@incollection{,
	
					
					
					78E4297CC63C24979B9322C35E6CC137
				,
	author={{MD RifatZahir} and {A S M SaifurRahman} and {Coxs Bazar International University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1714754
}

@book{b0,
	
	
		,
	title={{Understanding attitudes and predicting social behavior}}
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	year={1991}
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	publisher={Maxweel Macmillan-Canada}
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	address={New York}
		
	

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	author={{
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@incollection{b3,
	
	
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	title={{Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues}}
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	author={{
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	year={1994. December. April 2017}
		
	

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@incollection{b4,
	
	
		,
	title={{The "big five questionnaires": A new questionnaire to assess the five-factor model}}
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	author={{
			GVCaprara
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	journal={{Personality and Individual Differences}}
		
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	year={1993}
		
	

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@incollection{b5,
	
	
		,
	title={{Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis}}
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	author={{
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	journal={{Journal of the Academy of Marketing Science}}
		
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	year={2005. September}
		
	

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@incollection{b6,
	
	
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	title={{Moviegoers' Experiences and Interpretations of Brands in Films Revisited}}
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	author={{
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	year={1999}
		
	

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@incollection{b7,
	
	
		,
	title={{Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes toward This Emerging, International Promotional Medium}}
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	author={{
			SJGould
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		10.1080/00913367.2000.10673623
		
	
	
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	journal={{Journal of Advertising}}
		
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	year={2000}
		
	

}

@incollection{b8,
	
	
		,
	title={{Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications}}
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	author={{
			PBGupta
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			MLKlassen
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		10.1080/10641734.2000.10505107
		
	
	
		,
	journal={{Journal of Current Issues & Research in Advertising}}
		
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	year={2000}
		
	

}

@book{b9,
	
	
		,
	title={{The Effectiveness of Promotional Products as an Advertising Medium. Irving: Promotional Products Association International}}
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	author={{
			Ippa
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	year={2009. March 2017}
		
	

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@incollection{b10,
	
	
		,
	title={{Brand Placement: A}}
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	author={{
			JAKarrh
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		10.1080/10641734.1998.10505081
		
	
	
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	journal={{Review. Journal of Current Issues & Research in Advertising}}
		
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	year={1998}
		
	

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@incollection{b11,
	
	
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	title={{The Effectiveness of Product Placement: The Influence of Product Placement towards Consumer Behavior of the Millennial Generation}}
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	author={{
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	journal={{International Journal of Social Science and Humanity}}
		
			
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	year={2014. March}
		
	

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@book{b12,
	
	
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	title={{Exploring Consumers' Attitudes and Behavior toward Product Placement in Television Shows}}
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	author={{
			ESKwon
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	year={2012}
		
	

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@book{b13,
	
	
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	title={{Advances in Advertising Research: Current Insights and Future Trends}}
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	author={{
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	year={2012}
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	publisher={Springer Science & Business Media}
		
	

}

@incollection{b14,
	
	
		,
	title={{Product placement in movies: a comparison of Chinese and American consumers' attitudes}}
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	author={{
			SAMckechnie
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		10.1080/02650487.2003.11072858
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			
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	year={2003}
		
	

}

@incollection{b15,
	
	
		,
	title={{Consumers' Attitudes toward Product Placement in Movies}}
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	author={{
			IDNebenzahl
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		,
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	year={1993}
		
	

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@book{b16,
	
	
		,
	title={{What is the product placement?}}
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	author={{
			ROlejar
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			,
	year={2016. April 28. March 2017}
		
	

}

@incollection{b17,
	
	
		,
	title={{Impact of Dynamic Pricing Strategies on Consumer Behavior}}
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	author={{
			ARohani
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		10.5296/jmr.v4i4.2009
		
	
	
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	year={2012}
		
	

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@incollection{b18,
	
	
		,
	title={{The Worth of Product Placement in Successful Films: An Event Study Analysis}}
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	author={{
			MAWiles
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		10.1509/jmkg.73.4.44
		
	
	
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}