@incollection{,
	
					
					
					4D0FAA83BF9469B91B7AA91DDCD89C13
				,
	author={{UdaneeSamarasinghe} and {WijesingheA.G.L} and {JayawardhanaG.H.H} and {SiriwardhanaJ.P.R} and {M.D.M.MIjas} and {SLIIT Business School , Malabe}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2223952
}

@incollection{b0,
	
	
		,
	title={{The roles of culture in online shopping to enhance ecommerce in Jordan}}
		,
	author={{
			AbdullahAl-Qudah
		} and {
			OAhmad
		} and {
			K
		}}
		
		
		10.19026/rjaset.7.441
		
	
	
		,
	journal={{Research Journal of Applied Sciences, Engineering and Technology}}
		
			7
			8
			
			,
	year={2014}
		
	

}

@incollection{b1,
	
	
		,
	title={{Determinants of Customer Loyalty: A Review and Future Directions}}
		,
	author={{
			ASAbu-Alhaija
		} and {
			RNerina
		} and {
			HHashim
		} and {
			NSJaharuddin
		}}
		
		
		
		10.22587/ajbas.2018.12.7.17
		
	
	
		,
	journal={{AUSTRALIAN JOURNAL of BASIC and APPLIED SCIENCES}}
		
			,
	year={2018}
		
	

}

@incollection{b2,
	
	
		,
	title={{Underlying Factors Influencing Consumers' Trust and Loyalty in E-commerce}}
		,
	author={{
			WAslam
		} and {
			AHussain
		} and {
			KFarhat
		} and {
			IArif
		}}
		
		
		
		10.1177/2278533719887451
		
	
	
		,
	journal={{Business Perspectives and Research}}
		
			8
			2
			227853371988745
			,
	year={2019}
		
	

}

@incollection{b3,
	
	
		,
	title={{Bases of e-store loyalty: Perceived switching barriers and satisfaction}}
		,
	author={{
			GBalabanis
		} and {
			NReynolds
		} and {
			ASimintiras
		}}
		
		
		10.1016/j.jbusres.2005.06.001
		
	
	
		,
	journal={{Journal of Business Research}}
		
			59
			2
			
			,
	year={2006}
		
	

}

@book{b4,
	
	
		,
	title={{The year 2020: A time when everything changed}}
		,
	author={{
			NBryant
		}}
		
		
			,
	year={2020. December 18}
		
	

}

@incollection{b5,
	
	
		,
	title={{Are Vaccinated Americans Powering the Economy? Not Yet, Data Show}}
		,
	author={{
			SCCambon
		}}
		
	
	
		,
	journal={{Wall Street Journal}}
		
			,
	year={2021. May 24}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Influence of Environmental Friendliness on Green Trust: the Mediation Effects of Green Satisfaction and Green Perceived Quality}}
		,
	author={{
			Y.-SChen
		} and {
			C.-YLin
		} and {
			C.-SWeng
		}}
		
		
		10.3390/su70810135
		
	
	
		,
	journal={{Sustainability}}
		
			7
			8
			
			,
	year={2015}
		
	

}

@book{b7,
	
	
		,
	title={{The effect of social connectedness on consumer adoption of social commerce in apparel shopping. Fashion and Textiles}}
		,
	author={{
			ECho
		} and {
			JSon
		}}
		
		10.1186/s40691-019-0171-7
		
		
			,
	year={2019a}
			6
		
	

}

@book{b8,
	
	
		,
	title={{The effect of social connectedness on consumer adoption of social commerce in apparel shopping. Fashion and Textiles}}
		,
	author={{
			ECho
		} and {
			JSon
		}}
		
		10.1186/s40691-019-0171-7
		
		
			,
	year={2019b}
			6
		
	

}

@incollection{b9,
	
	
		,
	title={{Web 2.0: Conceptual foundations and marketing issues}}
		,
	author={{
			EConstantinides
		} and {
			SJFountain
		}}
		
		10.1057/palgrave.dddmp.4350098
		
	
	
		,
	journal={{Journal of Direct, Data and Digital Marketing Practice}}
		
			9
			3
			
			,
	year={2008}
		
	

