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South East Asian Journal of Contemporary Business, Economics and Law}} 1 , year={2012} } @incollection{b2, , title={{Impact of different determinants on customer's satisfaction level (A case of Fast-food Restaurant)}} , author={{ NAli } and { MAAhmed } and { INazir } and { HZafar } and { ZZahid }} , journal={{International Journal of Business and Management}} Invention 9 , year={2014} , note={Print} , note={www.ijbmi.org} } @book{b3, , title={{An Empirical analysis on customer satisfaction level in Fast-food Industry among the major competitor's}} , author={{ SBhagat }} , year={2016} , note={Delhi-NCR} } @incollection{b4, , title={{}} , journal={{International Journal of Advanced Scientific Research and Management}} 1 10 } @incollection{b5, , title={{Factors influencing to Preference of Fast-food Restaurants}} , author={{ PDeivanai }} , journal={{Journal of Business and Management (IOSR-JBM)}} 18 8 , year={2016} } @incollection{b6, , title={{Service quality in the Nigerian Fast-food Industry -A re-examination of current practices}} , author={{ TAFakokunde } and { HTIwarere } and { AMMustapha }} , journal={{The International Journal of Social Sciences and Humanities Invention}} 1 8 , year={2014} } @incollection{b7, , title={{The vital components of restaurant quality that affect guest satisfaction}} , author={{ SGagic } and { DTesanovic } and { AJovicic }} , journal={{Turizam}} 17 4 , year={2013} } @incollection{b8, , title={{Predicting Consumer Patronage Behaviour in the Egyptian Fast Food Business}} , author={{ YIbrahim } and { CVignali }} , journal={{Innovative Marketing}} 1 2 , year={2005} } @incollection{b9, , title={{Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth}} , author={{ WGKim } and { CY NNg } and { YKim }} , journal={{International Journal of Hospitality Management}} 28 , year={2009} } @incollection{b10, , title={{The quick service restaurant business in Nigeria: Exploring the emerging opportunity for entrepreneurial development and growth}} , author={{ AMMustapha } and { TOFakokunde } and { ODAwolusi }} , journal={{Global Journal of Commerce and Management Perspective}} , year={2014} } @incollection{b11, , title={{Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions}} , author={{ YNamkung } and { SJang }} , journal={{Journal of Hospitality & Tourism Research}} 31 3 , year={2007} } @incollection{b12, , author={{ HNezakati } and { YLKuan } and { OAsgari }} , booktitle={{Factors influencing customer loyalty towards fastfood restaurants. International Conference on Sociality and Economics Development}} Singapore, 10 , year={2011. 2011} } @incollection{b13, , title={{Customer loyalty and brand failure: An imperative case of fast-food industry in West Africa, African region}} , author={{ MENjoku } and { AO UKalu } and { AFOkeke }} , journal={{Singaporean Journal of Business economics and Management studies}} 4 4 , year={2015. 2015} } @incollection{b14, , title={{An analysis of factors influencing consumer patronage of bars: A survey of bars, Kisii town's central business district}} , author={{ JANyakweba } and { NWJustus } and { BEBosire }} , journal={{Journal of Marketing and Consumer Research}} 11 , year={2015} } @incollection{b15, , title={{A typology analysis of service quality, customer satisfaction and behavioral intentions in mass services}} , author={{ FOlorunniwo } and { MKHsu }} , journal={{Managing Service Quality}} 16 2 , year={2006} } @incollection{b16, , title={{Location, Competition, and Economic Development: Local Clusters in a Global Economy}} , author={{ MEPorter }} , journal={{Economic development quarterly}} 14 1 , year={2000} } @incollection{b17, , title={{Determining factors that influence customers repatronage intention: The Case Study of Radix Fried Chicken (RFC), the Local Home -grown Fast Food Chain Restaurant in Malaysia}} , author={{ MN I MSefian } and { AJaini } and { NNSharudin } and { MHAbdullah }} , booktitle={{The 2nd IBSM, International Conference on Business and Management}} Chiang Mai -Bangkok , year={2013. October 2013} } @incollection{b18, , title={{Measuring perceived Service Quality of Fast-food Restaurant in Islamic Country: A conceptual framework}} , author={{ SSumaedi } and { MYarmen }} , journal={{Procedia Food Science}} 3 , year={2015. 2015} } @incollection{b19, , title={{Differences in consumer attitude towards selective fast-food restaraunts in Bangladesh: An implication of multiattribute model}} , author={{ ATabassum } and { TRahman }} , journal={{World Review of Business Research}} 2 3 , year={2012} }