????? ???????? ??????, ??? ???????? ????????????? ??????? (????????????? ????????). 32 e) ???????? ???????? ?????????? ?????????????? ???????. . Ð?". ?????? ?????????? ????????, ??????????? ? ??????? ?????, ????? ??? ?????????, ???????????, ???????? ????? ? ???????????. ????? 1970 ?. ????????? ????????????? ?????????? ????? ????? ???????? ??????. ?? ??????? ????????? ? 1983 ?. ? ???????????? ?? ??????? ?????????? ????? 80 ????? ????????? ?????????????? ?????, ? ????? ?? ????? ????????? 8000 (????????, 31 Kahneman D., Tversky A. (1979) Prospect theory: An analysis of decision under risk. Econometrica, 47. -313-327. 32 Norman D. A. (1988). The psychology of everyday things. Cambridge: MIT Press. 35 ?????? ??????? ????????? ??????? ????: ??????? ????????// ????????? ? ????????. 1997. ?6, available at: https://cyberleninka.ru/article/n/rimskiy-klub-hronika-dokladov (???? ?????????: 27.07.2021). ? ??????????? ??????? ???????? ????? -«???????????????? ? ????????: ?? ??????? ??? ?? ????» (Scliaff, 1982) 34 ?????????? ???????? ?? ???????????? ???????? ??????????????? ???? ? ????????? ???????????????? ?? ??? ????? ????? ???????????? ???????? (????, 1997) 35 . ? ????? ???????, ??? ????????? ????? ? ???????? ????????????? ???????????? ??? ????????? ?????????????????? ?????, ???????? ????????? ????????? ? ????????????? ???????? ???????????? ????? ??????, ????????????????? ????????? ???????? ? ???????????? ????????????. ? ?????? ???????, ??? ?????????????? ??????????? ???????, ??????? ? ???????????? ???????? ??????????????, ?????????????? ??????????? ????? ? ????? ????????????? ???????? ??? ?????? ??? ???????? ???????? ?? ???, ???????????? ???????????? ?????????? ???????? ???????? ? ???????????? ????????. ? 1997 ?. ?.Ð?"?. ???? ???????? ? ???????? ?? ???? ????????????? ??????????? ??? ??????? ?? ????????? ?????????????. ?? ???????, ??? ????????? ???????? ???? ????? ??????? ???????????? ? ???? ?????? ?????. ?? ?????? ???? ??? ???? ???????: 1. ??? ??????, ????????? ? ??????? ????? ??????????? ????? ??????? «??????? ?????». 2. ??? ??????????? ? ????? ?????????? ?????????. ?.Ð?"?. ???? ???????? ????????????? ?????????? «??????????» (?????? captology ?????? ? 1996 ?. -????????? ????? ?????????????? «Computers as Persuasive Technologies»), ????????? ??????????, ??? ?????????? ?????????. ???????? ??????????, ???????????? ? ??????????? ?????? ????????????? ?????????????? ????????? (????????, ?????????? ??????????? ???????????, ?????????????????? ?????????? ? ?.?.), ????????? ? ????? ????????? ????????? ??? ????????? ?????. ? 1998 ?. ?.Ð?"?. ???? ??????????? ?????? «?????????? ?????????: ??????????? ? ??????????? ????????????» (Fogg, 1998) 36 Facebook, Instagram ? ?????? ??????????????? ???????? IT-????????? ??????? ????????????? ?????? ?? ?????? ??????. ????? ?? ????? ??????????????? ????????? ???????? ?????? ????. ?????????? ?????????????? (? ???? ??? ?????????) ????????? ????????, ??????????? ???????? ?????????? ???????. ? ?????????? ????? ?????????? ???????? , ????????? ??????????? ??????????. ?????????? ?? ??????? ??????? ????????????, ???????? ??? ????????? ?????????, ??????? ??? ????? ? ????????, ??????? ??? ?????????. ?.Ð?"?. ???? ???????? ??????????? ? ?????????? ???????????? ??????????? ?????????? ????????? (???????????? ??????????? ??????? ?????????). ??????????? ??????????? ???????? ?????? ?????? ??????? ? ???