}

@incollection{b10,
	
	
		,
	title={{Customer Behavior in Electronic Commerce: A Bayesian Approach}}
		,
	author={{
			SDakduk
		} and {
			EHorst
		} and {
			ZSantalla
		} and {
			GMolina
		} and {
			JMalavé
		}}
		
		
		
		
		10.4067/s0718-18762017000200002
		
	
	
		,
	journal={{Journal of Theoretical and Applied Electronic Commerce Research}}
		
			12
			2
			
			,
	year={2017}
		
	

}

@incollection{b11,
	
	
		,
	title={{Background for the Study}}
		,
	author={{
			DeSilva
		} and {
			POPerera
		} and {
			KJ TRajapaksha
		} and {
			RM M CIdroos
		} and {
			AAHerath
		} and {
			HM J PUdawaththa
		} and {
			UD I CRatanayake
		} and {
			RM C S
		}}
		
		
		
		
		
		
		
		
	
	
		,
	booktitle={{uwu.ac. Faculty of Management}}
				
			,
	year={2020}
		
	

}

@incollection{b12,
	
	
		,
	title={{A Refresher on Regression Analysis}}
		,
	author={{
			AGallo
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			,
	year={2015. November 4}
		
	

}

@incollection{b13,
	
	
		,
	title={{The role of loyalty programs in behavioral and affective loyalty}}
		,
	author={{
			BGarcía Gómez
		} and {
			AGutiérrez Arranz
		} and {
			JGutiérrez Cillán
		}}
		
		
		10.1108/07363760610712920
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			23
			7
			
			,
	year={2006}
		
	

}

@incollection{b14,
	
	
		,
	title={{Analyzing of Customer Satisfaction and Customer Loyalty Based on Brand Image and Perceived Service Quality}}
		,
	author={{
			Genoveva
		}}
		10.17265/1548-6591/2015.06.008
		
	
	
		,
	journal={{Journal of US-China Public Administration}}
		
			12
			6
			
			,
	year={2015}
		
	

}

@incollection{b15,
	
	
		,
	title={{The influence of website quality on consumer's eloyalty through the mediating role of e-trust and esatisfaction: An evidence from online shopping in Vietnam}}
		,
	author={{
			HN KGiao
		} and {
			BNVuong
		} and {
			TNQuan
		}}
		
		
		10.5267/j.uscm.2019.11
		
	
	
		,
	journal={{Uncertain Supply Chain Management}}
		
			8
			2
			
			,
	year={2020}
		
	

}

@incollection{b16,
	
	
		,
	title={{The Impact of the COVID-19 Pandemic on Internet Performance in Afghanistan, Nepal and Sri Lanka}}
		,
	author={{
			NHaq
		}}
		
	
	
		,
	journal={{Internet Society}}
		
			,
	year={2020. December 9}
		
	

}

@book{b17,
	
	
		,
	title={{Delivery Performance: How to Define & Measure Delivery Performance in a Triadic Relationship}}
		,
	author={{
			JHedin
		} and {
			MJonsson
		} and {
			JLjunggren
		}}
		
		
		
		
			,
	year={2006}
		
	

}

@incollection{b18,
	
	
		,
	title={{Understanding relationship marketing outcomes}}
		,
	author={{
			THennig-Thurau
		} and {
			KPGwinner
		} and {
			DDGremler
		}}
		
		
		10.1177/1094670502004003006
		
	
	
		,
	journal={{Journal of Service Research}}
		
			4
			3
			
			,
	year={2002}
		
	

}

@incollection{b19,
	
	
		,
	title={{Reliability and validity test of the Korean version of Noe's evaluation}}
		,
	author={{
			YHo
		} and {
			OYKwon
		} and {
			SYPark
		} and {
			TYYoon
		} and {
			YKim
		}}
		
		
		
		
		10.3946/kjme.2017.49
		
	
	
		,
	journal={{Korean Journal of Medical Education}}
		
			29
			1
			
			,
	year={2017}
		
	

}

@incollection{b20,
	
	
		,
	title={{THE EFFECT OF AGE AND GENDER AS MODERATOR TOWARDS RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND REVISIT INTENTION: A STUDY ON TEA HOUSE SETTING}}
		,
	author={{
			HIbrahim
		} and {
			SNor
		}}
		
