@incollection{,
	
					
					
					11629EC220AA7BBD2A52DB45AACD6A68
				,
	author={{Sumathi RaniManukonda} and {Dr. G. ChinaBabu} and {Bandari Srinivas Institute of Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1846774
}

@incollection{b0,
	
	
		,
	title={{Creating Loyalty: Its Strategic Importance in Your Customer Strategy}}
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	author={{
			HAnderson
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			PNJacobsen
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	booktitle={{Customer Relationship Management}}
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	publisher={John Wiley}
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	year={2000. 2000}
			
		
	

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	title={{Conceptual Framework of Customer Relationship Management}}
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	year={2001}
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	publisher={Tata McGraw-Hill Publishing Company Limited}
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	address={New Delhi}
		
	

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		,
	title={{Retail management}}
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	author={{
			BarryBerman
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			RJoel
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	publisher={Prentice Hall}
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	year={2001}
		
	
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	note={th edition}

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		,
	title={{Retail Management}}
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	author={{
			ChetanBajaj
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	year={2005}
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	publisher={Oxford University Press}
		
	

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	title={{Enterprise E-Commerce: The Software Component Break through for Business -to -Business Commerce}}
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	author={{
			PFingar
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		,
	title={{The relationship between service quality and customer satisfaction-a factor specific approach}}
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	author={{
			GSSureshchandar
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	year={2002}
		
	

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@incollection{b6,
	
	
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	title={{Customer Expectations of Store Attributes: A study of organized retail outlets in India}}
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	author={{
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			AnilKumar
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	year={2010}
		
	

}

@incollection{b7,
	
	
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	title={{The role of loyalty programs in behavioral and affective loyalty}}
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@incollection{b8,
	
	
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	title={{Organized Retailing in India-An Empirical Study of Appropriate Formats and Expected Trends}}
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	author={{
			BBGoyal
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	journal={{Global Journal of Business Research}}
		
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@book{b9,
	
	
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	title={{Retail Management: An Indian Perspective}}
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	author={{
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	year={2007}
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	publisher={Wisdom Publication}
		
	

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@incollection{b10,
	
	
		,
	title={{The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention}}
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	author={{
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@incollection{b11,
	
	
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	title={{Wham, bam, thank you scan: An analysis of customer satisfaction with self-scan checkouts in IKEA, Germany}}
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@incollection{b13,
	
	
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	year={2008}
			
		
	
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	note={Pearson Education 12th edition Delhi}

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@incollection{b16,
	
	
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@book{b19,
	
	
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@incollection{b24,
	
	
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	year={2000}
		
	

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@incollection{b25,
	
	
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	title={{Relationship marketing in consumer markets: antecedents and consequences}}
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	author={{
			NSheth
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@book{b26,
	
	
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	title={{Customer Relationship Management-A Key to corporate Success Excel Books}}
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	year={2003}
		
	

}