-?????? (2002 ?.), ????????????? ????????? ????????? ??? ????????? ???????? ??????? ????? (2005 ?.). ? ????? ????????? ????????? ????????????????? ?????? ???????? ???????? ????, ??? ???????? ????? ???????????? ? ???????? ????? -???????, ?????????? ???????? «?????????? ?????????». ????? ?.Ð?"?. ???? ???? ??????????? ? ?????????? ???????????? ??????????? ?? ?????????? ???????? (2008-2012 ??.). ? 2007 ?. ?.Ð?"?. ???? ? Ð?".????????? ?????????? ???????????? ???? ?? ??????????? Facebook, ??? ???????? ???????????? ?????? ????????? ??? ?? ????????, ??????? ?????? ???????? ????????????? ? ??????? 10 ??????. ? 2010 ?. ?.Ð?"?. ???? ???? ????????? ?????, ????? ?????? ????????? ?????? Facebook ? ???????? ????? ?????. 36 Fogg BJ. (1998). Persuasive computers: perspectives and research directions. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '98). ACM Press/Addison-Wesley Publishing Co., USA, 225-232, available at: ??????? ????? ???????? ??? ????? ?????????? ?????????. ???????????? ?????????? ????? ??????? ?????????, ????? ???????????? ??? ????? ?????? ??????? ????????? ?? ?????. ? ???????????? ????? ?????????? ?????????????? ??????? ???????? ??????? ???????? ??????, ???????? ??????????, ???????? ?????????????, ??????????? ?????? ? ??. ?????? ??????? ????????? ?.Ð?"?. ????? ???????? «?????? ?????????» ? «????? ???????????? ?? ???????? ?????????». ?????? ????????? ?.Ð?"?. ????? (Fogg Behavior Model -FBM) (2009 ?.) ??? ??????? ? ?????????????? ????????????? ????????? ??????????, ??? ??? ???????? ?????? ????????? ? ???? ? ??? ?? ??????, ????? ????????? ????? ?????????: ?????????, ??????????? ? ????????? (?.Ð?"?. ????, 2020) 37 . ? ?????? ????? ??????? ????????? ?? ?????????? ????? ???????????? (2020 ?.), ?????????? ?????? ??????????? ?????????, ??????? ? ?????? ??? ???????????? ?????????? ???????? ??? ????? ?????????? ? ???????? ????? (?.Ð?"?. ????, 2020) 38 ?????? ??????? ?????? ?.Ð?"?????? ? ?. ???????? (2002 ?.) . 39 ????????? ??????? ????????????? ?? ????????????? ??????? ?? ?????????? ?????? ????????, ????????? ????? ???????? ???????? ? ?????????????? ?????????. ?. Ð?"????? ? ????? ?????? «?????? ????????» ????????? ??? ???????? ?????????: ??????, ????????????? ? ??????. ?. Ð?"?????, ?. ??????? ? ?. ?????? ??????????? ????????? ????? ????????, ?????????? ???????? ?????????? ? ???????? ????????????? ?????????? (Desmet, Hekkert, Hillen, 2003) 40 ??? ?????????? ??????? ?????? ????? ??????????? ??????????? ?????? ??? ?????? ????????????? ?.?????? (2008 ?.) . ?????? ??????????? ????????, ??? ????????? ????? ??????????? ??? ?????????????? ????????????? ???????????? ?? ???????????, ????? ??? ????? ? ????????? ??????????? ????????, ??? ???????? ??? ????????????? ??? ????????. ???????? ????????, ???????? ?????????? ??????? ???????????, ????????? ????????? ??????? ??????? ??? ??? ????????. 41 37 Fogg B.J. Tiny Habits: The Small Changes That Change Everything / B.J. Fogg. -Boston, Massachusetts, U.S.: Houghton Mifflin Harcourt, 2020. -362 p. , ????? ????????????? ?? ???????????? ???????? ??? ?????? ??????????? ?? ??????? ?? ?????????, ? ???????? ???????? ? ?????????? ???????????, ??????? ?????? ???????????? ????????????? ? ???????? ???????. 38 ???? ?.Ð?"