		
	
	
		,
	journal={{Sci.Int.(Lahore)}}
		
			32
			3
			
			,
	year={2020}
		
	

}

@incollection{b21,
	
	
		,
	title={{Quantitative Assessment of Fluoride Release and Recharge Ability of Different Restorative Materials in Different Media: An in Vitro Study}}
		,
	author={{
			MMJingarwar
		}}
		10.7860/jcdr/2014/9985.5275
		
	
	
		,
	journal={{Journal of Clinical and Diagnostic Research}}
		
			8
			12
			,
	year={2014}
		
	

}

@incollection{b22,
	
	
		,
	title={{Sustainable Entrepreneurship and Customer Loyalty in the Fast Food Industry in Nigeria}}
		,
	author={{
			OIKayode
		} and {
			AAMuyideen
		} and {
			DMAl-Furqan
		}}
		
		
		10.12691/jbms-4-4-3
		
	
	
		,
	journal={{Journal of Business and Management Sciences}}
		
			4
			4
			
			,
	year={2016}
		
	

}

@incollection{b23,
	
	
		,
	title={{Consumer characteristics and their effect on accepting online shopping, in the context of different product types}}
		,
	author={{
			EKeisidou
		} and {
			LSarigiannidis
		} and {
			DMaditinos
		}}
		
		
		
	
	
		,
	journal={{International Journal of Business Science and Applied Management}}
		
			6
			2
			
			,
	year={2011}
		
	

}

@book{b24,
	
	
		,
	title={{Digital in Sri Lanka: All the Statistics You Need in 2021. Data Reportal -Global Digital Insights}}
		,
	author={{
			SKemp
		}}
		
		
			,
	year={2021. February 12}
		
	

}

@book{b25,
	
	
		,
	author={{
			PKotler
		} and {
			GArmstrong
		}}
		
		
		,
	title={{Principles Of Marketing}}
				
			,
	year={2018}
		
	
	,
	note={17th ed.}

}

@book{b26,
	
	
		,
	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
		,
	title={{Marketing Management}}
				
			,
	year={2011}
		
	
	,
	note={14th ed.}

}

@book{b27,
	
	
		,
	title={{}}
		,
	author={{
			PKotler
		} and {
			KLKeller
		} and {
			PKotler
		} and {
			KLKeller
		}}
		
		
		
		Management. 14th
		
			,
	year={2012. 2012}
		
	

}

@incollection{b28,
	
	
		,
	title={{Determining Sample Size for Research Activities}}
		,
	author={{
			RVKrejcie
		} and {
			DWMorgan
		}}
		
		10.1177/001316447003000308
		
	
	
		,
	journal={{Educational and Psychological Measurement}}
		
			30
			3
			
			,
	year={1970}
		
	

}

@incollection{b29,
	
	
		,
	title={{Consumer complaint channel choice in online and offline purchases}}
		,
	author={{
			SLee
		} and {
			BJCude
		}}
		
		10.1111/j.1470-6431.2010.00992.x
		
	
	
		,
	journal={{International Journal of Consumer Studies}}
		
			36
			1
			
			,
	year={2011}
		
	

}

@incollection{b30,
	
	
		,
	author={{
			VLepojevic
		} and {
			BDjordjevic
		} and {
			MIvanovic-Dukic
		}}
		
		
		10.5755/j01.ee.29.2.18637
		
	
	
		,
	booktitle={{Mediating Effects of Career Stage on Job-Related Characteristics -Job Satisfaction Relationship}}
				
			,
	year={2018}
			29
			
		
	

}

@incollection{b31,
	
	
		,
	title={{The New Consumer Behaviour Paradigm amid COVID-19: Permanent or Transient?}}
		,
	author={{
			SMehta
		} and {
			TSaxena
		} and {
			NPurohit
		}}
		
		
		10.1177/0972063420940834
		
	
	
		,
	journal={{Journal of Health Management}}
		
			22
			2
			
			,
	year={2020}
		
	

}

@incollection{b32,
	
	
		,
	title={{Department of Census and Statistics}}
		
	
	
