@incollection{,
	
					
					
					E1637561DBE88D6C0DC563FB89A3A4DD
				,
	author={{Md. MahbuburRahaman} and {Juhora JaminJuha}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}222
}

@incollection{b0,
	
	
		,
	title={{Alternative age measures: A research agenda}}
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			SGould
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	year={2013}
		
	

}

@incollection{b4,
	
	
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	title={{Consumer Attitude Towards the Cell Phone: A study on Young Generations of Chittagong Metropolitan City}}
	
	
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	journal={{Bangladesh. Asian Business Review}}
		
			3
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}

@incollection{b5,
	
	
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	title={{Functional brand qualities and perceived value: The mediating role of brand experience and brand personality}}
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}

@incollection{b6,
	
	
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	title={{An empirical study of factors influencing buying behaviour of youth consumers towards mobile hand sets: A case study in coastal distrcts of Odisha}}
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	title={{Counterfactual inference for consumer choice across many product categories}}
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}

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	title={{Counterfactual inference for consumer choice across many product categories}}
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			FJRuiz
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			DBlei
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			19
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}

@incollection{b9,
	
	
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	title={{Consumer intentions to use a service category}}
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@incollection{b10,
	
	
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	title={{The effects of mobile marketing, discount, and lifestyle on consumers' impulse buying behavior in online marketplace}}
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@incollection{b11,
	
	
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	title={{Factors affecting consumer choice of mobile phones: Two studies from Finland}}
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	title={{Strategic Brand Management}}
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	title={{Marketing Management}}
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	address={Upper Saddle River}
		
	
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@incollection{b14,
	
	
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	title={{Consumer brand preference towards mobile phone: effect of mobile phone attributes on purchase decision}}
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	author={{
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@incollection{b15,
	
	
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	title={{The importance of usability in product choice: A mobile phone case study}}
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@incollection{b16,
	
	
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	title={{Factors Affecting Smartphone Demand in Indonesia}}
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@incollection{b17,
	
	
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	title={{Determinants of customer loyalty to mobile phone brands}}
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	author={{
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			5
			
			,
	year={2020}
		
	
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}

@incollection{b18,
	
	
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	title={{Marketing communication strategies and consumer financial decision making: The role of national culture}}
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	author={{
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			TKushwaha
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@incollection{b19,
	
	
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	title={{The impact of service quality on customer satisfaction: The role of price}}
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	author={{
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	year={2021}
		
	

}

@incollection{b20,
	
	
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	title={{Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations}}
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	author={{
			FQuoquab
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			JMohammad
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			AM MSobri
		}}
		
		
	
	
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	journal={{Journal of Product & Brand Management}}
		
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	year={2020}
		
	

}

@incollection{b21,
	
	
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	title={{Factors affecting consumer buying behavior of mobile phone devices}}
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	author={{
			MSata
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	journal={{Mediterranean Journal of Social Sciences}}
		
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@incollection{b22,
	
	
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	title={{Time, consumption, and the older consumer: An interpretive study of the cognitively young}}
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	author={{
			ISzmigin
		} and {
			MCarrigan
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}

@incollection{b23,
	
	
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	title={{Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors}}
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	author={{
			MTanveer
		} and {
			HKaur
		} and {
			GThomas
		} and {
			HMahmood
		} and {
			MParuthi
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	journal={{Sustainability}}
		
			13
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	year={2021}
		
	

}

@incollection{b24,
	
	
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	title={{Purchasers as boundary spanners: Mapping purchasing agents' persuasive orientations}}
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@incollection{b25,
	
	
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	title={{Understanding heterogeneous consumer preferences in Chinese milk markets: A latent class approach}}
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	author={{
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	year={2020}
		
	

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@book{b26,
	
	
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	title={{Assessment of the Factors Influencing Consumer Buying Decision of Mobile Phone Brands: A Survey Study among University Students}}
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	author={{
			GZephania
		}}
		
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	year={2020}
		
	
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	note={Doctoral dissertation}

}

@incollection{b27,
	
	
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	title={{Investigating the impact of brand image and brand loyalty on brand equity: the mediating role of brand awareness}}
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	author={{
			AZia
		} and {
			SYounus
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			FMirza
		}}
		
		
	
	
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	journal={{International Journal of Innovation, Creativity and Change}}
		
			15
			2
			
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	year={2021}
		
	

}