?. ????????????: ????????? ????, ??????? ???????? ? ??????? ????????? / ?????? ?? Ð?"??? ????; [??????? ? ??????????? ?.?. ?????.] -Ð?".??????, Ð?".????????, ?.?. ??????? (2010 ?.) ????? ??????????? «??????? ? ??????????» («Design with Intent», DWI) ??? ???????????????? ??? ??????????? ??? ?????????? ? ????????????? ????????? ???????????? (Lockton, Harrison, Stanton, 2010) 42 ?. ???? ? ?.????? (2014 ?.) ?????????? ???? ?.Ð?"?. ????? ??? ???????????? ????? . 43 ???????????? ?.??????? . ??????? ?????????? ??????? ???????? ????????? ?????? ?????????, ??????? ????? ?????????????? ?????????? ?????, ???????? ????????? ?????? ????????????. ?. ???? ? ?.????? ??????? ?????? «??????» -??????????????? ???????? (???????, ????????, ?????????? ?????????????? ? ??????????), ??????? ???????? ???????? ?????????? ??? ???????????? ??????????????? ????????. 44 (2013 ?.) ???????? ???????????? ???????????? ?? ?????????? ?????????, ?????????? ?????, ??????????? ? ???????? ? ?????????? ?????????? ?????, ???????? ???? ?????????: ?????????? ??????????, ???????? ??? ?????? ?????????, ??????????? ??????????? ?????. ?.??????? ???? ?????? ?????? ?????????????? ????????? ??? ????????? ????????? ?????????????: ?????????, ????????????, ??????????????, ????????? (??????????????, 2021) 45 ?.Ð?". ????? ? ?.?. ????? (2018 ?.) ??????????? ??????????????? ????????? ??? ???????????????? ????????? ????????????? (Combs, Brown, 2018) . 46 ?.??????? (2019 ?.) ????????? ?????? ?????????? ????????????? ????? ?? ????????, ?????????? ?????? ?????: ?????????? ????????????? . ?????? ???????????? ?? ?????????? ??????? ?????????????? ??????? -?????????, ??? ??? ????????, ??? ???????????? ????????????? ?????? ??? ???????? ????????, ????? ?????????? ??? ? ?????????? ???????? ?????????????. ????? ???????????? ????????? ???????? ??? ??????????? ????????? ?????????. ?????? ???????? ???????? Boundless Mind (2015 ?.) ? ?????????? ??????????????? ???????? ? ?????????? ?????????? ????????? ?? ??? ????????????? ?????????? ??????? ????????? ????????????? ?????? ?????????, ? ??? ?????????? ??? ????????? ?????????????. 42 Lockton D., Harrison D.J., Stanton, N.A. 'The Design with Intent Method: a design tool for influencing user behaviour'. Applied Ergonomics Vol.41 No.3, pp. 382-392, May 2010, available at: ??????, ?????? ??????????? ?? ????????? 47 . ?????????? ?????????????? ? ?????????? ???????? Stentrode ???????? ?????????? ?? ?????????? ?? ???????? ?? ?????????? ? ??????????? (???) ?? ???????????? ?????? ?????????? ?? ?????. ??????????????? ????????, ??????????????? ? ??????? ????????, ?????????? ? ?????????? ????????, ????????? ?? ???????????????? ??? ?????. ? ???? ???????? ????????? ??????? ???????, ????????? ? ???????????? ? ??????? CPS, ????????????? ? ?????????????? ??????????. ????????????? ?????????? ???????????? 51 ? ?????????? 7 ??????????? ?????????? ????????? ??????? ??????????? ???????????????? ?????????: ? ?????????? ?????????????? ????????? ??????? -???????????? ???????????? ??????? ???? ?????? ??????? ?????????? ????????? ??????? ? ??????