		,
	booktitle={{Mid-year Population Estimates by District & Sex}}
				
			,
	year={2016 -2021. 2012}
		
	

}

@incollection{b33,
	
	
		,
	title={{Product Quality Evaluation in Physical Stores versus Online Stores}}
		,
	author={{
			SMihaela
		}}
		
	
	
		,
	journal={{Expert Journal of Marketing}}
		
			6
			1
			
			,
	year={2018}
		
	

}

@incollection{b34,
	
	
		,
	title={{Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics}}
		,
	author={{
			VMittal
		} and {
			WAKamakura
		}}
		
		10.1509/jmkr.38.1.131.18832
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			38
			1
			
			,
	year={2001}
		
	

}

@incollection{b35,
	
	
		,
	title={{Factors Affecting Trust in Market Research Relationships}}
		,
	author={{
			CMoorman
		} and {
			RDeshpandé
		} and {
			GZaltman
		}}
		
		
		10.1177/002224299305700106
		
	
	
		,
	journal={{Journal of Marketing}}
		
			57
			1
			
			,
	year={1993}
		
	

}

@incollection{b36,
	
	
		,
	title={{The trustcommitment challenge in service quality-loyalty relationships}}
		,
	author={{
			AMoreira
		} and {
			PSilva
		}}
		
	
	
		,
	journal={{International Journal of Health Care Quality Assurance}}
		
			28
			3
			
			,
	year={2015}
		
	

}

@book{b37,
	
	
		,
	title={{}}
		10.1108/IJHCQA-02-2014-0017
		
	

}

@book{b38,
	
	
		,
	title={{SRL reveals Covid-19 impact on online purchases}}
		,
	author={{
			DNews
		}}
		
		
			,
	year={2020. June 17}
		
	

}

@book{b39,
	
	
		,
	title={{Online Shopping Statistics You Need to Know in 2020}}
		,
	author={{
			COuellette
		}}
		
		
			,
	year={2019. November 6}
		
	

}

@book{b40,
	
	
		,
	title={{Population, total -Sri Lanka | Data}}
		
		
			,
	year={2021}
		
	

}

@incollection{b41,
	
	
		,
	title={{Factors Influencing Customer Loyalty Toward Online Shopping}}
		,
	author={{
			SAPratminingsih
		} and {
			CLipuringtyas
		} and {
			TRimenta
		}}
		
		
		10.7763/ijtef.2013.v4.268
		
	
	
		,
	journal={{International Journal of Trade, Economics and Finance}}
		
			4
			3
			
			,
	year={2013}
		
	

}

@incollection{b42,
	
	
		,
	title={{The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value}}
		,
	author={{
			IRazak
		} and {
			NNirwanto
		} and {
			BTriatmanto
		}}
		
		
		
	
	
		,
	journal={{An International Peer-Reviewed Journal}}
		
			30
			
			,
	year={2016}
		
	

}

@book{b43,
	
	
		,
	title={{Survey: Convenience drives online grocery shopping more than COVID}}
		,
	author={{
			RRedman
		}}
		
		
			,
	year={2021. September 14}
		
	
	,
	note={Supermarket News}

}

@incollection{b44,
	
	
		,
	title={{Comfort your online customer: quality, trust and loyalty on the internet. Managing Service Quality}}
		,
	author={{
			DRibbink
		} and {
			AC RVan Riel
		} and {
			VLiljander
		} and {
			SStreukens
		}}
		
		
		
		10.1108/09604520410569784
		
	
	
		,
	journal={{An International Journal}}
		
			14
			6
			
			,
	year={2004}
		
	

}

@incollection{b45,
	
	
		,
	title={{Investigating Factors Influencing Customer Online Buying Satisfaction In Gauteng}}
		,
	author={{
			SRudansky-Kloppers
		}}
		10.19030/iber.v13i5.8784
		
	
	
		,
	journal={{South Africa. International Business & Economics Research Journal (IBER)}}
		
			13
			5
			1187
			,
	year={2014}
		
	

}

@incollection{b46,
	
	
		,
	title={{Customer satisfaction, customer retention, and market share}}
		,
	author={{
			RTRust
		} and {
			AJZahorik
		}}
		
		1016/0022-4359(93)90003-2
		
	
	
		,
	journal={{Journal of Retailing}}
		
			69
			2
			
			,
	year={1993}
		
	

}

@incollection{b47,
	
	
		,
	title={{Shaping Customer Confidence in Online Purchasing Decision: The Role of DSS Tools Supporting an Information Aggregator}}
		,
	author={{
			OSanchez
		} and {
			PH S ECosta
		} and {
			PGoes
		}}
		
		
		10.1109/HICSS.2015.514
		
	
	
		,
	booktitle={{Proceedings of the Annual Hawaii International Conference on System Sciences}}
				the Annual Hawaii International Conference on System Sciences
		
			,
	year={2015}
			
		
	

}

@book{b48,
	
	
		,
	title={{How Covid-19 is changing food shopping}}
		,
	author={{
			KShveda
		}}
		
		
			,
	year={2020}
		
	

}

@incollection{b49,
	
	
		,
	title={{Knockdown of APPL mimics transgenic A? induced neurodegenerative phenotypes in Drosophila}}
		,
	author={{
			SKSingh
		} and {
			SSrivastav
		} and {
			AKYadav
		} and {
			SSrikrishna
		}}
		
		
		
		10.1016/j.neulet.2017.03.030
		
	
	
		,
	journal={{Neuroscience Letters}}
		
			648
			
			,
	year={2017}
		
	

}

@incollection{b50,
	
	
		,
	title={{Consumer Trust, Value, and Loyalty in Relational Exchanges}}
		,
	author={{
			DSirdeshmukh
		} and {
			JSingh
		} and {
			BSabol
		}}
		
		
		10.1509/jmkg.66.1.15.18449
		
	
	
		,
	journal={{Journal of Marketing}}
		
			66
			1
			
			,
	year={2002}
		
	

}

@incollection{b51,
	
	
		,
	title={{Development of Two-Tier Diagnostic Test Pictorial-Based for Identifying High School Students Misconceptions on the Mole Concept}}
		,
	author={{
			WSiswaningsih
		} and {
			HFirman
		} and {
			AZackiyah
		} and {
			AKhoirunnisa
		}}
		
		
		
		10.1088/1742-6596/812/1/012117
		
	
	
		,
	journal={{Journal of Physics: Conference Series}}
		
			812
			12117
			,
	year={2017}
		
	

}

@book{b52,
	
	
		,
	author={{
			CC GStaff
		}}
		
		,
	title={{How Age and Life Stage Affect Retail Consumer Loyalty. CCG; CCG Retail Marketing Blog}}
				
			,
	year={2018. June 25}
		
	

}

@incollection{b53,
	
	
		,
	title={{Integrated Model for Understanding and Enhancing Green Purchase Behavioral Intention: Directions for Future Research}}
		,
	author={{
			T
		} and {
			VSivapalan
		} and {
			A
		}}
		
		
		10.5296/jsr.v7i1.9541
		
	
	
		,
	journal={{Journal of Sociological Research}}
		
			7
			1
			,
	year={2016}
		
	

}

@book{b54,
	
	
		,
	author={{
			CWilliams
		}}
		
		,
	title={{Top 10 Online Best Shopping Sites in World 2020. Bloggers Ideas}}
				
			,
	year={2015. April 11}
		
	

}

@book{b55,
	
	
		,
	title={{Research on Consumer Confidence under the Online Shopping}}
		,
	author={{
			XYongzhi
		} and {
			SLu
		}}
		
		10.1109/CICC-ITOE.2010.104
		
		
			,
	year={2010}
			
		
	

}

@book{b56,
	
	
		,
	title={{Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn}}
		,
	author={{
			VZeithaml
		}}
		10.1177/0092070300281007
		
		
			,
	year={2000}
			28
			
		
		
			Research Gate
		
	

}

@incollection{b57,
	
	
		,
	title={{E-Loyalty: the Influence of Product Quality and Delivery Services on e-trust and e-satisfaction in China}}
		,
	author={{
			MZiaullah
		} and {
			YFeng
		} and {
			SAkhter
		}}
		
		
		
	
	
		,
	journal={{International Journal of Advancements in Research & Technology}}
		
			3
			10
			
			,
	year={2014}
		
	

}