-?????????????, ????????????????, ??????????, ???????????? ? ???????? ????????????? ??????????????? ??????. ??? ???????? ????????? http:/?????????, ????????????? ??????, ????????????? f) ??????????????? ??????????? ?????????????? ???????. ?????????????????? ??????? ???????????? ??????????, ??????????, ??????????, ????????????, ???????????, ????? ???????????? ???????????, ?????????, ? ?? ??????????? ????? ??????? ????????? ??????????? ?????. ???????? ????????????? ? ???????????? ?????????????? ???????????? ?????????????? ??????? ?? ????? ???????? ??????? ? ??????? ?????? ????????????, ?????????? ??????????? ????????? ?????????, ????????? ????????. ??????? ????????? ?????????????? ??????? ??????? ? ????????????????? ???????????, ???????? ???????? ???????? ? ???????????? ?????????? ????????? ???????? ??????? ????? ???? ? ????????????. ?????????????? ???????? ????????? ??? ?????????????? ??????????? ??????? ??????????? (????? ????????? ?????, ??????? ??????????, ?????????????? ?????????, ???????? ????????, ??????????????? ??????????, ??????? ???????????? ????????? ? ??.), ????????? ??? ????????????? ???????, ??????, ?????????? ??????????, ?????????????? ????????. ???????????? ???????????????????? ???????? Neuralink ? Synchron ???????????? ??????????? ???????? ??????????? ?? ????? ??????????????????? (???????????????) ???????? ? ??????????????? ????????. ???????? Neuralink, ?????????? ????????? ????? ?????? ????? ? ???????-????????? ????????, ????????????? ?????????????? ??????????????? («???? -?????????»). ????????, ??????? ??? ?????????????? -?????, ? ??????? ????????? ??? ???????? ???????????? ???? ? ????. ??????????????, ??? ???-??????? ????????? ?? «???????? ???????», ??? ??????????? ????????????????? ? ???????????? ? ?????????? ????????????????? ???????? ? ??????? ?????????? ????????????. ???????? ???????? ??? ????????? 1024-?????????? ?????????? (N1 Link), ??????? ????? ??????????? ?????????? ????????? ????????? ? ???????? ?????? ?? ???????????? ?????. Neuralink ?????????? ???????????? ?????? ??????????? ??????????, ??? ?????????? «??????? ??????? ??? ?????». ?????????? ??????????? ? ???????? ????? ? ??????? ??????????? ??????? ??????, ?? ?????? ?????, ?????. ??? ?????????? ??????? ?????????, ?????????? ?? ??????, ??????? ? ????????, ??????? ????????? ???????? ?????? ?????? ? ????????? ????-????. ????????? ??????? ????? ??? Neuralink ?????? ??????????? ????????? ??? ?????????? ?? ?????. ??? ????????? ????????? ?????????? ???????? ?????? ?????? ? ????, ????? ?????? ?????????????? ????????? ????????? ???????????? ????? ???? ?????. Ð?"? ??? ??? ? ???????? ??????????? ?????????? ???????? ???????? ???? ?????? ????????? ???????????? ???????? (??? ????????????) ????????????? ??????, ??????? ????????? ??????????? ??????????????? ????????, ?????????????? ?????????? ?????. ?????????? ????????? ?????? ???????? ??????? ????????, ????????, «??????» ???? ? ?.??????, ??????????????? ?????????????? ????????? ?? ????????, ????????, ??????????? ?????????????? ? ??????????. ???????? ????????????? ?????? ?????????? ??????? ??????? ?? ??????????. ???????????? ???????????????? ???????? ?? ???????? ?????????? ?????????? ?????, ?????????? ????? ????? ????????? ????????????? ? ????????????? ?????????. ????????????????? ?????????, ??? ??????? ??? ?????? ??????????? ??????????????? ????? ?????? ? ??????????? ???????????, ?????????? ?? ?????????????. ????????????????? ????????? ????????? ?? ??????? ??????? ??????????? ?? ??????????? ?? ????????? ????????, ?? ????????? ? ???????? ????????????? ????????. ????????????? ?????? ???????????, ????????????, ?????? ?? ?????????, ?????????? ??? ? ????????????? ???????. ????????? ????????? ???????? ????????? ?????????? ??????????????? ????????? ? ???????????? ? ????????. ?? ?????? ????????, ????????????? ??????????????? ????????? ? ?????? ????????? ? ??????????? ?? ????? ??????????: ????????? ????????????, ????????????, ??????????? ????????????, ? ???? ??????????????, ??????? ??????????? ? ?????????? ????????????? ?????. ????? ?? ???????????? ????? ???????????????????? ???????? ????????????? ???????? ?????? ?????????????? ?????????? ??? ????????????. ??????, ?????????? ? ??????????????? ???????????????, ??????? ???????? ????? ? ??????? ??????????? ???????????? ??????????? ? ????? ????????????: ? ?????? ?????????????????? ?????????? ???????????? ????? ????????????? ???????? ?????. ??????? ????? ????? ???????? ?? ?????????? ??????????. ?????????? ?????????????????? ?????????? ?? ???????, ? ???????? ???????? ????????????? ?????? ????? ???????????????, ???????? ? ???????????? ?????????? ????????? ???????? ??????? ???????? ??????? ? ????????????. ?????? ???????, ????? ?? ??????, ????????? ? ??????? ???????? ????? ?????????????? ????????. reduce error [Electronic Resource] / J. Grout// AHRQ Publication.-2007. -https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2464876/ ?????????: 19.06.2022). ??????????, ??????? ????????????, ????????????, https://doi.org/10.3390/s150304837 (???? ??????????? ?????????? ? ??????? ???????????????? Focus on Models//Sensors 2015, 15(3), 4837-4869; No. 07-0020 // Quality \& safety in health care. -2006. -?. 44-49. -URL: ???????? ????? ????? ??????????????? ? ??????????? ???????? ? ????????? ??????? ???????. ? ?????????: 19.06.2022); Grout, J. Mistake proofing: changing designs to ??????????. ??????????? ?????????? ????? ? ??????? ? ????? ???????, ?????????? ????????? ???????? ????? ?????????????? ?? ????????. ???????????? ???? ???????? 86 ?????????? ????????, ??????? ?????? ??????????? ???? ?????. ?????? ??????? ????? ?????????????? ???????????? ???????? ????, ?.?. ?????????? ????, ??? ????????? ??????? ???????????? ? ?????????, ? ????????? -? ??????? ? ? ????????? ????. ???? ?? ????????. ??????????? ?? ?????? ??????? ???????????? ????????? ?. ???????, ? ????????????? ????????? ????? ??? ??????????? ???????? ????????? ????? ????????-????????????? ???????????? ????????? ?? ?????? ?????? ????. ??????????-??????????? ?????????? ???? ??????????? ??????????, ????? ??????? ????????????? ??? ?????????? ??? ??? ???? ??????????? ???????, ?? ??? ?? ???????????? ????????? ???????? ??, ??? ?????????? ?????? ???? ????????, ? ????? ?????????????????? ? ????? ??????? ???????? ???? ????? ??????? ?????? ? ??? ??? ??????????????? ????? ?????. Ð?"??????? ?????????? ????? ??? ?????????? ???????????? ??? ????? ??????? ????????, ? ??????? ??????? ??? ?? ?????. ?????????? ????????? ???????, ????? ??????? ? ???????????? ???????? ? ????? ???????? ?????, ?????????? ???????? ???????? ?????. ? ???? ?????, ????????? ?? ????? ??????? ???, ??? ???????, ??? ????? ???????? ??????????? ? ????????, ?? ???????? ?? ??????????, ?? ?????????, ?? ? ????????? ?????????? ?????? ??? ??????????? (Ð?"???????, 2022) 48 ??????????? ?????? «????????? ??????? CPS» ????????? ?? ??, ????? ???? ????????????? ? ????????????? ????????? ????????? ? ????????? ? ???? ???????????????? ???????????? ?????????? ???????? ?????????? CPS ? 2050 ?. Ð?"?????? ????? ???????? ????????? ???????????? ??????????, ????????????? ??????? ? ????????? ?????? ? ?? . ??? ?? ?????, ??????????????? ??????? ????????? ????? ??????????? ?????????, ??????? ????? ??????? ????? ????? ?????????, ???????? ? ???????????. ?? ????????? ????? ? ??????? ???????, ??????? ??????? ? ???????????????, ??????????????, ????????????? ????????. ????????? ????????????????? ??????? ???????????? ??????????, ????????? ??????? ????????? ????????? ???????? ? ???????, ????????? ? ???????????? ? ????????? ????? ???????? ? ?????. ????????? ???? ??????? ?? ????????: ??? ?????????? ????? ??????????????, ???, ? ????? ?????. ?? ???? ???????? ?? ? ????? ????????? ??????????? ??????? ? ???? ????????????? ???????????????. ???-?????????? ? ???-???????????; ???-?????; ?????????? «Screentime Genie»; ??????????????? ?????? ? ?????????? ????????????, g) ???????? ?????????? ?????????????? ??????? ? ???-???????? ?????; ???-??????????; ???-??????? ? ????????????? ? ????????? ????????????? ?????? ???????: ????????????? (????????, ?????????????? ??????????. ??????????? ????????????? ??????????; ?????????????? ?????????????; ????? ? ??????? ?????????? ?????, ???? ??????? ????????????); ???????? (????????, ???????????????? ???????? ??????, ???????????? ?? ???????? ??????????? ????????? ?? ???? ?????? ?????, ????????? ? ???????? ? ???????????? ?? ??????????); ?????? ? ?????????? ?????????????? ??????? ????????: ? ???????????? ?????????????? ???????? ???????, ???????? ? ???????? ??????????? ?? ???????????? ????? ?????? ?????????, ??????? ??? ??????????? ?????? (????????, ????????-? ????????; ???????????????? ? ???????? ?????, ??????? ???????????? ??????, ??????? ??????? ? ????????????, ????????? ????????????, ??? ???? ? ???????? ????????? ??? ???????? ??????????? ?? ????? ???????????? (??? ????????????, ??? ????????????? ????????????); ??????????? (????????, ????????, ?????????? ? ????? ??????????????? ?????????? ????? -Ð?". Ð?"???? ? ?. ???? (2009 ?.) ????????) ??????????: ??????? Twitter ????? ?????????? ????????? ?????????, ?????? ????????); ??????????, ?????????? ?? ??? ???? ????? ?????????? ??????????? ?????? ????????? ??? ?????? ???????????? ? ???????? ????????????? (????????, ?????? ? ??????? ????????? ? ????? ???????? ????????????? ? ?????????? ???? ?????? ? ?????????? ? ?????? ?? ????????????? ???????? Ð?". ?????? ?? ???????????? ???????); ? ?????????? ???????????? ?????????? ??? ??????? ??? ???????? ? ??????? ? ?????????? ? ?????? ????? ? ????? ??????????? ????????????? ??????? ???; ?????????? ???????????? (????????, ? ??????????? ? ???????? ??? ?????? ?????? ??????????????, ???????????? ????????? ??????????? ? ???????????? ?????????????? ????????? ???????????? ???????? ????????? ??????????? ??????). ? ??. (?????????, ????????? ??????????? ?? ?????????? ?????, ????????? ? YouTube ? TikTok ? ???????? ???????? ??????? CPS ???????? ???????????????? ??????????? ????????, ?????????? ????, ??????? ?????? ??????????? ??????????? ? ????????? ?????? ??????????? ?????????? ????? ?? ?????????? ?????????? ????? ?????? ?????????????? ???????; ????, ?????????? ????????????? ???????, 52 . ?. ??????? ? ?. ????????? (2015 ? ???????????? ??????????? ????????? ? ????? ??????????? ??????????, ???????????? ??????? ?????, ?.) ??????? ???????????? ??? ?????????????? ???-???????????????, ???????????, ??????????? ??????????, ??????? ????????????? ? ???????????? ?????????????? ??????? ? ?????? ?????? ???????? ??????????); ???????? ????? ? ?????????? ???????, ??????????? -?. ????? ? ?. Ð?". ????? ???????? ????????. ??????????????? ??? ??????????? ????? 53 , ?.?. ??? «Boundless Mind», ?.? ????????? ?????????????? ?? ?????? ?. ?? (??, 2015) 55 ?????????? CPS ? ??????????? ???????, ??????? ????????? ?????? ????????? ? ??????? ???????? ? ????? ??????????, ?????????? ??? ??????? ?????????, ??????? ???????? ????????????? ???????, ????????????, ??? ???????? ?????? ????????????, ????????? ????????, ????????? ????????????? ??????????? ??????????? ???????? ????????? ????????????? ??????????? ??????????, ??????? ???????, ???????? ????????????? ??????? ????? ????????? ????? ???????????, ??? ???????????? ??????? 49 , ??????? ????? ???????????????, ????? ?????? ? ????????????? ?????????? ?????????????????, ????????, ????????? ?????????? ????? ? ?????, ???????? ?????????????????? ??????? ??? ?????? ??????? ???? ? ???????????; ???? ? ?????? ???????? ?????, ?????????? ???????? ????????? ?????????? ??? ???????????? ??????, ?????????? ???????? ????????? ? Unilever ??? ??????????????? ???????????? ????? ???????? ????????, ?????????????, ?????????? ???????????????? ??????????? ??????????? ??????????? ??????? ? ????????? ????? ?????? ???????????? ?????????? ??????????, ???????????? ? ????????????? ??.; ????????? ? ????????? ? ???????? ?????????, ? ??????????????, ????????????????, ??????? ?????????, ? ????????? ???????????? ????????????? ????????? ????? ???????? ?? ??? ? ?????????, ?????????? ? ????????????????? ???????, ????????, Ð?". ??????, Ð?". ????????, ?. ?. ??????? (2010) ?????????? ????????? ????? ???????????? ???????????, ??????????????? ??? ??????????-????????????? ???????, ?????????? «?????? ? ?????????? ???????????. ??????? ?????????, ??????, ?????????? ???????????? ? ?????? ?? ?????? ??? ??????????? ????????? ? ???????????????, ??????? ???????? ?? ????????????? ????????? ? ?????????? ??????? ????????? ??? ???????? ??????? ????????????? ??????? ????? 50 ? ???????? ?????????, ????????????? ? ???????? ??????? ? ?????? ???????? -?. ??????, Ð?". ????? ? ?. ??? (2008 ?.) ??????? ?????? ????? ????????????? ?????????, ?????????? ? ????????? : ????????? ??????????? ?????? ? ????? ?? ??????????? ???, ????? ?????? ???? ?????????? ?? ?? ??????, ????????? ????? ??????? ? ???????????, ????????? ?????????????? ????????; ???????? ? ????????? ???????, ??? ??????? ?????? ????????? ????? 4 ??????; ??????????, ????? ??? ????????? ?????????? ??????? ???????? ?? ??????? ????? ? ????????????????? ?????? ???????? ? ??.; 49 Katyal, N. K. Architecture as Crime Control [Text]/ N. K. Katyal // Yale Law Journa. -2002. -Vol. l. -No. 111. -P. 1039-1139. 50 Grout, J. Mistake-proofing the design of health care processes. Behaviour [Electronic Resource] / J. Grout // AHRQ Publication.-2007. -No. 07-0020. -URL: https://archive.ahrq.gov/professionals/quality-patient-safety/patient-safety-resources/resources/mistakeproof/ (???? ??????????» ? ??????? ?????????????? ?????????? 54 , ?.?. ??????? (???????? ? ?????????? ???????), ?????????? ???????? ? ???????? ??????????? ????????? «????????? ???????? 4.0» ?????? ???????????? ??????????? ????????? ? ?????????????? ?????????????. CPS ??????? ?????? ?????????????? ???????? ? ?????????? ??? ???????????, ????????????? ? ??????????? ??????????, ?????????, ??????????? ? ??? ????? ???????? ??????????? ????, ??? ?????????? ??????? ?????????? ?????????? ? ???????? ????????????, ? ??????? ? ? ????????????? ?????????????, ???? ????? ? ?????????. ??? ????? ???? ?????????? ???? ?????????? ??????????????? ???????, ??????????, ??????????? ??????????????, ???????? ???????????? ??? ?????????????? ?????? ?????? ? ?????????????? ????? ?????? ??? ???????? ?????????, ??????????????, ????????, ???????????? ? ???????? ???????????? ? ????????????? ? ?????????????? ????????. ?????? ?????? ?????. ????????????; ???????? ?? ??, ??? ?????? ????????????? ????????????? ???????????? ? ??????? ???????, ????????? ? ?????????????, ???????????? ??????????????? ?????? (CPS) ??????????????? ?????? ?????? ?????????????? ??????? ???????? ???? ?? ???? ???? -??????? ??????? ???????????? ? ???????, ??? ???????? ? ?????????????? ????????? ?? ?????????, ???????????, ??????????????? ? ???????? ??????? ???????, ??????? ?????????? ??????????? ? ???????????, ??????? ? ???? ?????? ??????? ????? ????????? ??????????? ? ???????????? ???????, ??? ??????????? ????? ????????? ??????? ??????????????, ?????????, ?????????? ?????????? ??????? ?????? ????????? ??????? ???????????. ?????? ???? ????????????? ? ?????????????. ???????????????? ????????? ????????????? ??????, 200 ??????? ??????? ??????? ???????????? ???????????? ?. Ð?"?. ?????; ?????????????? ?????, ??? ?????????????? ???????????, ????????? ?? ??????? ???????, ???????? ?????? ?????????????? ?????????? ??? ????????? ??????, ? ?????? ??????? ?? ??????????? ??-????????????, ??? ? ????? ?????????????? ??????????. ? ??????? ?? ????? ????????????????????? ?????????? ? ????????????? ???????????? ?????. ????????, ??? ??? ?? ??????????? ????? ???????????? ?????? ??????????? CPS ?????? ????????? ????????????? ? ???????????? ????????????? ??? ???? ????????????????? ????????? ?????????????? ???????????? ? ???????? ?????????? ? ?????????? ?????? ? ???????, ? ?? ??? ?????????? ????????? ?????????????? ??????? ?? ????? ???????? ??????????. ??? ??????? ????? ??????? ? ?????????? ??????? ? ??????? ?????? ????????????, ?????????? ????????????? ? ????????? ????? ? ????????????????? ???????????, ????????? ??????????????? ??????????? ????????? ?????????, ????????? ????????.}\tabcellsep Year 2022 ( ) Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( )\\
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 			\footnote{Lockton D., Harrison D.J., Stanton N.A. 'The Design with Intent Method: a design tool for influencing user behaviour'. Applied Ergonomics Vol.41 No.3, pp. 382-392, May 2010, available at: http://dx.doi.org/10.1016/j.apergo.2009.09.001 (accessed: 27.09.2021). 4 Ð?"????? ?????????: ????? ??????? ?????? ?????? ????????, available at: https://reminder.media/longread/dizayn-povedeniya-samyy-prostoysposob-menyat-privychki (accessed: 27.09.2021).} 			\footnote{Facets of Consumer Behavior Management: Reflexes and Neurointerface} 		 		\backmatter  			 			 			  				\begin{bibitemlist}{1}
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